by Marc de la Querra. Here’s some advice on managing a large-scale creative team remotely during a crisis.
Category archives: Featured
#CoronavirusSA: Do hunter-gatherers notice advertising?
by Andrew Barnes. Brand choice is a luxury that poverty doesn’t tolerate.
#CoronavirusSA: A new better normal #mission
by Tom Fels. Let us make use of the power of choice to make our ‘new normal’ a ‘better normal’ than the old one.
#CoronavirusSA: BC, DC and AC in B2B marketing #thinkingB2B
by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.
Why Hero closed down
by Herman Manson. A range of factors contributed to the ad agency having had to close down after 25 years.
#CoronavirusSA: Customisation & agility’s forced democratisation
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.
#CoronavirusSA: Recession marketing is for the brave
by Danni Dixon. What used to keep marketers awake at night is going to be replaced with the battle for growth with significantly less funds.
Q5: Brands, brands, brands, with Jeremy Sampson [interview]
by Carey Finn. Speaking in his personal capacity, Jeremy Sampson weighs in on some of the biggest surprises and challenges for brands in South Africa, and globally, over 2019/2020.
#CoronavirusSA: Adland responds to #covid19 • 14‑17 Apr
by MarkLives. 14–17 Apr 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
#CoronavirusSA: How to grow in a covid-19 recession
by Rita Doherty. Invest in marketing during a recession, so you can bounce back stronger. Here’s some research to back this up.