MarkLives.com picks its favourite campaigns from the 2012 Loerie crop.
1. South African Breweries – Carling Black Label ‘Be the Coach’
Ogilvy Cape Town
Grand Prix: Integrated Campaign
Gold: Branded Mobile Content & Applications
Campaign Gold: Digital Mixed-Media Campaign
Campaign Gold: Sponsorship
Campaign Gold: Media Innovation – Media Campaign
Gold Branded Mobile Content & Applications
Campaign Gold Digital Mixed-Media Campaign
2. Nandos – The Last Dictator Standing
Black River FC
Grand Prix: TV & Cinema Commercials – up to 90s (Black River FC)
Craft Certificate: TV Crafts up to 90s – Direction (Bouffant)
Craft Certificate: “TV Crafts up to 90s –
Best Use of Licensed Music” (Black River FC)
3. Wimpy – Braille Burger
MetropolitanRepublic
Gold – Direct Mail – Dimensional Mail
Bronze – Microsite
Silver – Media Innovation – Single Medium
4. Marmite Sandwich Spread – Don’t Be Afraid of the Dark AND Blogger drop
Machine (Big Wednesday)
Blogger drop
Silver Brand Identity & Collateral Design – Direct & Promotional Mail
Craft Certificate Design Crafts – Illustration
Silver Direct Mail – Dimensional Mail
Don’t Be Afraid of the Dark
Campaign Gold Posters
5. Instituto Criança Nosso Futuro – False Promises
DDB Mozambique
Campaign Gold Africa & Middle East: Print & Outdoor Communication
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