by Craig Page-Lee (@cpl_ignite) Who will be first out of the starting blocks in the race to mine the new “gold” of raw data on the continent? The media owners? The media agencies? The telecommunications companies? Or possibly a combination of all — something that I believe will be best for the industry?
Tag archives: by Craig Page-Lee
Beyond Borders: Ebola — a challenge to brands
by Craig Page-Lee (@cpl_ignite) What are global brands doing to help address the outbreak of Ebola in Africa? Why have I not seen any major communications interventions by global brands on this topic — conversations in support of, in sympathy for, and providing relevant and purposeful information to those in the thick of it?
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
Beyond Borders: Planning for the journey north of SA
by Craig Page-Lee (@cpl_ignite) By now you’ve probably contemplated the desirability of the media prize north of our borders, packed your bags and applied for extra leave so that you can explore more of the continent while travelling on business. But there are many steps to take before the reality of such a journey is undertaken and such a wish realised.
Beyond Borders: The media prize north of our borders
by Craig Page-Lee (@cpl_ignite) As the South African economy experiences further contraction and Nigeria continues to grow as the leading economy on the continent, it is obvious that global brands and investment portfolios will look outside of the borders of South Africa in the quest to find new markets to sustain shareholder growth expectations.