by MarkLives (@marklives) Loeries 2019 has announced its second set of winning entries on Saturday evening, 24 August 2019, at the ICC Durban. The second evening included awards for Effective Creativity, Media Innovation, PR and Media Communication, Live, Service Design, Radio & Audio, Film and Integrated Campaigns, as well as a new Hall of Fame induction.
- #Loeries2019 Friday winners: 161 Loeries awarded
- #Loeries2019 finalists: Final batch
- #Loeries2019 finalists: Second batch
- #Loeries2019 finalists: First batch
In total 296 Loeries were awarded across 14 categories, including five Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates. Alistair King, King James Group SA chief creative officer, was inducted into the Loeries Hall of Fame.
On Saturday evening three Grand Prix were awarded to:
- In the Film category, TV & Cinema Commercials, Nando’s ‘Afro-tising’ by M&C Saatchi Abel, South Africa
- In Internet & Mobile Audio Commercials, City Lodge Hotel Groups’ ‘The Real Cost’by TBWA\Hunt Lascaris Johannesburg, South Africa
- In Live Activations, Philips & The Nelson Mandela Foundation’s ‘Mandela Centenary’ by Ogilvy Johannesburg, South Africa.
The top three Agencies of the Year (in terms of Loerie awards won) are: 1. Joe Public United; 2. Ogilvy Johannesburg; and 3. TBWA\Hunt Lascaris Johannesburg. The top three Regional Agency Groups of the Year (in terms of Loerie awards won) are: 1. TBWA\; 2. Ogilvy EMEA; and 3. Joe Public United.
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Award |
Category |
Country |
Brand |
Title |
Entry company |
| PR & MEDIA COMMUNICATION | |||||
| Campaign Silver | PR & Media Communication Campaign | United Arab Emirates | Waste Management Coalition | The Toxic Flag | Impact BBDO |
| Campaign Silver | PR & Media Communication Campaign | Turkey | IKEA | Hailstorm in Istanbul | TBWA REKLAM HIZMETLERI A.S. |
| Campaign Silver | PR & Media Communication Campaign | South Africa | KFC | Make A Meal of It | Ogilvy Cape Town |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Philips & The Nelson Mandela Foundation | Mandela Day – Shave To Remember | Ogilvy Johannesburg |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Coca-Cola | The Phonetic Can | FCB Joburg (Pty) Ltd |
| Campaign Bronze | PR & Media Communication Campaign | Israel | Alexander | Gaza Border Beer | Leo Burnett |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Sanlam | The 200 Year Old | King James Group |
| Campaign Bronze | PR & Media Communication Campaign | United Arab Emirates | Standard Chartered Bank | The Art Gap | TBWA\RAAD |
| Campaign Bronze | PR & Media Communication Campaign | United Arab Emirates | Unilever Lebanon | OMO Tag | TBWA\RAAD |
| LIVE COMMUNICATION | |||||
| Grand Prix | Live Activations | South Africa | Philips & The Nelson Mandela Foundation | Mandela Centenary | Ogilvy Johannesburg |
| Silver | Live Events | United Arab Emirates | Standard Chartered Bank | The Art Gap | TBWA\RAAD |
| Silver | Live Activations | Saudi Arabia | Saudi Telecom Company | The Big Shutdown | J. Walter Thompson KSA |
| Bronze | Live Events | South Africa | ABinBev | Castle Lite Hip Hop HerStory | Glen 21 and Castle Lite Brand Team |
| MEDIA INNOVATION | |||||
| Campaign Gold | Media Innovation – Media Campaign | Turkey | IKEA | Hailstorm in Istanbul | TBWA REKLAM HIZMETLERI A.S. |
| Gold | Media Innovation – Single Medium | Turkey | Turkcell | The Unreachables | TBWA REKLAM HIZMETLERI A.S. |
| Silver | Media Innovation – Single Medium | South Africa | Coca-Cola | The Phonetic Can | FCB Joburg (Pty) Ltd |
| Silver | Media Innovation – Single Medium | South Africa | ABInBev – Castle Lager | Smash the Label | Ogilvy Johannesburg |
| Silver | Media Innovation – Media Campaign | United Arab Emirates | Waste Management Coalition | The Toxic Flag | Impact BBDO |
| Campaign Bronze | Media Innovation – Single Medium | South Africa | ER24 | Save A Number That Can Save Your Life – Guitar Guy 2, Library Chick | FoxP2 Advertising |
