by Sabrina Forbes. Entertainment-based collective, The Unit, has become an important player in the branded-entertainment category.
Tag archives: by Sabrina Forbes
#AgencyFocus: O’Brian — when David competes with Goliath
by Sabrina Forbes. This is a story of enterprise in a time of political and economic transformation, and highlights how good, solid, quality work far outreaches a fancy name or group title.
#AgencyFocus: 27-year-old agency dances with winds of change
by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.
#AgencyFocus: Joe Public United — purpose parallel with profit
by Sabrina Forbes. Joe Public has evolved from traditional ATL to digital at the core — enter Joe Public 2.0.
#AgencyFocus: Grid Worldwide, putting the G in g-force
by Sabrina Forbes. By definition, a grid is a network of wires by which sources of power are distributed, and Grid Worldwide does just that through its unique, design-led work.
#AgencyFocus: Chasing big brands with big ideas & the art of narrative
by Sabrina Forbes. Recent client wins such as Ster-Kinekor, Bata South Africa, and The Ellies Group show that this strategy is working for Decimal.