South African agency shortlisted for Cannes Innovation Lions
Draftfcb Cape Town has been shortlisted for the first Cannes Innovation Lions.
“The Innovation Lions have been designed to reward technologies and innovations. Lions arre awarded to such things as (but not limited to) the most innovative platforms, apps, tools, programs, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right,” according to Cannes Lions.
“The Innovation Lion honour more than a campaign or communications idea. It could be SaaS (software as a service), a new mobile platform, or a revolutionary piece of software that enables a new kind of customer engagement.”
Twenty five finalists from fifteen countries made the shortlist. Shortlisted countries are the USA, UK, Brazil, Japan, Canada, Sweden, Russia, Denmark, Finland, The Netherlands, Singapore, Australia, Poland and Ecuador. Shortlisted agencies includes Dentsu, ID\, Google Creative Lab and AKQA.
Draftfcb was shortlisted for its Fire Blanket. “In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.”