It has been confirmed that Vodacom is moving its advertising account from Draftfcb. The agency has held the business for close to 20 years. The news broke last night and by this morning had found its way onto Twitter.

The new agency for Vodacom is expected to be announced on Friday.

Twitter reaction to the news this morning:

AHMED TILLY ‏@AhmedTilly

@marklives so it’s true. Quite sad to see them move. #DraftFCB have been with them from the beginning of mobile in SA. Iconic work.

Chris Moerdyk ‏@chrismoerdyk

DraftFCB has lost the Vodacom account after decades of sterling service. I just hope this isn’t change for the sake of change.

Kelvin Jonck ‏@KelvinJonck

Fresh CEO. Was bound to happen. “@marklives: Vodacom is moving its advertising account from Draftfcb. More details soon on Marklives.”

BenWagner ‏@BenWagner

Big implications and opportunities abound as Vodacom parts ways with DraftFCB – end of an era..

Note: For an update on this story click here

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