by MarkLives (@marklives) Loeries 2016 finalists are being announced all week long during Creative Week Durban, taking place 15-21 August 2016. Released Wednesday afternoon, 17 August 2016: Effective Creativity and Print Communication [updated at midday and mid-afternoon on Thursday, and again on Friday morning].
We are updating this list as new finalists are announced. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 20–21 August, at the ICC Durban.
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Creative Effectivity
| EFFECTIVE CREATIVITY | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| FOXP2 | Anti-Hipster Campaign | Garagista | Garagista Craft Beer |
| Memac Ogilvy | Back Off Radio | RTA | Road Safety |
| Memac Ogilvy | Handle on Hygiene | Unilever | Lifebuoy |
| Joe Public Pty Ltd | Take your business to the next level | Nedbank | Business Banking |
| Joe Public Pty Ltd | Time Is Precious | Dial Direct | Dial Direct Insurance |
| Mullen Lowe South Africa | Get me to 21 | Organ Donor Foundation | Organ Donor Foundation |
| NATIVE VML | The Indie Channel | Jameson | The Indie Channel |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter | The Haven Night Shelter |
| Ogilvy & Mather Cape Town | The Uber up! Test Ride | Volkswagen South Africa | The new Volkswagen up! |
Print Communication
| BRANDED CONTENT PRINT | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Xfacta Consulting Services CC. | King Press | King Price Insurance | King Press |
| SQUAD DIGITAL | This Is My Kenya | Safaricom Limited | Calendar |
| INDOOR POSTERS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| TWO.AM Agency | Play-Doh: No In-App Purchases | Hasbro | Play-Doh |
| TWO.AM Agency | Play-Doh: No Updates Necessary | Hasbro | Play-Doh |
| TWO.AM Agency | Play-Doh: No Loading Time | Hasbro | Play-Doh |
| TWO.AM Agency | Play-Doh: No Charger Needed | Hasbro | Play-Doh |
| DDB South Africa | Cleaner Shrimp | Wrigley | Orbit Dental Gum |
| DDB South Africa | Plover | Wrigley | Orbit Dental Gum |
| DDB South Africa | Wrasse | Wrigley | Orbit Dental Gum |
| The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday | Children of Fire | Children of Fire Fundraising |
| The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday | Children of Fire | Children of Fire Fundraising |
| The Jupiter Drawing Room (South Africa) Johannesburg | Throwback Thursday | Children of Fire | Children of Fire Fundraising |
| Memac Ogilvy | BED | IKEA | IKEA. It’s That Affordable . |
| Memac Ogilvy | LAMP | IKEA | IKEA Special Offers |
| Memac Ogilvy | TABLE | IKEA | IKEA Special Offers |
| NOT NORM | Morgue | Smokenders | Smokenders Cessation Programme |
| J.Walter Thompson Beirut | Giraffe | Coca-Cola | Coca-Cola long can |
| Ogilvy & Mather Cape Town | Soccer Star | Audi SA | Audi Space Frame |
| Ogilvy & Mather Cape Town | School Boy | Audi SA | Audi Space Frame |
| Ogilvy & Mather Cape Town | Ballerina | Audi SA | Audi Space Frame |
| Ogilvy & Mather Cape Town | Hairstyle | Volkswagen South Africa | Volkswagen Genuine Parts |
| Ogilvy & Mather Cape Town | Dog | Volkswagen South Africa | Volkswagen Genuine Parts |
| Ogilvy & Mather Cape Town | Superheroes | Volkswagen South Africa | Volkswagen Genuine Parts |
| J. Walter Thompson Dubai | Curious Readers | Kinokunya | Book Store |
| NATIVE VML | Unscam Posters | Mosaic | Unscam Posters |
| theDOagency | Cupcake | Unilever | Handy Andy |
| theDOagency | Sausage | Unilever | Handy Andy |
| Publicis Machine | Gorillas | Land Rover | Land Rover Genuine Parts |
| Publicis Machine | Croc | Land Rover | Land Rover Genuine Parts |
| House of Brave (Pty) Ltd | Hot Like a Smooth Criminal at a Boy Scout’s Meeting | Bandito’s | Bandito’s |
| TBWA\RAAD | Sponges: Key | Nissan | Self-Healing Paint |
| TBWA\RAAD | Sponges: Nail | Nissan | Self-Healing Paint |
| MAGAZINE ADVERTISING | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| NOAHS ARK COMMUNICATIONS LIMITED | OBAMA | UAC FOODS | GALA SNACKS |
| NOAHS ARK COMMUNICATIONS LIMITED | QUEEN | UAC FOODS | GALA |
| FoxP2 | Cheetah | National Geographic Kids Magazine | National Geographic Kids Magazine |
| FoxP2 | Frog | National Geographic Kids Magazine | National Geographic Kids Magazine |
| FOXP2 | Eagle | National Geographic Kids Magazine | National Geographic Kids Magazine |
