by MarkLives (@marklives) Loeries 2016 finalists are being announced all week long during Creative Week Durban, taking place 15-21 August 2016. Released Wednesday afternoon, 17 August 2016: Radio Communication [updated on Thursday at midday and Friday morning].
We are updating this list as new finalists are announced. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 20–21 August, at the ICC Durban.
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Radio Communication
| BRANDED CONTENT RADIO | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Thread | Xperia Mashlab | Sony Xperia | Sony Xperia phones, C3, Z3 and Z5 |
| Joe Public Pty Ltd | SAB “BeTheMentor” Drunk Line | South African Breweries | SAB +18 |
| INTERNET & MOBILE AUDIO COMMERCIALS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| M&C Saatchi Abel | GuptaGate | Nandos South Africa | Nandos |
| RADIO CRAFT – SA NON-ENGLISH PERFORMANCE | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ogilvy & Mather Johannesburg | Car Jacker | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Gazi | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| OpenCo – The Open Collaboration | TV and Life are 1: Rite Now | SABC 1 | Brand |
| RADIO CRAFT – SA NON-ENGLISH WRITING | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – The Kitchen of Fury” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Status Liked” Radio | Netflorist | Netflorist |
| RADIO CRAFTS – DIRECTION | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ogilvy & Mather Johannesburg | 1. You Should Have Called – Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called – Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called – Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal – Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal – Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal – Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Anniversary Forgotten” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – The Kitchen of Fury” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Status Liked” Radio | Netflorist | Netflorist |
| RADIO CRAFTS – ORIGINAL MUSIC & SOUND DESIGN | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Produce Sound | Train | Philips | Series 5000 |
| Produce Sound | Chain Saw | Philips | Series 5000 |
| Produce Sound | Chinese Turf War | Philips | Series 5000 |
| Baie-Lingual Concepts | Anglo Boer War | The-O/Produce/Sound Patch | The-O Recording Studio |
| TBWA\Hunt\Lascaris Johannesburg | Insomnia Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Lavender Soap | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| Publicis Machine | Treadmill | OLX | OLX Online Classifieds |
| Publicis Machine | Pinball | OLX | OLX Online Classifieds |
| Ogilvy & Mather Cape Town | “Hey Mom” | Volkswagen | Volkswagen Service |
| OpenCo – The Open Collaboration | TV and Life are 1: Rite Now | SABC 1 | Brand |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Anniversary Forgotten” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – The Kitchen of Fury” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Status Liked” Radio | Netflorist | Netflorist |
| RADIO CRAFTS – PERFORMANCE | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ogilvy & Mather Johannesburg | 1. You Should Have Called – Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called – Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called – Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal – Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal – Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal – Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| RADIO CRAFTS – WRITING | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Romance | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Sandcastle | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Business Deal | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | 1. You Should Have Called – Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called – Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called – Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal – Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal – Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal – Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| OpenCo – The Open Collaboration | CEO | BMW | BMW Original Parts |
| OpenCo – The Open Collaboration | Coach | BMW | BMW Original Parts |
| OpenCo – The Open Collaboration | Lawyer | BMW | BMW Original Parts |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Anniversary Forgotten” Radio | Netflorist | Netflorist |
| RADIO STATION COMMERCIALS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| FoxP2 | #OpenEyes – Neeson | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | #OpenEyes – Walken | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | #OpenEyes – Freeman | Ster-Kinekor | Ster-Kinekor |
| Black River FC | Pumpata | MINI | BMW South Africa |
| Black River FC | Molololo | MINI | BMW South Africa |
| DDB | Psychic | Wrigley | Skittles |
| FCB Cape Town | Mark | BMW Motorrad | BMW System 6 Helmets |
| FCB Cape Town | Say What You Mean | Savanna | Premium Dry Cider |
| FOXP2 | Locker | Master Lock | Master Lock |
| FoxP2 | JZ | MasterLock | MasterLock Fingerprint Safe |
| FoxP2 | Creepy Ex-Boyfriend | MasterLock | MasterLock Bluetooth SmartLock |
| FoxP2 | 17-Year-Old Son | Masterlock | Masterlock Bluetooth Smartlock |
| M&C Saatchi Abel | GuptaGate | Nandos South Africa | Nandos |
| FoxP2 | Cubicle Kingdom | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | Footrub Minstrel | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | Bearded Icarus | Ster-Kinekor | Ster-Kinekor |
| FCB Cape Town | GPS Stutter | BMW Motorrad | BMW S1000RR |
| Memac Ogilvy Dubai | Story of a Spoon | Greenpeace International | Plastic Redection |
| Memac Ogilvy | Andalusia | Volkswagen | Lane Assist |
