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Design Indaba 2007 – What does an idea look like.

This campaign explored the crazy thought process that happens within our heads before we arrive at the final design solution. Taking well known local and international designs, we allowed ourselves to imagine the thought process that got to the final solution.

Always aiming to push the boundaries we never stopped at just doing a good-enough job. Case in hand was the die-cut poster. When asked by one of my colleagues as to whether die-cutting was really necessary to help the concept – I replied ‘of course’. It went on to win several local and international awards.