A ticket to Reunion
Creative work done by Luvi Ogilvy, based in St Denis on Reunion Island, will be featured throughout the week on Marklives!com.
With strong competition from the giant Canal+ local TV station Parabole had to come up with a clear message to gain audience share. Parabole is recognized as the television station that shows local life and also as the window that brings the world closer to Reunion. Few people can really afford to actually travel out of Reunion hence the association with the plane ticket.
Advertising Agency: Luvi Ogilvy
Advertising Agency City: St Denis Reunion Island
Creative Director: Pedro De Oliveira & Philippe Amsallem
Art Director: Pedro De Oliveira & Philippe Amsallem
Copywriter: Stephanie Parcollet