by MarkLives (@marklives) Loeries 2019 has announced its first set of winning entries on Friday evening, 23 August 2019, at the ICC Durban. On Friday night 161 Loeries were awarded, including 2 Grands Prix, 20 Golds, 42 Silvers, 69 Bronzes, six Craft Golds and 22 Craft Certificates.
- #Loeries2019 Saturday winners: 3 Grands Prix awarded
- #Loeries2019 finalists: Final batch
- #Loeries2019 finalists: Second batch
- #Loeries2019 finalists: First batch
The Marketing Leadership & Innovation Award was presented to Andrea Quaye, Anheuser-Busch InBev VP marketing. Simphiwe Mnguni, graphic designer at Sunshinegun, and Gregory Leigh Booysen, art director at King James Group, received the Brand South Africa Young Creatives Award, which recognises the creative performance of individuals aged 27 or younger.
In the Student category, six Gold and one Craft Gold Loeries were awarded, with students from North-West University winning two Golds, Vega two Golds, AAA School of Advertising one Gold, Stellenbosch Academy of Design and Photography one Gold, and the Open Window one Craft Gold.
Grand Prix Loeries, the award given for the best work across the show, were awarded to:
- In the Design category, the architecture project ‘KleineRijke’ by DavidKrynauw, South Africa
- In Typography Design, Theatre Hours’ ‘Acting Identity’by TBWA\Istanbul.
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Award |
Category |
Country |
Brand |
Title |
Entry company |
DESIGN | |||||
Grand Prix | Design – Architecture | South Africa | Kleine Rijke | Kleine Rijke | David Krynauw (Pty) Ltd |
Grand Prix | Design Crafts – Typography | Turkey | Theatre Hours | Acting Identity | TBWA REKLAM HIZMETLERI A.S. |
Campaign Gold | Brand Identity & Collateral Design – Identity Programmes | Turkey | Theatre Hours | Acting Identity | TBWA REKLAM HIZMETLERI A.S. |
Campaign Gold | Brand Identity & Collateral Design – Identity Programmes | South Africa | Saint | Saint | Grid Worldwide |
Campaign Gold | Graphic Design – Posters & Environmental Graphics | United Arab Emirates | 28 Too Many | Mutilated Words: Inhuman – human, Despair – Joy, Pain – Dream, Shame – Defiance | Impact BBDO |
Gold | Design – Fabric Design | South Africa | Siemens | Fabric | King James Group |
Campaign Silver | Design – General Product Design | South Africa | Bonisa Collection | Bonisa Collection | Bonisa Collection |
Campaign Silver | Design Mixed-Media Campaign | South Africa | Kaizer Chiefs Football Club | Hail The Chief | Futura |
Campaign Silver | Design Mixed-Media Campaign | South Africa | Saint | Saint | Grid Worldwide |
Silver | Brand Identity & Collateral Design – Logos | United Arab Emirates | 28 Too Many | Zero Tolerance Ribbon | Impact BBDO |
Silver | Graphic Design – Posters & Environmental Graphics | South Africa | Saint | Saint | Grid Worldwide |
Silver | Graphic Design – Posters & Environmental Graphics | United Arab Emirates | Clorox | Pee Rug Posters | Horizon FCB Dubai |
Silver | Graphic Design – General Design | South Africa | BABYLONSTOREN | 2019 Calendar | BABYLONSTOREN |
Silver | Graphic Design – Package Design | South Africa | Coca-Cola | The Phonetic Can | FCB Joburg (Pty) Ltd |
Silver | Publication Design – Whole Publication | United Arab Emirates | Standard Chartered Bank | The Book of Art Gap | TBWA\RAAD |
Silver | Design – Architecture | South Africa | Norval Foundation | Norval Foundation | dhk Architects |
Silver | Design – Architecture | South Africa | Zip Zap Circus School | Zip Zap Circus School | Tsai Design Studio |
Silver | Design – Fabric Design | South Africa | Mantsho by Palesa Mokubung | Mantsho Tribe | Lulasclan |
