by MarkLives (@marklives) Loeries 2019 finalists are being announced all week long during Creative Week Durban, taking place 19–25 August 2019. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 23–24 August, at the ICC Durban.
This second batch contains: Branded Content Radio & Audio; Digital — Applications, Games & Interactive Tools; Digital — Display Advertising; Digital — Mobile Media; Digital — Social Media; Digital — Website or Microsite; Digital — Youtube — Campaign; Digital — Youtube — Single; Digital Crafts — Music & Sound Design; Digital Crafts — Use of Technology; Digital Crafts — User Experience Design; Digital Crafts — Writing; Effective Creativity; Internet & Mobile Audio Commercials; Live Activations; Live Events; OOH — Ambient; OOH — Direct Mail; OOH — Outdoor Media; OOH — Transit & Air; Radio Station Commercials; SA Non-English Radio Station Commercials; and Service Design.
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BRANDED CONTENT RADIO & AUDIO |
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Agency/entrant |
Title |
Brand |
Product |
| King James Group South Africa | The 200 Year Old | Sanlam | Sanlam |
| Black River FC | The smelly mogodu | OLX | OLX |
| Scanad Kenya | #ChukuaSelfie | Elton John Foundation | HIV Self Test Kit |
| King James Group South Africa | Conversations with Yourself | Sanlam | Sanlam |
| TBWA Reklam Hizmetleri AS | The Unreachables | Turkcell | Turkcell |
| Joe Public | Welcome to inner peace country – Peaceful Podcasts | Chicken Licken | Rock My Soul |
| Wunderman South Africa | Cadbury P.S. Mzansi Love Songs | Cadbury | P.S. |
| VML South Africa | Don’t Tell Me What To Do! | Edgars | Edgars clothing |
DIGITAL — APPLICATIONS, GAMES & INTERACTIVE TOOLS |
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| Digitas Liquorice | Take Away Take Over | Unilever | Knorr |
| MADE Agency | Cancer Dojo Application | Cancer Dojo | Cancer Dojo |
| Accenture | MTN Chat — Recharge without leaving your chats | MTN | MTN Chat |
DIGITAL — DISPLAY ADVERTISING |
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| Rapp | Waitrose Moon | Waitrose UAE | Brand |
| Ogilvy Johannesburg | The Proposal | Vodacom | Brand |
DIGITAL — MOBILE MEDIA |
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| Digitas Liquorice | Take Away Take Over | Unilever | Knorr |
| PlusNarrative | KidzAlive TalkTool App | Zoë-Life Innovative Solutions | The KidzAlive Talk Tool |
| Ogilvy Johannesburg | Remarkable Regifts | Mondelez | Cadbury Dairy Milk |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
DIGITAL — SOCIAL MEDIA |
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| TBWA\RAAD | Clàsico Dogs | SNIFF | Pet Adoption |
| TBWA\RAAD | Q5-0 | Infiniti | Q50 |
| TBWA\Hunt Lascaris Johannesburg | Tweet Machine | Standard Bank | Brand |
| TBWA\Hunt Lascaris Johannesburg | Wafa Wafa TV | MTN SA | Sponosrship |
| TBWA\Hunt Lascaris Johannesburg | Twitter Tug of War | Datsun South Africa | Go! |
| Joe Public Connect | Instamine | Anglo American | Corporate |
| Joe Public Connect | #12OfficialVaginas | GynaGuard | GynaGuard |
| GTB | The Independant State of Nandi | Ford | Ford Fiesta |
| GTB | Go Make Waves | Ford | Ford Figo |
| Havas Worldwide ME | Reasons to Celebrate | Reckitt Benckiser | Durex Condoms |
| King James Group South Africa | The 200 Year Old | Sanlam | Sanlam |
| TBWA\Hunt Lascaris Durban | Sip of the Nation Drinking Game | TOPS at SPAR | Corporate |
| TBWA\Hunt Lascaris Durban | The Data Lite Ad | TOPS at SPAR | Corporate |
| Publicis | #MercedesBenzChallenge | Mercedes-Benz | A-Class |