| Bronze | Media Innovation – Single Medium | South Africa | Toyota South Africa Motors (Pty) Ltd | Corolla Beaded Billboard | FCB Joburg (Pty) Ltd |
| Bronze | Media Innovation – Single Medium | South Africa | Diageo | Rio Ferdinand Live Billboard | Carat |
| Bronze | Media Innovation – Single Medium | United Arab Emirates | Unilever Lebanon | OMO Tag | TBWA\RAAD |
| RADIO & AUDIO COMMUNICATION | |||||
| Grand Prix | Internet & Mobile Audio Commercials | South Africa | City Lodge Hotel Group | The Real Cost – Night Weeping, Pleasure Cave, Lumpy Futon, Makoti, Nsizwa, Umsebenzi | TBWA\Hunt Lascaris Johannesburg |
| Campaign Gold | Radio Station Commercials | South Africa | Chicken Licken | Further Fetched – Men in Black, Princess Okechukwu, Slam Dunk | Joe Public |
| Campaign Gold | SA Non-English Radio Station Commercials | South Africa | Jet | A Basic Life – Life of a Secret Sock, Life of a Handkerchief, Life of a Bra | Joe Public Connect |
| Gold | Radio Station Commercials | South Africa | City Lodge Hotel Group | The Bat | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | Radio Station Commercials | South Africa | HeyLu | Bad Voice. Good Voice – The Teacher, Chocolate Joe, Nyaope Boy | M&C Saatchi Abel |
| Campaign Silver | Radio Station Commercials | South Africa | Nando’s | Which Part Of The Chicken Is The Nugget – Gogo, Customer Care, Drumstick | M&C Saatchi Abel |
| Campaign Silver | Radio Station Commercials | South Africa | Chicken Licken | Small rolls. Big roles – Opening Act, Director Bongz, Powerful words | Joe Public |
| Campaign Silver | SA Non-English Radio Station Commercials | South Africa | Nedbank | Born with it – Doctor,Professor | Joe Public |
| Silver | Branded Content Radio & Audio | Turkey | Turkcell | The Unreachables | TBWA REKLAM HIZMETLERI A.S. |
| Silver | Branded Content Radio & Audio | South Africa | Sanlam | The 200 Year Old | King James Group |
| Campaign Bronze | Radio Station Commercials | South Africa | Tiger Brands | You Should Have Used Fast, Deadly Doom – Revenge of the Cockroach, Fishmoth, Mosquito | Ogilvy Johannesburg |
| Campaign Bronze | Radio Station Commercials | South Africa | Toyota South Africa Motors (Pty) Ltd | Get Out of the City – Boys Night, Couples Night, Friday Night | FCB Joburg (Pty) Ltd |
| Campaign Bronze | Radio Station Commercials | South Africa | BBC South Africa | Secrets Grow Up – I hid, I drew | The Odd Number |
| Campaign Bronze | Radio Station Commercials | South Africa | South African Breweries | The Only Sober One – Office Party, The Drive Home | Joe Public |
| Campaign Bronze | SA Non-English Radio Station Commercials | South Africa | DIAGEO | Smirnoff Flavours Faki-Dash – Slay Queen, Bra Fancy | J Walter Thompson JHB |
| Bronze | Branded Content Radio & Audio | South Africa | Edgars | Don’t Tell Me What To Do! | VML South Africa (Pty) Ltd |
| Bronze | Branded Content Radio & Audio | South Africa | Chicken Licken | Welcome to inner peace country – Peaceful Podcasts | Joe Public |
| Bronze | Branded Content Radio & Audio | South Africa | Sanlam | Conversations with Yourself | King James Group |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Boerenmeisjie | Role Play | Joe Public Shift |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Salvation Army | Seana Marena | The Odd Number |
| Campaign Craft Gold | Radio Crafts – Direction | South Africa | City Lodge Hotel Group | The Real Cost – Night Weeping, Pleasure Cave, Lumpy Futon | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Gold | Radio Crafts – Writing | South Africa | Tiger Brands | You Should Have Used Fast, Deadly Doom – Revenge of the Cockroach, Fishmoth, Mosquito | Ogilvy Johannesburg |
| Campaign Craft Gold | Radio Crafts – SA Non-English Writing | South Africa | City Lodge Hotel Group | The Real Cost of Being Umzulu – Makoti, Umsebenzi, Nsizwa | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Gold | Radio Crafts – SA Non-English Performance | South Africa | City Lodge Hotel Group | The Real Cost of Being Umzulu – Nsizwa, Umsebenzi, Makoti | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Certificate | Radio Crafts – Performance | South Africa | Tiger Brands | You Should Have Used Fast, Deadly Doom – Revenge of the Cockroach, Fishmoth, Mosquito | Ogilvy Johannesburg |
