A series of Facebook pages, started several years ago, has been so successful that its creator has teamed up with two friends to start a group-buying business called CityMob off the back of it. Daniel Solomon started the I Like Cape Town fan page on Facebook on a whim and has seen it grow to a group with over 30 000 members.
Solomon and his partners also run I Like Durban (with over 40 000 fans), I Like Johannesburg (more than 5000 fans), I like PE (over 8000 fans) and I Like South Africa (over 36 000 fans).