| Ogilvy Johannesburg | The Proposal | Vodacom | Brand |
| DARLING FILMS | Facebook — Taxi | Nelson Mandela Foundation | Event |
| M&C Saatchi Abel | Hepi Fridomu Deyi | Nando’s | Nando’s |
| Ogilvy Cape Town | #MakeaMealofIt | KFC | KFC |
| Havas Johannesburg | Own your situation | RB | Durex |
| Ogilvy Johannesburg | 1120under5 | KFC | Add Hope |
| Ogilvy Johannesburg | Smash the Label | ABInBev — Castle Lager | Castle Lager |
| BRANDTRUTH//DGTL | FNB Switch with a Selfie — Social Media Campaign | First National Bank (FNB) | FNB Retail |
| King James Group South Africa | Super Cards Super Stories | Pick n Pay | Proteas Super Cards |
| Showmax | The Night’s Watch | Showmax | Game of Thrones |
| M&C Saatchi Abel | Zeitz MOCAA Insta Map: Using Social Media as Art Guide | Zeitz MOCAA (Museum of Contemporary Art Africa) | Zeitz MOCAA Digital Map |
| Publicis | #BornBold | Mercedes-Benz | C 63 S |
| TBWA Reklam Hizmetleri AS | Hailstorm in Istanbul | IKEA | IKEA carpets |
| Ogilvy Cape Town | Oh Schweppes! | Schweppes — Coca-Cola | Schweppes Soda and Tonic |
| VML South Africa | Don’t Tell Me What To Do! | Edgars | Edgars Clothing |
| Ogilvy Johannesburg | #ShaveToRemember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| Impact BBDO | Zero Tolerance Ribbon | 28 Too Many | FGM |
| K’s Galleries | Eva Stories | K’s Galleries | K’s Galleries |
DIGITAL — WEBSITE OR MICROSITE |
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| TBWA\Hunt Lascaris Johannesburg | Goodbye Malaria Website | Goodbye Malaria | Goodbye Malaria Website |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
| Joe Public Connect | Moments in Morocco | Expedia | Morocco Tourism |
| Joe Public United | The Legend of Big John | Chicken Licken® | Big John™ |
| PlusNarrative | Y’elloWeb — a human-centered design system & digital framework | MTN | Y’elloWeb |
| King James Group South Africa | Sanlam 100 Years | Sanlam | Sanlam |
| Hellocomputer | L’Atelier Platform | Absa — L’Atelier | L’Atelier Art competition |
| King James Group South Africa | Conversations with Yourself | Sanlam | Sanlam |
| Ogilvy Johannesburg | Remarkable Regifts | Mondelez | Cadbury Dairy Milk |
| Ogilvy Johannesburg | The Human Search Bar | Investec | Brand |
| Grid Worldwide | Saint | Saint | Saint Restaurant |
DIGITAL — YOUTUBE — CAMPAIGN |
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| TBWA\Hunt Lascaris Johannesburg | Naught to NIM in 6 seconds | Nissan South Africa | Nissan Intelligent Mobility |
| The human.kind Group & FoxP2 | Hippo.co.za YouTube Digital Launch Campaign | Hippo.co.za | Hippo Comparative Services |
DIGITAL — YOUTUBE — SINGLE |
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| Ogilvy Cape Town | Labour | Mondelez | Clorets |
DIGITAL CRAFTS — MUSIC & SOUND DESIGN |
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| Gorilla | Level Up | Unilever | Axe |
| VML South Africa | Don’t Tell Me What To Do! | Edgars | Clothing |
DIGITAL CRAFTS — USE OF TECHNOLOGY |
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| Digitas Liquorice | Take Away Take Over | Unilever | Knorr |
| TBWA\Hunt Lascaris Johannesburg | Tweet Machine | Standard Bank | Brand |
| Digitas Liquorice | I See A New Perspective | Distell | Scottish Leader |
| Digitas Liquorice | Goodness Calendar | Unilever | Knorr |
| TBWA\Hunt Lascaris Johannesburg | Twitter Tug of War | Datsun South Africa | Go! |
| Accenture | MTN Chat — Recharge without leaving your chats | MTN | MTN Chat |
| TBWA Reklam Hizmetleri AS | The Musical Font | Turkcell | fizy |