| Campaign Craft Certificate | Radio Crafts – Performance | South Africa | Chicken Licken | Further Fetched – Men in Black, Princess Okechukwu, Slam Dunk | Joe Public |
| Campaign Craft Certificate | Radio Crafts – SA Non-English Writing | South Africa | Boerenmeisjie | Boerenmeisjie – Animal Instincts, Role Play, Private Dancer | Joe Public Shift |
| Campaign Craft Certificate | Radio Crafts – SA Non-English Performance | South Africa | MTN South Africa | Night Time Stories – Imfene yase busuku, Waar is my kop | TBWA\Hunt Lascaris Johannesburg |
| Craft Certificate | Radio Crafts – Performance | South Africa | City Lodge Hotel Group | The Bat | TBWA\Hunt Lascaris Johannesburg |
| FILM COMMUNICATION | |||||
| Grand Prix | Film – TV & Cinema Commercials – up to 90s | South Africa | Nando’s | Afro-tising | M&C Saatchi Abel |
| Campaign Gold | Film – Online Film – above 30s | South Africa | MTN South Africa | Double Your Bundle – Pizza, Leftover Pizza | TBWA\Hunt Lascaris Johannesburg |
| Gold | Film – TV & Cinema Commercials – above 90s | South Africa | South African Breweries | Vuka | Joe Public United |
| Gold | Film – Online Film – above 30s | South Africa | Chicken Licken | The Legend of Big John | Joe Public |
| Gold | Film – Online Film – above 30s | South Africa | Philips & The Nelson Mandela Foundation | Shave To Remember | Ogilvy Johannesburg |
| Campaign Silver | Film – TV & Cinema Commercials – up to 90s | United Arab Emirates | Connect | Big Families – The Abou Khalaf’s, The Al Mouwalled’s | TBWA\RAAD |
| Campaign Silver | Film – TV & Cinema Commercials – up to 90s | South Africa | Chicken Licken | Welcome to inner peace country – Pantsulas of Inner Peace, Inner Peace Stand-Off, The Land, Taxi Debacle | Joe Public |
| Silver | Film – TV & Cinema Commercials – up to 90s | South Africa | Nando’s | You People | M&C Saatchi Abel |
| Silver | Film – TV & Cinema Commercials – up to 90s | Saudi Arabia | Saudi Telecom Company | What Are We Allowing | J. Walter Thompson KSA |
| Silver | Film – Online Film – above 30s | South Africa | Brand South Africa | The Prayer | The Odd Number |
| Silver | Film – Online Film – above 30s | United Arab Emirates | Emirates NBD | Give in to Giving | Hanzo Films FZE |
| Silver | Film – Online Film – above 30s | South Africa | Chicken Licken | Welcome to inner peace country – 3 Pieces for Durango | Joe Public |
| Silver | Film – Branded Content Film – Series | South Africa | Vodacom | Chat ‘n Bietjie Ball | Openfield Marketing Johannesburg (Pty) Ltd |
| Silver | Film – Branded Content Film – Series | South Africa | MTN South Africa | Sounds The Call | TBWA\Hunt Lascaris Johannesburg |
| Silver | Film – Music Videos | South Africa | Jeremy Loops | Gold | Carbon Films |
| Campaign Bronze | Film – Online Film – above 30s | South Africa | Sanlam | Conversations With Yourself – On Life & Longevity, On Life & Bucket Lists, On Life & Planning, On Life & Surprises | King James Group |
| Campaign Bronze | Film – Branded Content Film – Single | South Africa | Coca-Cola | The Phonetic Can “Share A Sound” Sound Guides – X Click, Q Click, G Click | FCB Joburg (Pty) Ltd |
| Bronze | Film – TV & Cinema Commercials – up to 90s | South Africa | MTN South Africa | Little Casanova | TBWA\Hunt Lascaris Johannesburg |
| Bronze | Film – TV & Cinema Commercials – above 90s | South Africa | Toyota South Africa Motors (Pty) Ltd | Start Your Impossible | FCB Joburg (Pty) Ltd |
| Bronze | Film – TV & Cinema Commercials – above 90s | South Africa | Okavango Diamond Company | The Light at the Start of Everything, written by Iain Thomas | TBWA\Hunt Lascaris Johannesburg |
| Bronze | Film – Online Film – up to 30s | South Africa | Nando’s IMEA | Ramadan Sunset Video | M&C Saatchi Abel |
| Bronze | Film – Online Film – above 30s | South Africa | Edgars | Don’t Tell Me What To Do | VML South Africa (Pty) Ltd |
