Knowledge Factory is a customer and market insights company. They turn information into valuable and workable knowledge and tasked Code with a re-brand. The logo is derived for the letters K & F rotated to form a ‘knowledge factory’ creating a strong mark from which the new brand aesthetic was developed. This architecture was carried through Knowledge Factory’s sub-brands and product offerings. In addition a bold and playful illustration style was used within the brand including an animation illustrating the concept of looking further.