Campaign Bronze | Brand Identity & Collateral Design – Identity Programmes | South Africa | Belgotex | Tread Softly | Parsons Branding |
Campaign Bronze | Brand Identity & Collateral Design – Identity Programmes | South Africa | OK Drugs | Clarity in Crazy | Parsons Branding |
Campaign Bronze | Design – Furniture Design | South Africa | Afri Modern | IZINDLELA ZETHU, MFANA KA’GOGO – INHLONIPHO, MA WAMI, MUHLE MUHLE, | Afri Modern |
Campaign Bronze | Design – Fabric Design | South Africa | Lulasclan | Azania Textile Design, Geometric Balance Textile Design | Lulasclan |
Campaign Bronze | Design Mixed-Media Campaign | South Africa | The Little Green Beverage Company | Let’s Jive Together | Duke Advertising (Pty) Ltd |
Bronze | Brand Identity & Collateral Design – Logos | South Africa | Creative Circle | What is the symbol for creativity? | Grid Worldwide |
Bronze | Brand Identity & Collateral Design – Logos | South Africa | SACAP | People-Centered Architecture | Superunion (Pty) LTD |
Bronze | Graphic Design – Posters & Environmental Graphics | South Africa | Kalideck Antalis | Superior Reproduction | Switch |
Bronze | Graphic Design – Posters & Environmental Graphics | South Africa | Total | Total/SanParks partnership | Black Africa Brand Counsulting |
Bronze | Graphic Design – General Design | South Africa | Sunshinegun | Sunshine Cake | Sunshinegun |
Bronze | Graphic Design – General Design | South Africa | King James | The Confessions of King James | King James Group |
Bronze | Graphic Design – Wayfinding & Signage | South Africa | Mutant | Mutating Installation | Mutant |
Bronze | Graphic Design – Package Design | South Africa | The Bowery | A Better Bunny Chow | Grey Advertising Africa (Pty) Ltd |
Bronze | Graphic Design – Package Design | South Africa | Vergenoegd Löw: The Wine Estate | Day births Night | Bittersuite |
Bronze | Graphic Design – Creative Use of Paper | South Africa | Antalis | Stick With Your Team Poster | Sunshinegun |
Bronze | Design – Design for Digital | South Africa | Jet | Mzanzi’s Mother Tongue | Joe Public Connect |
Bronze | Design – Architecture | South Africa | Hunting Lodge | Hunting Lodge | Slee & Co. Architects (Pty) Ltd |
Bronze | Design – Interior Design & Temporary Structures | South Africa | Interior Architecture | 1 Discovery Place Interiors | Paragon Group |
Bronze | Design – Interior Design & Temporary Structures | South Africa | Woolworths | From Waste To Wow | Woolworths VM |
Bronze | Design – Fabric Design | South Africa | Take This Thread | Take This Thread | Havas Johannesburg |
Bronze | Design – General Product Design | South Africa | Sk8shades | One layer at a time. | Triple D Design |
Campaign Craft Certificate | Design Crafts – Typography | United Arab Emirates | 28 Too Many | Mutilated Words: Inhuman – human, Despair – Joy, Pain – Dream, Shame – Defiance | Impact BBDO |
Craft Certificate | Design Crafts – Photography | South Africa | Qatar Tourism Authority | Qurated For You | Grid Worldwide |
Craft Certificate | Design Crafts – Illustration | South Africa | Saint | Saint | Grid Worldwide |
Craft Certificate | Design Crafts – Illustration | South Africa | Netflix | The ABCs of saving the world | King James Group |
DIGITAL COMMUNICATION | |||||
Gold | Digital – Website or Microsite | South Africa | Sanlam | Conversations with Yourself | King James Group |
Gold | Digital – Social Media | South Africa | Philips & The Nelson Mandela Foundation | #ShaveToRemember | Ogilvy Johannesburg |
Gold | Digital – Social Media | Turkey | IKEA | Hailstorm in Istanbul | TBWA REKLAM HIZMETLERI A.S. |
