by MarkLives (@marklives) While Andy Rice is away, Sizakele Marutlulle and Jacob Moshokoa present a special edition of Ad Feature this week, overviewing the big winners at Loeries 2015. They reacquaint us with an established Coca-Cola favourite by FCB South Africa (#shareaCokeza) and a former radio winner from Geometry Global for Sawa Mninjah (Rescue Radio) – both winners of sought-after Creative Effectiveness Gold Loeries.
Moshokoa also chats to Neo Mashigo, outgoing co-ECD at Ogilvy & Mather Johannesburg and current chairperson of The Loerie Awards, about the state of creativity based upon the quality of the entries this year.
Expect to view the two big Grand Prix winners of Loeries 2015: “Black Cats on Holiday” won in Branded Content Video: Single Execution for Impact BBDO Dubai and its client, Loto Libanais [which appears to be controversial — ed-at-large].
You’ll also see KFC SoundBite, the Grand Prix winner in Digital & Interactive: Applications, Games & Interactive tools for Ogilvy & Mather Johannesburg. OgilvyOne South Africa national managing director and creative team representative, Ben Evans, unpacks the original brief from client, KFC, and explains how some cool tech helped it scoop the coveted award.
Last but not least, Ad Feature congratulates the latest inductee to the Loeries Hall of Fame.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!