News24′s leap into Kenya and Nigeria

by Gill Moodie (@GrubstreetSA) Type in to your browser or and you get a site that looks familiar to the South African eye: it has the colour palette and lay-out of our biggest news portal, News24, but look a bit closer and you see the content is different: about Kenya and Nigeria respectively.

These two sites are, in fact, News24’s great big leap into Africa although they have started modestly and without much fanfare so that they can learn about the two markets that are so different to South Africa’s.

You might also have noticed an isiZulu News24 (that you can go to from the English-language portal) and you get the picture: News24 – which so dominates the breaking-news scene in SA – is on the march, which is interesting considering that Iqbal Surve, Independent Newspaper’s proprietor-in-waiting, has also mentioned Africa and the vernacular markets as key growth areas.

Grubstreet spoke to News24 editor-in-chief Jannie Momberg, who is overseeing the move.

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