by Mimi Nicklin (@miminicklin) I recently presented on this topic at the Shopper Indaba and enjoyed it so much I can’t help but write further on it. The premise here is that while the globe looks onto the emerging markets with interest, and deep pockets, it is questionable as to what we are really doing to ensure that our retail environment is learning from the giants out there (Tesco, Walmart) whilst effectively tailoring our stores and brands to local demands.