| BRANDTRUTH//DGTL | FNB Switch with a Selfie — Snapchat Lens | First National Bank (FNB) | FNB Retail |
| King James Group South Africa | Super Cards Super Stories | Pick n Pay | Super Cards |
| FCB Joburg | Human Quantum Computer | Absa | Recruitment |
| TBWA\Hunt Lascaris Johannesburg | Virtual Street Art Gallery | Nissan South Africa | New Micra |
| VML South Africa | Advisor Dashboard | Old Mutual | Servicing |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
DIGITAL CRAFTS — USER EXPERIENCE DESIGN |
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| TBWA\Hunt Lascaris Johannesburg | Goodbye Malaria Website | Goodbye Malaria | Goodbye Malaria Website |
| PlusNarrative | Y’elloWeb — a human-centered design system & digital framework | MTN | Y’elloWeb |
| Hellocomputer | L’Atelier Platform | Absa — L’Atelier | L’Atelier Art competition |
| King James Group South Africa | Conversations with Yourself | Sanlam | Sanlam |
| Accenture | MTN Chat — Recharge without leaving your chat | MTN | MTN Chat |
| King James Group South Africa | Super Cards Super Stories | Pick n Pay | Super Cards |
| VML South Africa | Advisor Dashboard | Old Mutual | Servicing |
DIGITAL CRAFTS — WRITING |
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| King James Group South Africa | Conversations with Yourself | Sanlam | Sanlam |
| Ogilvy Johannesburg | Remarkable Regifts | Mondelez | Cadbury Dairy Milk |
| Ogilvy Johannesburg | The Human Search Bar | Investec | Brand |
EFFECTIVE CREATIVITY |
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| TBWA\RAAD | Highway Gallery | Louvre Abu Dhabi | Louvre Abu Dhabi Museum |
| Impact BBDO | Lucky Face | Lebanese Lotto | Lotto |
| Impact BBDO | The Bridal Uniform | UN Women | Anti-child-marriages |
| Grey Advertising Africa | Dog Fight | NSPCA | Special Investigations Unit |
| TBWA\RAAD | Slow Trends | Connect | Connect Boundless |
| Ogilvy Cape Town | Soccer Song for Change | AbInBev | Carling Black Label |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| Joe Public | Sbu 2.0 | Chicken Licken | Hot Wings |
| Ogilvy Cape Town | Make A Meal of It | KFC | KFC |
INTERNET & MOBILE AUDIO COMMERCIALS |
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| TBWA\Hunt Lascaris Johannesburg | Night Weeping | City Lodge Hotel Group | Town Lodge |
| TBWA\Hunt Lascaris Johannesburg | Pleasure Cave | City Lodge Hotel Group | Town Lodge |
| TBWA\Hunt Lascaris Johannesburg | Lumpy Futon | City Lodge Hotel Group | Town Lodge |
| Black River FC | The money it’s wet | OLX | OLX |
LIVE ACTIVATIONS |
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| J. Walter Thompson KSA | The Big Shutdown | Saudi Telecom Company | Self Service Digital Tools |
| Traffic Digital | The Class of No Tomorrow | UNICEF | Public Service |
| Ogilvy Johannesburg | Mandela Centenary | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
LIVE EVENTS |
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| TBWA\RAAD | The Art Gap | Standard Chartered Bank | Institutional |
| King James Group South Africa | Mowgli 3D Cinema | Netflix | Mowgli — Legend of the jungle |
| Glen 21 and Castle Lite Brand Team | Castle Lite Hip Hop HerStory | ABinBev | Castle Lite |
OOH — AMBIENT |
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| TBWA\RAAD | OMO Tag | Unilever Lebanon | OMO |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
| Duke | Love Your Heart | The Heart & Stroke Foundation South Africa | Heart Attacks |
| Horizon FCB Dubai | Junkyard Dishware Collection | Clorox | Clorox Bleach |
