by MarkLives (@marklives) Loeries 2019 finalists are being announced all week long during Creative Week Durban, taking place 19–25 August 2019. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 23–24 August, at the ICC Durban.
This first batch contains: Design – Architecture; Design – Fabric Design; Design – General Product Design; Design – Interior Design & Temporary Structures; Graphic Design – Package Design; Integrated Campaign; PR & Media Communication Campaign; Print – Indoor Posters; Print – Print Advertising; Print Crafts – Art Direction; Print Crafts – Illustration; Print Crafts – Photography; Print Crafts – Typography; Print Crafts – Writing; Shared Value; and Tactical Use of Print.
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| DESIGN – ARCHITECTURE | |||
|---|---|---|---|
| Agency/entrant | Title | Brand | Product |
| dhk Architects | Battery Park | V&A Waterfront | Park and piazza |
| Tsai Design Studio | Zip Zap Circus School | Zip Zap Circus School | Zip Zap Academy |
| dhk Architects | Norval Foundation | Norval Foundation | Art Museum |
| Slee & Co. Architects | Hunting Lodge | Hunting Lodge | Hunting Lodge |
| David Krynauw | Kleine Rijke | Kleine Rijke | Events Venue |
| DESIGN – FABRIC DESIGN | |||
| Agency/entrant | Title | Brand | Product |
| Lulasclan | Mantsho Tribe | Mantsho by Palesa Mokubung | Mantsho Tribe Textile Design |
| Lulasclan | Azania Textile Design | Lulasclan | Textile Design |
| Lulasclan | Geometric Balance Textile Design | Lulasclan | Textile Design |
| Havas Johannesburg | Take This Thread | Take This Thread | Take This Thread |
| King James Group | Fabric | Siemens | Siemens |
| Grid Worldwide | Which way to satisfaction? | Saint | Saint Restaurant |
| Sunshinegun | Iya-Shisa le-Griller’s Uniform | Nando’s | Griller’s Challenge Uniforms |
| VML South Africa | The Sho Madjozi Collection | Edgars | Edgars Clothing |
| DESIGN – GENERAL PRODUCT DESIGN | |||
| Agency/entrant | Title | Brand | Product |
| Bonisa Collection | Bonisa Collection | Bonisa Collection | Light Fitting |
| Bonisa Collection | Bonisa Collection | Bonisa Collection | Light Fitting |
| Bonisa Collection | Bonisa Collection | Bonisa Collection | Light Fitting |
| Bonisa Collection | Bonisa Collection | Bonisa Collection | Light Fitting |
| Bonisa Collection | Bonisa Collection | Bonisa Collection | Light Fitting |
| Triple D Design | One layer at a time. | Sk8shades | Protea Floor Lamp |
| Modern Gesture | Woven Necklace Lampshade | Modern Gesture | Woven Necklace Lampshade |
| Ashlee Lloyd Design Studio | Handmade Hand-Crocheted: The Amoeba Chandelier | Ashlee Lloyd – Design Studio | The Amoeba Chandelier |
| DESIGN – INTERIOR DESIGN & TEMPORARY STRUCTURES | |||
| Agency/entrant | Title | Brand | Product |
| Trace | Johannesburg Holocaust and Genocide Centre, permanent exhibition | Trace | Johannesburg Holocaust and Genocide Centre |
| Woolworths VM | From Waste To Wow | Woolworths | Christmas window |
| Paragon Group | 1 Discovery Place Interiors | Interior Architecture | 1 Discovery Place |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
| GRAPHIC DESIGN – PACKAGE DESIGN | |||
| Agency/entrant | Title | Brand | Product |
| Bittersuite | Day births Night | Vergenoegd Löw: The Wine Estate | Limited Edition Packs |
| Capacity Relations | Pocket Scotch Package Design | Diageo-Johnnie Walker | Pocket Scotch |
| Grey Advertising Africa | A Better Bunny Chow | The Bowery | Bunny Chows |
| Sunshinegun | Fabric of the Nation | Castle Lager – ABInBev | Castle Lager 500ml cans |
| FCB Joburg | The Phonetic Can | Coca-Cola | Coca-Cola |
| INTEGRATED CAMPAIGN | |||
| Agency/entrant | Title | Brand | Product |
| King James Group | Conversations with Yourself | Sanlam | Sanlam |
| J. Walter Thompson Cairo | Time to get in touch, for real. | DHL | DHL express |
| TBWA\Hunt Lascaris Johannesburg | MaFeyvaZonke | MTN South Africa | MTN 8 |
| J. Walter Thompson Cairo | What Matter is Inside | Shell Rimula | Heavy Duty Engine Oil |
| Impact BBDO | Zero Tolerance Ribbon | 28 Too Many | FGM |
