eNCA.com – Late to the party but streetwise

TV and online seem to be such a happy fit so it has always perplexed me that eNews Channel Africa – or eNCA (previously eNews) – went for so long without a proper website. In fact, eNCA only launched its site – under GM Tim Spira – in April this year.

But even with eNCA still in the process of establishing its brand (the change was necessitated by the launch of a UK channel on the Sky pay-TV platform in August last year), the site’s numbers are exceeding its own expectations: at more than 270 000 domestic users in May, which was its first full month of in existence.

Grubstreet spoke to Spira last week to find out more about why it took so long for eNCA to establish an online presence and what mistakes they hope to avoid by coming to the party so late.

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