| Ogilvy Cape Town | #NoExcuse Body Count | AbInBev | Carling Black Label |
| Grid Worldwide | The Jacob | Vote for a better SA | Elections 2019 campaign |
| Grid Worldwide | The Helen | Vote for a better SA | Elections 2019 campaign |
| Grid Worldwide | The Andile | Vote for a better SA | Elections 2019 campaign |
| Ogilvy Johannesburg | #ShaveToRemember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
OOH — DIRECT MAIL |
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| Digitas Liquorice | Unclean Catalogue | Unilever | Cleanipedia |
| FCB Joburg | The Phonetic Can | Coca-Cola | Coca-Cola |
| VML South Africa | Cancer Mandalas | Cancer Dojo | Cancer Dojo |
OOH — OUTDOOR MEDIA |
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| FCB Joburg | Corolla Beaded Billboard | Toyota South Africa | Corolla |
| King James Group South Africa | Shadow | Comic Strip Trailers | Netflix | Netflix Series | Shadow |
| M&C Saatchi Abel | iGwinya Nando’s | Nando’s | Churros Dessert |
| M&C Saatchi Abel | Nando’s Koeksisters | Nando’s | Churros Dessert |
| Havas Johannesburg | Educatin is in Grate Shape | Right 2 Read | Education |
| King James Group South Africa | Luke Cage | Netflix | Netflix | Netflix Series | Luke Cage |
| FCB Joburg | The Phonetic Can | Coca-Cola | Coca-Cola |
| The Odd Number | Teargas | Brand South Africa | Voter Registration |
| VML South Africa | The LIVE Tactical Billboards | Nando’s | Delivery App |
| VML South Africa | The LIVE Tactical Billboards | Nando’s | Delivery App |
| VML South Africa | The LIVE Tactical Billboard | Nando’s | Delivery App |
| VML South Africa | The LIVE Tactical Billboards | Nando’s | Delivery App |
| Ogilvy Johannesburg | #ShaveToRemember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
OOH — TRANSIT & AIR |
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| Impact BBDO | Truck Art Childfinder | Berger Paints | Berger Paints |
RADIO STATION COMMERCIALS |
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| TBWA\Hunt Lascaris Johannesburg | The Bat | City Lodge Hotel Group | Comic Con Deal |
| Joe Public Connect | Alex Tigers | Jet | Jet Sleepwear |
| FoxP2 | Rami | Ster-Kinekor | Ster-Kinekor Theatres |
| FoxP2 | Sly | Ster-Kinekor | Ster-Kinekor Theatres |
| FoxP2 | Viola | Ster-Kinekor | Ster-Kinekor Theatres |
| FoxP2 | Samuel | Ster-Kinekor | Ster-Kinekor Theatres |
| Ogilvy Johannesburg | Revenge of the Cockroach | Tiger Brands | Doom |
| Joe Public Connect | WE Party | Jet | Jet Sleepwear |
| J. Walter Thompson KSA | Positions | Saudi Telecom Company | Tuby |
| J. Walter Thompson KSA | Blue Whale | Saudi Telecom Company | Tuby |
| J. Walter Thompson KSA | Chemical Experiment | Saudi Telecom Company | Tuby |
| Grey Advertising Africa | Vodka | Duracell | Duracell |
| BBDO Kenya | Don’t let your last meal steal your spotlight | Mars Wrigley Confectionary | Orbit |
| Havas Johannesburg | Trump Cheats | Hasbro | Monopoly Cheaters Edition |
| Ogilvy Johannesburg | Revenge of the Fishmoth | Tiger Brands | Doom |
| Ogilvy Johannesburg | Revenge of the Mosquito | Tiger Brands | Doom |
| FCB Joburg | Land Cruiser Prado “Boys Night” | Toyota South Africa | Land Cruiser Prado |
| FCB Joburg | Land Cruiser Prado “Couples Night” | Toyota South Africa | Land Cruiser Prado |
| FCB Joburg | Land Cruiser Prado “Friday Night” | Toyota South Africa | Land Cruiser Prado |
| M&C Saatchi Abel | The Teacher | HeyLu | Voice Artist Library |
| M&C Saatchi Abel | Chocolate Joe | HeyLu | Voice Artist Library |
| M&C Saatchi Abel | Nyaope Boy | HeyLu | Voice Artist Library |