| Duke Advertising | Let’s Jive Together | The Little Green Beverage Company | Jive |
| TBWA\RAAD | The Art Gap | Standard Chartered Bank | Institutional |
| FoxP2 Advertising | Mullets | IndieFin | IndieFin Insurance |
| Discovery | She was born to run | Discovery | Brand ambassador programme |
| King James Group | The 200 Year Old | Sanlam | Sanlam |
| King James Group | Sanlam 100 Years | Sanlam | Sanlam |
| Haas Advertising, SUNSHINE Agency | Again & Again – Inspiration and Excellence in Perpetuity | Sanlam Private Wealth | Sanlam Private Wealth |
| Collective ID | It Runs Deep | Dickies | 847 |
| King James Group | Fabric | Siemens | Siemens |
| Leo Burnett | Gaza Border Beer | Alexander | Beer |
| Hanzo Films FZE | Give in to Giving | Emirates NBD | Volunteer Programme |
| Ogilvy Cape Town | Make A Meal of It | KFC | KFC |
| Joe Public United | Welcome to inner peace country | Chicken Licken | Rock My Soul |
| Ogilvy Johannesburg | Remarkable Regifts | Mondelez | Cadbury Dairy Milk |
| Showmax | The Girl from St Agnes | Showmax | The Girl from St Agnes |
| Joe Public | The Legend of Big John | Chicken Licken | Big John Top Deluxe Meal |
| Joe Public | There Will be No Monuments Here | Assupol | Assupol |
| Ogilvy Johannesburg | Shave to Remember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| Ogilvy Johannesburg | Smash the Label | ABInBev – Castle Lager | Castle Lager |
| FCB Joburg | ChatBanking | Absa | ChatBanking on WhatsApp |
| FCB Joburg | The Phonetic Can | Coca-Cola | Coca-Cola |
| Grid Worldwide | Vote for a better SA | Vote for a better SA | Elections 2019 campaign |
| Six Fingaz Media & 34° | Xse Integrated Campaign | Electoral Commission of South Africa | Elections |
| VML South Africa | Don’t Tell Me What To Do! | Edgars | Edgars Fashion |
| Impact BBDO | The Blank Edition | Al-Nahar | Newspaper |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
| PR & MEDIA COMMUNICATION CAMPAIGN | |||
| Agency/entrant | Title | Brand | Product |
| TBWA\RAAD | OMO Tag | Unilever Lebanon | OMO |
| TBWA\RAAD | Clàsico Dogs | SNIFF | Pet Adoption |
| TBWA\RAAD | Q5-0 | Infiniti | Q50 |
| J. Walter Thompson Cairo | Time to get in touch, for real. | DHL | DHL express |
| TBWA\RAAD | The Art Gap | Standard Chartered Bank | Institutional |
| Eclipse Public Relations & King James | MAN IN A VAN | NETFLIX | NETFLIX |
| DNA Brand Architects | iLobola Nge Bhubesi | AB inBev | Lion Lager |
| King James Group | The 200 Year Old | Sanlam | Sanlam |
| Impact BBDO | Stop Dowrymongering | UN Women | UN Women |
| The Jupiter Drawing Room, Cape Town | The Art of Fire | Burger King South Africa | Big King |
| Leo Burnett | Gaza Border Beer | Alexander | Beer |
| Ogilvy Cape Town | Make A Meal of It | KFC | KFC |
| Ogilvy Cape Town | #OhSchweppes | Schweppes – Coca-Cola | Schweppes Soda and Tonic |
| Bonfire Media | #VWDriveDry | Volkswagen and Drive Dry | Drive Dry |
| FCB Joburg | The Phonetic Can | Coca-Cola | Coca-Cola |
| TBWA REKLAM HIZMETLERI A.S. | Hailstorm in Istanbul | IKEA | IKEA carpets |
| Ogilvy Johannesburg | Mandela Day – Shave To Remember | Philips & The Nelson Mandela Foundation | Philips Hair Clippers |
| Impact BBDO | The Blank Edition | Al-Nahar | Newspaper |
| Impact BBDO | The Toxic Flag | Waste Management Coalition | Toxic Flag |
| PRINT – INDOOR POSTERS | |||
| Agency/entrant | Title | Brand | Product |
| FoxP2 Advertising | Recipe | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Crown | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Nuke | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Ring | BBL Security Products | BBL Locks |
| Abnormal | Kitchens | Craft Homes | The Ridge |
| Abnormal | Playrooms | Craft Homes | The Ridge |
| Abnormal | Cupboards | Craft Homes | The Ridge |
| TBWA REKLAM HIZMETLERI A.S. | T-Shirt | LAND ROVER | Apparel |
| TBWA REKLAM HIZMETLERI A.S. | Shirt | LAND ROVER | Apparel |
| TBWA REKLAM HIZMETLERI A.S. | Polo Shirt | LAND ROVER | Apparel |
| Promise | Boetie / Bhuti | Ab InBev | Castle Lager |
| Promise | I.T. Guy / It-Girl | Ab InBev | Castle Lager |
| Promise | Protestor / Professor | Ab InBev | Castle Lager |