Silver | Digital – Website or Microsite | South Africa | Investec | The Human Search Bar | Ogilvy Johannesburg |
Silver | Digital – Website or Microsite | South Africa | Mondelez | Remarkable Regifts | Ogilvy Johannesburg |
Silver | Digital – Website or Microsite | United Arab Emirates | Twix | Twix Faceoff | Impact BBDO |
Silver | Digital – Social Media | South Africa | Edgars | Don’t Tell Me What To Do! | VML South Africa (Pty) Ltd |
Silver | Digital – Social Media | South Africa | ABInBev – Castle Lager | Smash the Label | Ogilvy Johannesburg |
Silver | Digital – Social Media | South Africa | GynaGuard | #12OfficialVaginas | Joe Public Connect |
Silver | Digital – Applications, Games & Interactive tools | South Africa | Cancer Dojo | Cancer Dojo Application | MADE Agency |
Silver | Digital – Mobile Media | United Arab Emirates | Twix | Twix Faceoff | Impact BBDO |
Silver | Digital – Mobile Media | South Africa | Mondelez | Remarkable Regifts | Ogilvy Johannesburg |
Bronze | Digital – Display Advertising | United Arab Emirates | Waitrose UAE | Waitrose Moon | Rapp |
Bronze | Digital – Website or Microsite | South Africa | Chicken Licken® | The Legend of Big John | Joe Public United |
Bronze | Digital – Social Media | South Africa | Schweppes – Coca-Cola | Oh Schweppes! | Ogilvy Cape Town |
Bronze | Digital – Social Media | South Africa | KFC | 1120under5 | Ogilvy Johannesburg |
Bronze | Digital – Social Media | South Africa | Mercedes-Benz | #MercedesBenzChallenge | Publicis |
Bronze | Digital – Social Media | South Africa | Ford | Go Make Waves | GTB |
Bronze | Digital – Social Media | South Africa | Ford | The Independant State of Nandi | GTB |
Bronze | Digital – Social Media | South Africa | Datsun South Africa | Twitter Tug of War | TBWA\Hunt Lascaris Johannesburg |
Bronze | Digital – Social Media | South Africa | Standard Bank | Tweet Machine | TBWA\Hunt Lascaris Johannesburg |
Bronze | Digital – YouTube – Single | South Africa | Mondelez | Labour | Ogilvy Cape Town |
Craft Gold | Digital Crafts – Writing | South Africa | Investec | The Human Search Bar | Ogilvy Johannesburg |
Craft Certificate | Digital Crafts – Writing | South Africa | Sanlam | Conversations with Yourself | King James Group |
Craft Certificate | Digital Crafts – Use of Technology | Turkey | Turkcell | The Musical Font | TBWA REKLAM HIZMETLERI A.S. |
Craft Certificate | Digital Crafts – Use of Technology | South Africa | Datsun South Africa | Twitter Tug of War | TBWA\Hunt Lascaris Johannesburg |
Craft Certificate | Digital Crafts – Music & Sound Design | South Africa | Edgars | Don’t Tell Me What To Do! | VML South Africa (Pty) Ltd |
OUT OF HOME | |||||
Gold | OOH – Outdoor Media | South Africa | Right 2 Read | Educatin is in Grate Shape | Havas Johannesburg |
Gold | OOH – Transit & Air | United Arab Emirates | Berger Paints | Truck Art Childfinder | Impact BBDO |
Gold | OOH – Ambient | United Arab Emirates | Waste Management Coalition | The Toxic Flag | Impact BBDO |
Campaign Silver | OOH – Outdoor Media | South Africa | Nando’s | The LIVE Tactical Billboards | VML South Africa (Pty) Ltd |
Silver | OOH – Outdoor Media | South Africa | Toyota South Africa Motors (Pty) Ltd | Corolla Beaded Billboard | FCB Joburg (Pty) Ltd |
Silver | OOH – Direct Mail | South Africa | Coca-Cola | The Phonetic Can | FCB Joburg (Pty) Ltd |
Silver | OOH – Ambient | South Africa | AbInBev | #NoExcuse Body Count | Ogilvy Cape Town |
Silver | OOH – Ambient | United Arab Emirates | Unilever Lebanon | OMO Tag | TBWA\RAAD |
Campaign Bronze | OOH – Outdoor Media | South Africa | Nando’s | Churros – iGwinya Nando’s, Nando’s Koeksisters | M&C Saatchi Abel |
