uno de waalDesign Annotator with Uno de Waal is a  new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal

The past week on 10and5 we’ve seen some great work popping up from South Africa’s illustration community, as well as new TV ad work produced by SA’s top agencies. It’s also great to see new, younger talent coming through the ranks. Here are my top picks this week:

Dani Loureiro

Illustrator and graphic artist Dani Loureiro produced some incredible pieces for Back in 5 minutesa typography and custom lettering exhibition at Salon91 in March. exhibition at Salon91 in March.Dani Loureiro Illustration

All of these pieces were completed specifically for the show inspired by urban signage. Dani used the opportunity to experiment with a number of different techniques such as laser cutting wood and perspex and engraving into plexiglass.

Dani Loureiro Illustration 2

Ogilvy Cape Town new TV ad for VW’s Polo Vivo

In The Answer, the latest TV commercial for Volkswagen’s Polo Vivo, Ogilvy Cape Town explores the idea: If Volkswagen can make Polo Vivo’s available for such a crazy price, then who knows what other crazy things might happen?

Dutchie Surfboards collaborates with artist Rudi de Wet

Personally, I’m already a major fan of Dutchie surfboards. This collaboration with Rudi de Wet is even more thrilling and features some of the best designs so far.

Dutchie surfboard collaboration with Rudi de Wet2

Rudi is no stranger to designing for unusual surfaces. His bold hand-lettered type can be seen on interior walls across the Southern Hemisphere and he has just completed a limited edition range of Weber BBQs. You can see some of the previous works of his that we’ve featured here.

Coming from a design background himself, Dutchie makes sure each of his boards is an individual piece of art and design innovation is a most important aspect to the custom shaping brand.

For this collab, Dutchie shaped a 5’6 Junkie Spoon and a 5’8 Caviar model to be Rudi’s canvas. Rudi handpainted directly onto the foam, including all logo and type work, before the boards were laminated and finished. We hope this isn’t the last of their projects together. Dutchie surfboard collaboration with Rudi de Wet


Saatchi & Saatchi create a classic for Otrivin Nasal spray

Saatchi & Saatchi Johannesburg imagines the view from inside allergy-ridden nostrils in this print campaign for Otrivin Nasal Spray. The pay-off line reads “When allergies take over.” Readers might be familiar with the visualization style – it’s a familiar technique, but the team from Saatchi have executed it flawlessly here.


Engen and Wimpy Love Story TV Ad by Draftfcb

Love Story is a sweet 50 second TVC  by Draftfcb Cape Town for Engen and Wimpy.

The brand pair launched the micro rom-com in mid-March, just before SA hit the road for school holidays and long-weekend season. The agency says, “A holiday isn’t just about where you’re going. It’s about the experiences you have along the way. Engen and Wimpy bring together everything you need to have the ultimate roadtrip experience. It’s a place where you can stop, relax and really love the journey.”



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Published by Herman Manson is edited by Herman Manson. Follow us on Twitter -

One reply on “Design Annotator: Urban signage gets fresh with ‘Back in 5 minutes’”

  1. Love this TVC, simple, emotive & lighthearted, kinda makes one play back own roadtrip experiences @Engen/Wimpy & smile. Love da highlight on Engen bright lighting, its one thing that makes me stop @ Engen, lights makes me feel safe and yes that Wimpy yummy ‘comforting’ food after a long drive is the best! #Remarkable

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