| Joe Public | Liberty | Assupol | Assupol |
| Joe Public | How far will you go? | Chicken Licken | Hot wings |
| Joe Public | Thinker | Assupol | Assupol |
| Joe Public | Hero’s | Assupol | Assupol |
| Joe Public | Husband | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Uncle | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Father | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| PRINT – PRINT ADVERTISING | |||
| Agency/entrant | Title | Brand | Product |
| TBWA\RAAD | Big Families | Connect | Connect |
| TBWA\RAAD | Big Families | Connect | Connect |
| TBWA\RAAD | Front & Back | Nissan | Nissan Intelligent Mobility |
| TBWA\RAAD | Front & Back | Nissan | Nissan Intelligent Mobility |
| TBWA\RAAD | Front & Back | Nissan | Nissan Intelligent Mobility |
| TBWA\RAAD | Front & Back | Nissan | Nissan Intelligent Mobility |
| TBWA\Hunt Lascaris Johannesburg | Boy’s Weekend | City Lodge Hotel Group | Team Scheme |
| TBWA\Hunt Lascaris Johannesburg | Girl’s Weekend | City Lodge Hotel Group | Team Scheme |
| TBWA\Hunt Lascaris Johannesburg | ComicCon Weekend | City Lodge Hotel Group | Team Scheme |
| FoxP2 Advertising | Snow | National Geographic | National Geographic Kids |
| FoxP2 Advertising | Echo | National Geographic | National Geographic Kids |
| FoxP2 Advertising | Puddle | National Geographic | National Geographic Kids |
| FoxP2 Advertising | Moss | National Geographic | National Geographic Kids |
| FoxP2 Advertising | Skunk | National Geographic | National Geographic Kids |
| DDB | Mars | Commission for Gender Equality | Gender Equality |
| J. Walter Thompson KSA | Likes Fuel Hate | Saudi Telecom Company | Cyberbullying Awareness Campaign |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| TBWA\RAAD | Front & Back | Nissan | Nissan Intelligent Mobility |
| Ogilvy Africa | Coke & Coffee | The Coca-Cola Company | Coke & Coffee |
| Promise | Soccer | AfriSam | All Purpose Cement |
| Ogilvy Cape Town | Toothpaste & Orange Juice | Volkswagen South Africa | Volkswagen Crafter Van – Automatic Emergency Braking |
| Ogilvy Cape Town | Meat & Vegan | Volkswagen South Africa | Volkswagen Crafter Van – Automatic Emergency Braking |
| Ogilvy Cape Town | Socks & Sandals | Volkswagen South Africa | Volkswagen Crafter Van – Automatic Emergency Braking |
| Promise | Bee Key Cake | DStv | KykNet |
| Promise | Buy a lacquer | DStv | KykNet |
| Promise | Eight miss | DStv | KykNet |
| MullenLowe MENA | MENA Colours – UAE | Dulux | Dulux |
| MullenLowe MENA | MENA Colours – Oman | Dulux | Dulux |
| MullenLowe MENA | Pakistani truck | INFINITI | INFINITI QX50 |
| Joe Public | Bedroom | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Drum stick | Chicken Licken | Rock My Soul 3 |
| DDB | Robots | Commission for Gender Equality | Gender Equality |
| DDB | 3D Food | Commission for Gender Equality | Gender Equality |
| DDB | Nanobots | Commission for Gender Equality | Gender Equality |
| King James Group Cape Town | Sanlam 100 Years – Grandchildren | Sanlam | Sanlam |
| King James Group Cape Town | Sanlam 100 Years – Robot | Sanlam | Sanlam |
| King James Group Cape Town | Sanlam 100 Years – Lightbulb | Sanlam | Sanlam |
| Joe Public | Wing | Chicken Licken | Rock My Soul 3 |
| Impact BBDO | The Blank Edition | Al-Nahar | Newspaper |
| Joe Public | Shower | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Kitchen | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| PRINT CRAFTS – ART DIRECTION | |||
| Agency/entrant | Title | Brand | Product |
| TBWA\RAAD | The Book of Art Gap | Standard Chartered Bank | Institutional |
| J. Walter Thompson KSA | Likes Fuel Hate | Saudi Telecom Company | Cyberbullying Awareness Campaign |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| MullenLowe MENA | MENA Colours – UAE | Dulux | Dulux |
| MullenLowe MENA | MENA Colours – Oman | Dulux | Dulux |
| MullenLowe MENA | Pakistani truck | INFINITI | INFINITI QX50 |
| DDB | Mars | Commission for Gender Equality | Gender Equality |
| DDB | Robots | Commission for Gender Equality | Gender Equality |
| DDB | 3D Food | Commission for Gender Equality | Gender Equality |
