by Russell Southwood (@BalancingActAfr) The subjects of a new award winning documentary (The Cola Road), in this interview the founders of Cola Life, Jane and Simon Berry talk to Rob Mayes about how they are using Coca-Cola’s distribution system to get medicines to some of the most rural parts of Africa.
Also:
- why Coca Cola was able to deliver its drink to the most rural parts of Africa but medicines didn’t get there;
- how they came to start Cola Life and the impact of the Internet and Facebook on it becoming a success;
- the design of the pack to go into Coca Cola delivery crates;
- the trial they ran to prove to approach in Zambia and its results;
- the lessons from the pilot;
- and how they see the approach being implemented.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.