| M&C Saatchi Abel | Fok n Knife | Nando’s | The People’s Manifeasto Meal |
| FCB Africa | Pregnancy Scare | Cell C | Cell C |
| FCB Africa | Threesome | Cell C | Cell C |
| Joe Public | Office Party | South African Breweries | Castle Free |
| Joe Public | Opening Act | Chicken Licken | Slyders |
| Joe Public | Men in Black | Chicken Licken | Chicken Licken |
| M&C Saatchi Abel | Drumstick | Nando’s | Nando’s |
| M&C Saatchi Abel | Customer Care | Nando’s | Nando’s |
| M&C Saatchi Abel | Gogo | Nando’s | Nando’s |
| The Odd Number | I hid | BBC South Africa | The Secret Life of 4 Year Olds |
| The Odd Number | I Drew | BBC South Africa | The Secret Life of 4 Year Olds |
| FCB Joburg | The Phonetic Can Dumisani Radio Spot | Coca-Cola | Coca-Cola |
| Ogilvy Cape Town | Job Interview | KFC | Crunchmaster |
| Joe Public | The Drive Home | South African Breweries | Castle Free |
| Joe Public | Director Bongz | Chicken Licken | Slyders |
| Joe Public | Powerful words | Chicken Licken | Slyders |
| Joe Public | Slam Dunk | Chicken Licken | Chicken Licken |
| Joe Public | Princess Okechukwu | Chicken Licken | Chicken Licken |
SA NON-ENGLISH RADIO STATION COMMERCIALS |
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| TBWA\Hunt Lascaris Johannesburg | Makoti | City Lodge Hotel Group | Town Lodge |
| TBWA\Hunt Lascaris Johannesburg | Umsebenzi | City Lodge Hotel Group | Town Lodge |
| TBWA\Hunt Lascaris Johannesburg | Nsizwa | City Lodge Hotel Group | Town Lodge |
| Joe Public Connect | Life of a Secret Sock | Jet | Jet Basics |
| Joe Public Connect | Life of a Handkerchief | Jet | Jet Basics |
| Joe Public Connect | Life of a Bra | Jet | Jet Basics |
| J Walter Thompson JHB | Smirnoff Flavours Slay Queen — Faki-Dash | DIAGEO | Smirnoff |
| J Walter Thompson JHB | Smirnoff Flavours Bra Fancy — Faki-Dash | DIAGEO | Smirnoff |
| Wunderman South Africa | Z’khipha More Goals | Telkom | Freeme |
| TBWA\Hunt Lascaris Johannesburg | The Following | Nissan South Africa | Nissan Patrol Intelligent Cruise Control |
| TBWA\Hunt Lascaris Durban | S’cabha | TOPS at SPAR | Corporate |
| TBWA\Hunt Lascaris Johannesburg | Imfene yase busuku | MTN South Africa | MTN Xtra Time |
| TBWA\Hunt Lascaris Johannesburg | Waar is my kop | MTN South Africa | MTN Xtra Time |
| Joe Public | Doctor | Nedbank | Unlocked.me |
| Joe Public | Professor | Nedbank | Unlocked.me |
| FCB Joburg | The Phonetic Can Mavhungu Radio Spot | Coca-Cola | Coca-Cola |
| FCB Joburg | The Phonetic Can Phone Call Radio Spot | Coca-Cola | Coca-Cola |
| FCB Joburg | The Phonetic Can Katlego Radio Spot | Coca-Cola | Coca-Cola |
| FCB Joburg | The Phonetic Can Didian Radio Spot | Coca-Cola | Coca-Cola |
| The Odd Number | Kasi | BBC South Africa | BBC Earth |
| The Odd Number | Endlini | BBC South Africa | BBC Earth |
| The Odd Number | Seana Marena | Salvation Army | Blanket Drive |
| Joe Public Shift | Private Dancer | Boerenmeisjie | Boerenmeisjie Underwear |
| Joe Public Shift | Animal Instincts | Boerenmeisjie | Boerenmeisjie Underwear |
| Joe Public Shift | Role Play | Boerenmeisjie | Boerenmeisjie Underwear |
SERVICE DESIGN |
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| Digitas Liquorice | Goodness Calendar | Unilever | Knorr |
| Yonder Media | KFC CRM-Mobile Rewards Programme | KFC | Chicken |
| Accenture | MyNexxt: Future-ready workforce at Exxaro | Exxaro | Talent Development Platform |
| Nedbank | Scan to Pay | Nedbank | Scan to Pay |
For more, go to www.loeries.com.
See also
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