Campaign Bronze | OOH – Ambient | South Africa | Vote for a better SA | If you don’t vote, you may as well agree – The Jacob, The Helen, The Andile | Grid Worldwide |
Bronze | OOH – Outdoor Media | South Africa | Netflix | Luke Cage | Netflix | King James Group |
Bronze | OOH – Outdoor Media | South Africa | Netflix | Shadow | Comic Strip Trailers | King James Group |
Bronze | OOH – Direct Mail | South Africa | Cancer Dojo | Cancer Mandalas | VML South Africa (Pty) Ltd |
Bronze | OOH – Ambient | South Africa | Philips & The Nelson Mandela Foundation | #ShaveToRemember | Ogilvy Johannesburg |
Bronze | OOH – Ambient | United Arab Emirates | Clorox | Junkyard Dishware Collection | Horizon FCB Dubai |
Bronze | OOH – Ambient | South Africa | The Heart & Stroke Foundation South Africa | Love Your Heart | Duke Advertising (Pty) Ltd |
Craft Gold | OOH Crafts – Illustration | South Africa | Cancer Dojo | Cancer Mandalas | VML South Africa (Pty) Ltd |
Craft Certificate | OOH Crafts – Art Direction | United Arab Emirates | Berger Paints | Truck Art Childfinder | Impact BBDO |
Craft Certificate | OOH Crafts – Typography | United Arab Emirates | 28 Too Many | Zero Tolerance Ribbon | Impact BBDO |
Campaign Gold | Print – Print Advertising | South Africa | National Geographic | Don’t Search. Discover – Snow, Echo, Moss, Skunk, Puddle | FoxP2 Advertising |
Campaign Gold | Print – Indoor Posters | South Africa | BBL Security Products | Never Lets Go – Recipe, Crown, Nuke, Ring | FoxP2 Advertising |
Campaign Silver | Print – Print Advertising | South Africa | Cell C | Think before you friend – Sugar Daddy, Pervert, Bad Influence | McCann1886 |
Campaign Silver | Print – Print Advertising | South Africa | Volkswagen South Africa | Never let the two meet – Meat & Vegan, Toothpaste & Orange Juice, Socks & Sandals | Ogilvy Cape Town |
Campaign Silver | Print – Indoor Posters | Turkey | LAND ROVER | Beyond Fashion – T-Shirt, Shirt, Polo Shirt | TBWA REKLAM HIZMETLERI A.S. |
Campaign Silver | Print – Indoor Posters | South Africa | People Opposing Women Abuse (POWA) | Abuse Disguised as Love – Uncle, Father, Husband | Joe Public |
Silver | Print – Print Advertising | United Arab Emirates | INFINITI | Pakistani truck | MullenLowe MENA |
Silver | Tactical use of Print | South Africa | Independent Media | Afrikaans | FCB Durban |
Campaign Bronze | Print – Print Advertising | South Africa | City Lodge Hotel Group | Team Scheme – ComicCon Weekend, Boy’s Weekend, Girl’s Weekend | TBWA\Hunt Lascaris Johannesburg |
Campaign Bronze | Print – Print Advertising | United Arab Emirates | Dulux | MENA Colours – UAE, Oman | MullenLowe MENA |
Campaign Bronze | Print – Print Advertising | South Africa | Commission for Gender Equality | Mankind’s Greatest Breakthroughs – Robots, Nanobots, 3D Food, Mars | DDB |
Campaign Bronze | Print – Print Advertising | South Africa | People Opposing Women Abuse (POWA) | Life Sentence – Shower, Kitchen, Bedroom | Joe Public |
Campaign Bronze | Tactical use of Print | United Arab Emirates | Twix | Twix Faceoff – Sarah, Glenn, Theus, Lina | Impact BBDO |
Campaign Bronze | Print – Indoor Posters | South Africa | Craft Homes | A little more space – Kitchens, Playrooms, Cupboards | Abnormal |
Campaign Bronze | Print – Indoor Posters | South Africa | Ab InBev | It’s not a joke – I.T. Guy / It-Girl, Boetie / Bhuti, Protestor / Professor | Promise |
Bronze | Print – Print Advertising | Kenya | The Coca-Cola Company | Coke & Coffee | Ogilvy Africa |
Bronze | Print – Print Advertising | Saudi Arabia | Saudi Telecom Company | Likes Fuel Hate | J. Walter Thompson KSA |