| FoxP2 | Elephant | National Geographic Kids Magazine | National Geographic Kids Magazine |
| King James II | Taxi | SAfm | SAfm |
| King James II | Containers | SAfm | SAfm |
| King James II | Township | SAfm | SAfm |
| Memac Ogilvy Doha | Nujoom | Qatar Islamic Bank | Road Safety |
| Memac Ogilvy Doha | Maataha | Qatar Islamic Bank | Road Safety |
| Memac Ogilvy Doha | Shams | Qatar Islamic Bank | Road Safety |
| TBWA\Hunt\Lascaris Johannesburg | Staff | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Family | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Team | City Lodge Hotels | City Lodge |
| Joe Public Pty Ltd | Table | PNet | PNet |
| Joe Public Pty Ltd | Chair | PNet | PNet |
| Joe Public Pty Ltd | Coat Hanger | PNet | PNet |
| Ogilvy & Mather Cape Town | Jeans | Volkswagen South Africa | Volkswagen Genuine Parts |
| Ogilvy & Mather Cape Town | Dancing | Volkswagen South Africa | Volkswagen Genuine Parts |
| NEWSPAPER ADVERTISING | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ireland/Davenport | MLK | Arrive Alive | Arrive Alive |
| Black River FC | Youth Day | Electronic Media Network | Channel O |
| DDB | Fly | Ignite Products | Instant Light Charcoal |
| DDB | Followers | Honda Motors Southern Africa (PTY) Ltd | Corporate |
| NOAHS ARK COMMUNICATIONS LIMITED | PAUL BIYA | BOKO HALAL | THE YOUNG BOOKWORMS |
| NOAHS ARK COMMUNICATIONS LIMITED | IDRISS DEBY | BOKO HALAL | THE YOUNG BOOKWORMS |
| NOAHS ARK COMMUNICATIONS LIMITED | MUHAMMADU BUHARI | BOKO HALAL | THE YOUNG BOOKWORMS |
| DDB | French | Wrigley | Orbit Gum |
| DDB | Portuguese | Wrigley | Orbit Gum |
| DDB | Japanese | Wrigley | Orbit Gum |
| Promise | Stationery | CNA | Stationery |
| FCB Cape Town | Accelerate – City | BMW Motorrad | BMW S 1000 RR |
| FCB Cape Town | Accelerate – Desert | BMW Motorrad | BMW S 1000 RR |
| TBWA\Hunt\Lascaris Johannesburg | Dude vs Pensioner | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Make-up vs Meds | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Babe vs Mom | Flight Centre | Student Flights |
| Cheil Worldwide – Dubai | Samsung Noise Cancellation Print Ad – Tarab | Samsung | Level On Pro Headphones |
| Cheil Worldwide – Dubai | Samsung Noise Cancellation Print Ad – Pop | Samsung | Level On Pro Headphones |
| Cheil Worldwide – Dubai | Samsung Noise Cancellation Print Ad – Classical | Samsung | Level On Pro Headphones |
| Joe Public Pty Ltd | Honeymoon | Clover SA | Fresh Milk |
| Joe Public Pty Ltd | Camping | Clover SA | Fresh Milk |
| Joe Public Pty Ltd | Fat Out Of The Story | Clover SA | Fresh Milk |
| Y&R South Africa, CreativeY&R | iPhone 6 | X-News | X-News |
| FoxP2 | Cubicle Kingdom | Ster-Kinekor | Ster-Kinekor |
| FOXP2 | Footrub Minstrel | Ster-Kinekor | Ster-Kinekor |
| FOXP2 | Bearded Icarus | Ster-Kinekor | Ster-Kinekor |
| theDOagency | Egg | Unilever | Handy Andy |
| Joe Public Pty Ltd | Lifeguard | McCain | Frozen Vegetables |
| Joe Public Pty Ltd | Vigilante | McCain | Frozen Vegetables |
| Joe Public Pty Ltd | Rugby Player | McCain | Frozen Vegetables |
| theDOagency | Cupcake | Unilever | Handy Andy |
| theDOagency | Sausage | Unilever | Handy Andy |
| FCB Africa (Pty) Ltd | Prius “Figaro” Print | Toyota South Africa (Pty) Ltd | Prius |
| Ireland/Davenport | Gandhi | Arrive Alive | Arrive Alive |
| Ignite Joe Public | Humility | MBSA | V-Class Vans |
| SA NON-ENGLISH PRINT ADVERTISING | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Joe Public Pty Ltd | Family Tree | Nedbank | Insurance |
| FCB Africa (Pty) Ltd | Hilux “‘N Vrag Stompe” Print | Toyota South Africa (Pty) Ltd | Hilux |
| FCB Africa (Pty) Ltd | Hilux “‘N Vrag Hooibale” Print | Toyota South Africa (Pty) Ltd | Hilux |
| FCB Africa (Pty) Ltd | Hilux “”N Vrag Bande” Print | Toyota South Africa (Pty) Ltd | Hilux |
| M&C Saatchi Abel | Wings | Nandos | 3 Full Wings & Chips |
| Joe Public Pty Ltd | Yoliswa | Jet | Lingerie |
| TACTICAL USE OF NEWSPAPER | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ogilvy & Mather Cape Town | Wives | Volkswagen | VW Caravelle |
| TBWA\RAAD | Champion’s Hijack | Go Sport | Go Sport |
For more, go to www.loeries.com.
Last updated at 09.35pm on 18 August 2016.
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