by Bradley Elliott. The first step is to fully appreciate the significant differences between B2C and B2B marketing.
Tag archives: Only Connect
Only Connect: Influencer marketing — the B2B golden bullet
by Bradley Elliott. Influencer marketing, and the technologies and data that unlock this, is central to B2B marketing.
Only Connect: Influencer marketing is about more than just reach
by Bradley Elliott. The key criterion for selection in the influencer game? Reach. But this is a flawed, old-school approach to a digital world.
Only Connect: The real secret to influencer marketing
by Bradley Elliott. Influencer marketing and celebrity endorsement are very different, but related, aspects of the social media marketing landscape.
Only Connect: The future of marketing is authentic
by Bradley Elliott. The big issue that’s affecting influencer marketing right now is exactly the same challenge that advertising faces — authenticity.