| Bronze | Film – Online Film – above 30s | Israel | Samsung | No Crisis | Leo Burnett |
| Bronze | Film – Online Film – above 30s | South Africa | Procter & Gamble | Nozizwe | Grey Advertising Africa (Pty) Ltd |
| Bronze | Film – Online Film – above 30s | South Africa | Ford | The Independant State of Nandi | GTB |
| Bronze | Film – Online Film – above 30s | South Africa | MTN South Africa | Kenny G | TBWA\Hunt Lascaris Johannesburg |
| Bronze | Film – Online Film – above 30s | South Africa | MTN South Africa | The Sweater | TBWA\Hunt Lascaris Johannesburg |
| Bronze | Film – TV Trailers & Content Promos | South Africa | Showmax | The Girl from St Agnes | Showmax |
| Bronze | Film – Branded Content Film – Series | South Africa | OUTsurance | It’s A Calling | DARLING FILMS (PTY) LTD |
| Bronze | Film – Music Videos | South Africa | Petite Noir | Red Bull Music Presents – La Maison Noir: The Gift and the Curse | Iconic |
| Craft Gold | Film Crafts – Direction | South Africa | Philips & The Nelson Mandela Foundation | Shave to Remember | Ogilvy Johannesburg |
| Craft Gold | Film Crafts – Cinematography | South Africa | Investec | The Human Search Bar | Ogilvy Johannesburg |
| Craft Gold | Film Crafts – Writing | South Africa | Okavango Diamond Company | The Light at the Start of Everything, written by Iain Thomas | TBWA\Hunt Lascaris Johannesburg |
| Craft Gold | Film Crafts – Production Design | South Africa | Chicken Licken | The Legend of Big John | They Shoot Films & Joe Public |
| Craft Gold | Film Crafts – Animation | United Arab Emirates | Emirates NBD | Give in to Giving | Hanzo Films FZE |
| Craft Gold | Film Crafts – Special Visual Effects | South Africa | Chicken Licken | The Legend of Big John | Chocolate Tribe & Joe Public |
| Craft Gold | Film Crafts – Special Visual Effects | South Africa | Okavango Diamond Company | ‘The Light at the Start of Everything’ Written By Iain Thomas | Wicked Pixels |
| Craft Gold | Film Crafts – Original Music & Sound Design | South Africa | Edgars | Don’t Tell Me What To Do! | VML South Africa (Pty) Ltd |
| Campaign Craft Certificate | Film Crafts – Writing | South Africa | Sanlam | Conversations With Yourself- On Life & Longevity, Bucket Lists, Planning, Surprises | King James Group |
| Campaign Craft Certificate | Film Crafts – Special Visual Effects | South Africa | Sanlam | Conversations With Yourself – On Life & Longevity, Bucket Lists, Planning, Surprises | King James Group |
| Craft Certificate | Film Crafts – Direction | South Africa | Chicken Licken | Welcome to inner peace country | Plank Film Productions / Joe Public |
| Craft Certificate | Film Crafts – Direction | South Africa | Nandos | Afrotising | The Star Film Company |
| Craft Certificate | Film Crafts – Direction | South Africa | ODC | The Light at the Start of Everything, Written by Iain Thomas | 0307 |
| Craft Certificate | Film Crafts – Direction | South Africa | South African Breweries | Vuka | Egg Films/Joe Public United |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Philips & The Nelson Mandela Foundation | Shave to Remember | Ogilvy Johannesburg |
| Craft Certificate | Film Crafts – Cinematography | South Africa | ODC | The Light at the Start of Everything, Written by Iain Thomas | 0307 |
| Craft Certificate | Film Crafts – Writing | South Africa | Nando’s | Afro-tising | M&C Saatchi Abel |
| Craft Certificate | Film Crafts – Writing | Egypt | Shell Rimula | What Matters is Inside | J. Walter Thompson Cairo |
| Craft Certificate | Film Crafts – Production Design | South Africa | Chicken Licken | Welcome to inner peace country | Plank Film Productuons / Joe Public |
| Craft Certificate | Film Crafts – Production Design | South Africa | AB-inbev Sa Pty Ltd | Midnight Drum | Giant Films |
| Craft Certificate | Film Crafts – Animation | South Africa | Betsoft | Dead Man’s Cove | BlackGinger Studio |
| Craft Certificate | Film Crafts – Animation | South Africa | Gangs of Ballet, Jack Parow | Black and White Music Video | Feral Child |