Bronze | Print – Indoor Posters | South Africa | Chicken Licken | How far will you go? | Joe Public |
Campaign Craft Gold | Print Crafts – Illustration | South Africa | BBL Security Products | Never Lets Go – Recipe, Crown, Ring, Nuke | FoxP2 Advertising |
Craft Gold | Print Crafts – Art direction | United Arab Emirates | Standard Chartered Bank | The Book of Art Gap | TBWA\RAAD |
Craft Gold | Print Crafts – Illustration | South Africa | Sanlam Private Wealth | Again & Again | Sunshine |
Campaign Craft Certificate | Print Crafts – Art direction | South Africa | Cell C | Don’t let them in – Think before you friend-Pervert, Think before you friend-Bad Influence, Think before you friend-Sugar Daddy | McCann1886 |
Campaign Craft Certificate | Print Crafts – Photography | South Africa | Assupol | There Will be No Monuments Here – Liberty, Thinker, Hero’s | Joe Public |
Campaign Craft Certificate | Print Crafts – Photography | South Africa | People Opposing Women Abuse (POWA) | Life Sentence – Shower, Bedroom, Kitchen | Joe Public |
Craft Certificate | Print Crafts – Art direction | Saudi Arabia | Saudi Telecom Company | Likes Fuel Hate | J. Walter Thompson KSA |
Craft Certificate | Print Crafts – Illustration | South Africa | Chicken Licken | How far will you go? | Joe Public |
SHARED VALUE | |||||
Campaign Gold | Shared Value | Kenya | M-KOPA | Upgrade your life with M-KOPA | M-KOPA |
Campaign Gold | Shared Value | South Africa | Old Mutual Alternative Investments | Empowering people to empower themselves | Regency Foundation Networx |
Campaign Silver | Shared Value | South Africa | WWF | FOR NATURE. FOR YOU. | Hoorah Digital Consultancy |
Campaign Bronze | Shared Value | Kenya | SAFARICOM | 52 Week Challenge | Squad Digital |
Campaign Bronze | Shared Value | South Africa | The MultiChoice Talent Factory | The MultiChoice Talent Factory – Igniting Africa’s Creative Industries | MultiChoice Africa |
STUDENT | |||||
Campaign Gold | Student – Facebook Challenge | South Africa | HeforShe | Know Her Name | Vega |
Gold | Student – Radio Commercials & Branded Content | South Africa | Afrihost | Sheep shearing | AAA School of Advertising |
Gold | Student – Logos and Identity Programmes | South Africa | Mengelmoes | Mengelmoes | North-West University |
Gold | Student – Logos and Identity Programmes | South Africa | Designware | Designware | North-West University |
Gold | Student – Publication Design | South Africa | Fem | Fem | Vega |
Gold | Student – Package Design | South Africa | Sugarbird Gin | Taste of the Cape | Stellenbosch Academy of Design and Photography |
Campaign Silver | Student – Integrated Campaign | South Africa | Woolworths | Hopeful Foods | Vega |
Silver | Student – Radio Commercials & Branded Content | South Africa | Afrihost | Foxtrot raindrops | AAA School of Advertising |
Silver | Student – Out of Home | South Africa | Volvo and Arrive Alive | Rita Devu Drives Like You | Vega |
Silver | Student – Out of Home | South Africa | Ink Giraffe | Ink Giraffe | Stellenbosch Academy of Design And Photography |
Silver | Student – Logos and Identity Programmes | South Africa | KIFFKAK | KIFFKAK | The Open Window |
Silver | Student – General Design | South Africa | National Geographic | NotePad | AAA School of Advertising |
Silver | Student – Publication Design | South Africa | Who is X | Who is X | Stellenbosch Academy of Design And Photography |
Silver | Student – Publication Design | South Africa | Die Swart Boek Reeks | Die land van melk en heuning | North-West University |
Silver | Student – Package Design | South Africa | Tahona Tequila | Tahona Tequila Packaging | The Open Window |
