Hermaneutics: As lines blur, the Bookmarks seeks new relevance

by Herman Manson (@marklives) The Bookmarks Awards, the digital-centric advertising and publishing awards show, is reaching a tipping point, one that will either see it evolve away from its digi-only roots into something covering more integrated work, or see it link up with another award show to focus on a digital niche within more mainstream work.

Marketing 101: Time to overcome the fear of commitment

by Odette van der Haar (@odette_roper) It’s time to discard the fear of commitment and, with the right tools, optimise your client-agency relationship to continue to generate work that is relevant, creative and results-orientated.

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