| TBWA\Hunt\Lascaris Johannesburg | Road Trip Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Insomnia Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Sleep Over Equation | Tiger Brands | Peaceful Sleep Room Spray |
| DDB | Email Scam | Honda Motors Southern Africa (PTY) Ltd | Honda Accord |
| DDB | Wedding Buffet | Honda Motors Southern Africa (PTY) Ltd | Honda Accord |
| Havas Worldwide Johannesburg | Small Space | South African Airways | Extra Legroom |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Romance | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Sandcastle | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Business Deal | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Lavender Soap | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Duck Down Duvet | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | Basement | ||
| Ogilvy & Mather Johannesburg | 1. You Should Have Called – Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called – Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called – Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal – Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal – Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal – Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. KFC Coffee – Money Scam | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 2. KFC Coffee – Smoker | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 3. KFC Coffee – Cult | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| Y&R South Africa/Y&R Labstore | Lake | General Mills – Nature Valley | Nature Valley Granola Bars |
| Ogilvy & Mather Johannesburg | Racy Bra | ||
| J.Walter Thompson Cape Town | Lorem Ipsum Hard Sell | J. Walter Thompson Cape Town | Job Position |
| J.Walter Thompson Cape Town | Lorem Ipsum Brand Anthem | J. Walter Thompson Cape Town | Job Position |
| J.Walter Thompson Cape Town | Lorem Ipsum Conversation | J. Walter Thompson Cape Town | Job Position |
| FCB Africa (Pty) Ltd | Genuine Parts Radio “The Roast” | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Genuine Parts Radio “Leonard” | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Genuine Parts Radio “Josh the Ex” | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Anniversary Forgotten” Radio | Netflorist | Netflorist |
| FoxP2 | Pulp Fiction Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| FoxP2 | The Shining Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| FoxP2 | Big Lebowski Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| OpenCo – The Open Collaboration | CEO | BMW | BMW Original Parts |
| OpenCo – The Open Collaboration | Coach | BMW | BMW Original Parts |
| OpenCo – The Open Collaboration | Lawyer | BMW | BMW Original Parts |
| The Odd Number | Unlikely Coconut | BBC Brit | BBC Brit |
| Halo Advertising | Elliott Smooth Furniture Removals- Best Friend? | Elliott International Furniture Removals | Elliott International Furniture Removals |
| Halo Advertising | Elliott Smooth Furniture Removals- Fat? | Elliott International Furniture Removals | Elliott International Furniture Removals |
| FCB Africa (Pty) Ltd | Prius “La Bamba” Radio | Toyota South Africa (Pty) Ltd | Prius |
| Halo Advertising | Virgin Atlantic- Junior Office Clerk | Virgin Atlantic | Virgin Atlantic International Flights |
| Halo Advertising | Virgin Atlantic- Cold Calling Agent | Virgin Atlantic | Virgin Atlantic International Flights |
| Halo Advertising | Virgin Atlantic- Fashion Store Sales Assistant | Virgin Atlantic | Virgin Atlantic International Flights |
| FCB 1886 | G-Thang | Cell C | Airtime Transfer |
| FCB 1886 | Hot Date | Cell C | Airtime Transfer |
| FCB 1886 | Poonami | Cell C | Airtime Transfer |
| Ogilvy & Mather Cape Town | “Hey Mom” | Volkswagen | Volkswagen Service |
| Ogilvy & Mather Cape Town | “Hey Boo” | Volkswagen | Volkswagen Service |
| Ogilvy & Mather Cape Town | “Hey Girl” | Volkswagen | Volkswagen Service |
| FCB Africa (Pty) Ltd | Prius “Hallelujah” Radio | Toyota South Africa (Pty) Ltd | Prius |
| FCB Africa (Pty) Ltd | Prius “When the Saints” Radio | Toyota South Africa (Pty) Ltd | Prius |
| TBWA\RAAD | Coworkers: Ivan | Standard Chartered Bank | Visa Infinite Credit Card |
| TBWA\RAAD | Coworkers: Janet | Standard Chartered Bank | Visa Infinite Credit Card |
| SA NON-ENGLISH RADIO STATION COMMERCIALS | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Ireland/Davenport | Hengel | Cliff Central | CasperRadio Show |
| FoxP2 | No Word For Gay | We The Brave | We The Brave |
| FoxP2 | New Words | We The Brave | We The Brave |
| Joe Public Pty Ltd | Radio Hijack 1 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| Ogilvy & Mather Johannesburg | Car Jacker | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Gazi | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Joy | MultiChoice DStv | DStv Box Office |
| Ogilvy & Mather Johannesburg | The Revenant | MultiChoice DStv | DStv Box Office |
| Ogilvy & Mather Johannesburg | The Big Short | MultiChoice DStv | DStv Box Office |
| FCB Africa (Pty) Ltd | Lexus Multi Terrain “Directions” Radio | Toyota South Africa (Pty) Ltd | Lexus |
| The Odd Number | Umsebenzi | BBC Brit | Top Gear |
| The Odd Number | Wholenut Fish | BBC Lifestyle | The Great South African Bake Off |
| The Odd Number | Custard and Sweets | BBC Lifestyle | The Great South African Bake Off |
| Joe Public Pty Ltd | Radio Hijack 2 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| Joe Public Pty Ltd | Radio Hijack 3 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| TBWA\Hunt\Lascaris Johannesburg | Monna | Tiger Brands | Peaceful Sleep Room Spray |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – Status Liked” Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist “A War of Words – The Kitchen of Fury” Radio | Netflorist | Netflorist |
| TBWA\Hunt\Lascaris Johannesburg | Mosadi | Tiger Brands | Peaceful Sleep Room Spray |
For more, go to www.loeries.com.
Last updated at 9.30am on 19 August 2016.
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