| DDB | Nanobots | Commission for Gender Equality | Gender Equality |
| Joe Public | Thinker | Assupol | Assupol |
| Joe Public | Liberty | Assupol | Assupol |
| Joe Public | Hero’s | Assupol | Assupol |
| Joe Public | How far will you go? | Chicken Licken | Hot wings |
| Joe Public | Bedroom | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Kitchen | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Shower | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| PRINT CRAFTS – ILLUSTRATION | |||
| Agency/entrant | Title | Brand | Product |
| FoxP2 Advertising | Recipe | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Crown | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Nuke | BBL Security Products | BBL Locks |
| FoxP2 Advertising | Ring | BBL Security Products | BBL Locks |
| Advantage Y&R | Texting Death | MTC | CSR |
| Isobar Kenya | Penscapes Sea | Enova Industries | Enova Pens |
| Isobar Kenya | Penscapes Dunes | Enova Industries | Enova Pens |
| Isobar Kenya | Penscapes Grass | Enova Industries | Enova Pens |
| Isobar Kenya | Penscapes Sky | Enova Industries | Enova Pens |
| Sunshine | Again & Again | Sanlam Private Wealth | Sanlam Private Wealth |
| Scanad kenya | Elephant | KFS | Enforcement and Compliance Division (ENCOM) |
| Scanad kenya | Cheetah | KFS | Enforcement and Compliance Division (ENCOM) |
| MullenLowe MENA | Pakistani truck | INFINITI | INFINITI QX50 |
| Scanad kenya | Gazelle | KFS | Enforcement and Compliance Division (ENCOM) |
| Joe Public | How far will you go? | Chicken Licken | Hot wings |
| PRINT CRAFTS – PHOTOGRAPHY | |||
| Agency/entrant | Title | Brand | Product |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| McCann1886 | Don’t let them in | Cell C | Corporate Social Responsibility |
| Joe Public | Thinker | Assupol | Assupol |
| Joe Public | Liberty | Assupol | Assupol |
| Joe Public | Hero’s | Assupol | Assupol |
| Joe Public | Bedroom | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Kitchen | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Shower | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| PRINT CRAFTS – TYPOGRAPHY | |||
| Agency/entrant | Title | Brand | Product |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Joe Public | Husband | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Uncle | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| Joe Public | Father | People Opposing Women Abuse (POWA) | People Opposing Women Abuse (POWA) |
| PRINT CRAFTS – WRITING | |||
| Agency/entrant | Title | Brand | Product |
| Horizon FCB Dubai | Stop Straw Lines | Marie Claire Arabia | Marie Claire Arabia |
| Promise | Bee Key Cake | DStv | KykNet |
| Promise | Buy a lacquer | DStv | KykNet |
| Promise | Eight miss | DStv | KykNet |
| Joe Public | Thinker | Assupol | Assupol |
| Joe Public | Liberty | Assupol | Assupol |
| Joe Public | Hero’s | Assupol | Assupol |
| FCB Joburg | Since Since | Unilever | Sunlight Laundry Bar |
| SHARED VALUE | |||
| Agency/entrant | Title | Brand | Product |
| CWDi | 67 Logos Designathon | CWDi | NA |
| MultiChoice Africa | The MultiChoice Talent Factory – Igniting Africa’s Creative Industries | The MultiChoice Talent Factory | N/A |
| Regency Foundation Networx | Empowering people to empower themselves | Old Mutual Alternative Investments | NA |
| Hoorah Digital Consultancy | FOR NATURE. FOR YOU. | WWF | NA |
| M-KOPA | Upgrade your life with M-KOPA | M-KOPA | N/A |
| Squad Digital | 52 Week Challenge | SAFARICOM | M-Shwari |
| TACTICAL USE OF PRINT | |||
| Agency/entrant | Title | Brand | Product |
| FCB Durban | Afrikaans | Independent Media | Isolezwe |
| Abnormal | See more | Kameraz | Wide Lenses |
| M&C Saatchi Abel | Rain Rain Go Away | Lexus | Rain-sensing windshield wipers |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
| Impact BBDO | Twix Faceoff | Twix | Twix Chocolates |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
| Impact BBDO | Mutilated Words | 28 Too Many | FGM Posters |
For more, go to www.loeries.com.
See also
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