| Craft Certificate | Film Crafts – Special Visual Effects | South Africa | AVBOB | Family Tree | Luma Animation |
| Craft Certificate | Film Crafts – Editing | South Africa | SAB | Vuka 18+ | Post Modern |
| Craft Certificate | Film Crafts – Editing | South Africa | NMF/ PHILIPS | #shavetoremember | 0307 |
| Craft Certificate | Film Crafts – Editing | Saudi Arabia | Saudi Telecom Company | What Are We Allowing | J. Walter Thompson KSA |
| Craft Certificate | Film Crafts – Original Music & Sound Design | Israel | Samsung | No Crisis | Leo Burnett |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | AB-InBev SA PTY LTD | Midnight Drum | Giant Films |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | Okavango Diamond Company | The Light at the Start of Everything, written by Iain Thomas | TBWA\Hunt Lascaris Johannesburg |
| Craft Certificate | Film Crafts – Best Use of Licenced Music | South Africa | MTN | Sjava | Patriot Films |
| Craft Certificate | Film Crafts – Best Use of Licenced Music | South Africa | Over and Above Africa | The Guardian | Giant Films |
| Craft Certificate | Film Crafts – Best Use of Licenced Music | South Africa | Chicken Licken | Welcome to inner peace country | Joe Public / Plank Film Productions |
| Craft Certificate | Film Crafts – Performance | South Africa | Chicken Licken | The Legend of Big John | They Shoot Films & Joe Public |
| Craft Certificate | Film Crafts – Performance | South Africa | South African Breweries | Vuka | Egg Films/Joe Public United |
| INTEGRATED CAMPAIGN | |||||
| Campaign Gold | Integrated Campaign | South Africa | Coca-Cola | The Phonetic Can | FCB Joburg (Pty) Ltd |
| Campaign Gold | Integrated Campaign | South Africa | Philips & The Nelson Mandela Foundation | Shave to Remember | Ogilvy Johannesburg |
| Campaign Silver | Integrated Campaign | United Arab Emirates | Waste Management Coalition | The Toxic Flag | Impact BBDO |
| Campaign Silver | Integrated Campaign | South Africa | Showmax | The Girl from St Agnes | Showmax |
| Campaign Silver | Integrated Campaign | South Africa | The Little Green Beverage Company | Let’s Jive Together | Duke Advertising (Pty) Ltd |
| Campaign Bronze | Integrated Campaign | South Africa | Chicken Licken | The Legend of Big John | Joe Public |
| Campaign Bronze | Integrated Campaign | South Africa | Chicken Licken | Welcome to inner peace country | Joe Public United |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | Emirates NBD | Give in to Giving | Hanzo Films FZE |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | Standard Chartered Bank | The Art Gap | TBWA\RAAD |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | 28 Too Many | Zero Tolerance Ribbon | Impact BBDO |
| Campaign Bronze | Integrated Campaign | South Africa | Sanlam | Conversations with Yourself | King James Group |
| EFFECTIVE CREATIVITY | |||||
| Campaign Gold | Effective Creativity | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Ogilvy Johannesburg |
| Campaign Silver | Effective Creativity | South Africa | Chicken Licken | Sbu 2.0 | Joe Public |
| Campaign Silver | Effective Creativity | United Arab Emirates | Connect | Slow Trends | TBWA\RAAD |
| Campaign Bronze | Effective Creativity | South Africa | KFC | Make A Meal of It | Ogilvy Cape Town |
| Campaign Bronze | Effective Creativity | South Africa | AbInBev | Soccer Song for Change | Ogilvy Cape Town |
| Campaign Bronze | Effective Creativity | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | TBWA\RAAD |
| SERVICE DESIGN | |||||
| Campaign Silver | Service Design | South Africa | Exxaro | MyNexxt: Future-ready workforce at Exxaro | Accenture |
| Campaign Bronze | Service Design | South Africa | Nedbank | Scan to Pay | Nedbank |
| Campaign Bronze | Service Design | South Africa | KFC | KFC CRM-Mobile Rewards Programme | Yonder Media |
For more, go to www.loeries.com.
See also
- #Loeries2019 Friday winners: 161 Loeries awarded
- #Loeries2019 finalists: Final batch
- #Loeries2019 finalists: Second batch
- #Loeries2019 finalists: First batch
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