Campaign Bronze | Student – Newspaper, Magazine, Tactical Print | South Africa | Lekker Vegan | Carnivore’s appetite – Chilled zebra, bok, monkey | AAA School of Advertising |
Campaign Bronze | Student – Facebook Challenge | South Africa | United Nations Women | Changing The Conversation | Nelson Mandela University |
Campaign Bronze | Student – Integrated Campaign | South Africa | Green Flag Trails | Hike for H2O | North-West University |
Bronze | Student – Online Film, Short Film & Music Videos | South Africa | AFDA The School of the Creative Economy | Beyond Repair | AFDA |
Bronze | Student – Online Film, Short Film & Music Videos | South Africa | Down The Rabbit Hole | Down The Rabbit Hole | Stellenbosch Academy of Design & Photography |
Bronze | Student – Radio Commercials & Branded Content | South Africa | Afrihost | Learn to speak Lobster | AAA School of Advertising |
Bronze | Student – Out of Home | South Africa | Rapid Umzinyath | Rapid Umzinyath | Stellenbosch Academy of Design And Photography |
Bronze | Student – Logos and Identity Programmes | South Africa | Ashley Vieira | ASH | The Open Window |
Bronze | Student – Logos and Identity Programmes | South Africa | Frank Creative | Frank Creative | The Open Window |
Bronze | Student – General Design | South Africa | National Geographic | Make Ghana a Malaria-Free Zone | AAA School of Advertising |
Bronze | Student – Publication Design | South Africa | National Geographic | What a Clever Dick | AAA School of Advertising |
Bronze | Student – Publication Design | South Africa | The Life Aquatic, with Steve Zissou | Zisswho? | AAA School of Advertising |
Bronze | Student – Publication Design | South Africa | Peter and the Wolf | Mark Making Interpreted | Stellenbosch Academy of Design And Photography |
Bronze | Student – Package Design | South Africa | Gaia | Gaia | University of Johannesburg |
Bronze | Student – Package Design | South Africa | Just Water | Just Water | University of Johannesburg |
Bronze | Student – Furniture Design | South Africa | GERHARDT VAN NIEKERK | GERHARDT VAN NIEKERK TABLE | The Open Window |
Bronze | Student – Furniture Design | South Africa | Su-Mari Toua | Chair | The Open Window |
Bronze | Student – Digital Media | South Africa | Adidas | Adidas Beats | Vega |
Craft Gold | Student – Print & Design Crafts – Illustration | South Africa | N.A | MPWR WMN | The Open Window |
Craft Certificate | Student – Television, Film & Video Crafts | South Africa | ATKV | Tlhokatsêbe en die Waterslang | North-West University |
Craft Certificate | Student – Television, Film & Video Crafts | South Africa | Only Bitches Sleep | Only Bitches Sleep | Stellenbosch Academy of Design & Photography |
Craft Certificate | Student – Television, Film & Video Crafts | South Africa | Ben’s Lab | Ben’s Lab | Stellenbosch Academy |
Craft Certificate | Student – Print & Design Crafts – Illustration | South Africa | Die Swart Boek Reeks | Die land van melk en heuning | North-West University |
Craft Certificate | Student – Print & Design Crafts – Illustration | South Africa | N.A | Say my name | The Open Window |
Craft Certificate | Student – Print & Design Crafts – Illustration | South Africa | N.A | The Changeling Prince | The Open Window |
Craft Certificate | Student – Print & Design Crafts – Photography | South Africa | Rufus Horne | Seeing Light | The Open Window |
For more, go to www.loeries.com.
See also
- #Loeries2019 Saturday winners: 3 Grands Prix awarded
- #Loeries2019 finalists: Final batch
- #Loeries2019 finalists: Second batch
- #Loeries2019 finalists: First batch
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