Last ABC Period: July 2012 to September 2012
The ABC has released circulation statistics for the period July 2012 to September 2012 (ABC Q3 2012). Here are a couple of numbers that stood out in terms of newspaper circulations.
Note: We compare the current figures with the same figures for this time last year and not with the previous quarter.
Daily newspapers
The Cape Argus lost a huge chunk of circulation falling to 33,006 from 45,128 for the corresponding period last year. The Cape Times tried to equal the nose dive falling to 34,523 from 43,274. Pretoria News fell to 19,235 from 23,148 and The Star fell to 105,686 from 136,552. Anybody still bidding for Independent News & Media South Africa? Seriously?
Daily Sun plunged to 336,319 from 374,400. Son fell to 94,610 from 103,056, Sowetan to 101,155 from 116,347. Beeld dropped to 70,070 from 76,951.
Isolezwe managed to buck the trend and climb slightly to 107,628 from 106,734.
MarkLives Big Daily Newspaper List*
1. Daily Sun 336,319
2. The Times** 138626
3. Isolezwe 107,628
4. The Star 105,686
5. Sowetan 101,155
6. Son 94,610
7. Beeld 70,070
8. The Citizen 66,116
9. Die Burger (Wes Kaap) 51,022
10. Business Day 35,828
11. Cape Times 34,523
** ABC considers The Times a hydrid (paid-for and free to subscribers of The Sunday Times) newspaper. Copy sales of 47314 indicated in ABC certificate.
* South African titles only. Must have cover price. Excludes Free papers.
Weekly & Weekend papers
On the weekend paper front Rapport fell to 220,494 from 231,911 and City Press to 135,148 from 157,306. Sunday Sun tumbled to 199,183 from 221,002 and Sunday World to 141,260 from 147,614. The Saturday Star fell to 75,682 from 97,257 (whoa!), The Sunday Tribune to 74,856 from 82,477 and The Weekend Argus to 60,201 from 70,212. Ilanga Langesonto declined to 74,350 from 85,726.
The Sunday Times showed little change at 451,676. Isolezwe ngeSonto climbed to 84,577 from 81,553.
In the weeklies Soccer Laduma was the lone shining star climbing to 360,668 from 345,088. Ilanga fell to 124,200 from 135,706.
MarkLives Big Weekend Newspaper List*
1. Sunday Times 451,676
2. Rapport 220,494
3. Sunday Sun 199,183
4. Sunday World 141,260
5. City Press 135,148
6. Isolezwe ngeSonto 84,577
7. The Saturday Star 75,682
8. Sunday Tribune 74,856
9. Ilanga Langesonto 74,350
10. Isolezwe ngoMgqibelo 73,187
MarkLives Biggest Circulation per issue Newspaper List*
1. Sunday Times 451,676
2. Soccer Laduma 360,668
3. Daily Sun 336,319
4. Rapport 220,494
5. Sunday Sun 199,183
6. Sunday World 141,260
7. The Times 138626
8. City Press 135,148
9. Ilanga 124,200
10. Isolezwe 107,628
11. The Star 105,686
12. Sowetan 101,155
13. Son 94,610
14. Isolezwe ngeSonto 84,577
15. The Saturday Star 75,682
* South African titles only. Must have cover price. Excludes Free papers.
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