[Digital Grandad] 5 steps to better user experience design

Dear Digital Grandad – what the hell is UX all about?

We have appointed an agency to re-build out website and the costs include what the Account Director has line itemed as UX which is quite high. Regardless I haven’t got the foggiest what it is for and what it entails to build a website? Please help Grandad. I am getting all grumpy.
Regards
Mrs Gruppy

Dear Mrs Gruppy

WOW so you are in charge of rebuilding your website which is fantastic news (assuming the old is old) and you haven’t got a glue what UX is all about. Well little Missy here’s my thoughts in less than 140 characters

“Would you build a house without appointing an architect? Well the same goes with building a best in class website”

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