Creative work done by Luvi Ogilvy, based in St Denis on Reunion Island, will be featured throughout the week on Marklives!com.
This striking appeal by the CGSS and ANPAA (French social/health security and Association of Prevention of Alcoholism and Addiction) addressed to youngsters was created by Luvi Ogilvy. The creative team used the communication codes frequently used by the alcohol industry: a catchy and involving visual of the product, only this time, there is literally a hook at the end.
The campaign catch-phrase is “It’s your choice to keep off the hook”
Advertising Agency: Luvi Ogilvy
Advertising Agency City: St Denis
Photography Studio: Laurent Diat
Retouch Studio: Beefactory
Creative & Art Director: Pedro De Oliveira
Copywriter: Luis Vieira
* We never thought we would actually ever be able to use that headline to anything relevant but we were always going to try!