Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A ‘true’ brand relaunch for FleishmanHillard; new yummy yogurt Yogoorus; Carat’s mystery win; and Durex tries out a different marketing position.
Tag archives: Shelf Life
Shelf Life: Green wine ups marketing
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Kiehl’s opens second store; green wine ups marketing efforts; Hippo joins DeskBag project; and Bvlgari launches Man Extreme fragrance using mall media.
Shelf Life: Diesel design wins
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Diesel design wins, sweet saga continues and calling young creatives.
Shelf Life: SA mayo campaign wins international award & an app for Elephants
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
How to look like Brad Pitt with V05, Tequila wins something, sponsorship goes large with Sunfoil and Amarula does something really cool with elephants.
Shelf Life: A tall order for the Heineken brand
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Alcohol brands dominate this week with Glenfiddich whiskey celebrating 125 years this year; Avondale wines launching sustainable new packaging; a tall order for the Heineken brand; and Danone extends its school programmes.
Shelf Life: Weet-Bix rocks out
by Louise Marsland. Durex makes a social statement; trusty old Weet-Bix undergoes a youthful makeover; Nike launches a designer collection; and an international design competition for designers with baggage.
Shelf Life: Fry’s gets your goat
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches. We couldn’t resist a screaming goat, although we don’t think the meme will outlast kittens; Kellogg’s and JWT lauded internationally for local brand launch and Consol lets its inner party animal loose.
Shelf Life: Snapp! It’s a win for Hardy Boys!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A couple of international awards, a new baby range coming soon and attempts to promote the humble rice flour as a wheat and gluten alternative.
Shelf Life: Red, red wine… and coke?!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
The world’s most famous cookie gets a new pack size; Pakco aims to turn you into a master curry chef; designer commuter shelters provide new brand opps; and a new wine cola drink we’re not quite sure of…
Shelf Life: Ads to Bags
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
New packaging from Simonsberg cheeses; labels you can scratch, sniff and feel, add an experiential element to packaging from Pyrotec; a Samsung product promo that rewards; and BP wants your old billboards!