by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
Tag archives: Big Q
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.
#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Adapt or die.
#BigQ2020: 20/20 vision
by Masego Motsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
#BigQ2020: It’s time we talked about money
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
#BigQ2020: It’s the evolution of the world as we know it… not the end!
by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relationship. But the change begins within.
#BigQ2020: Speed to market in a cancel culture
by Leigh Tayler. How does a brand get speed to market right when operating in a cancel culture? It needs to shift its perspective.
#BigQ2020: Personal, visual & always visible
by Shaune Jordaan. Personal, visual and always visible — these are the ingredients for connecting with customers in 2020.
#BigQ2020: Back to the future
by Wayne Naidoo. Just perhaps, in 2020 we should ditch all the cleverness and great new things and focus on the going back to the old ways of doing things, the ways that worked and created powerful, memorable advertising?
#BigQEmployers: When it comes to young talent, adland needs to be agile
by MarkLives. Unati Moalusi is our next panellist to tackle: “How successful have local ad agencies been in creating positive employer reputations?”