The Ad Contrarian on in the murky world of online “ghost publishers”

by Bob Hoffman (@adcontrarian), San Francisco Bay I have to admit that I get a great deal of deliciously perverse pleasure from reading reports that online ad hustlers are picking the pockets of marketing morons and their clueless but oh-so-fashionable agencies.

Apparently there’s a lot of hanky-panky going on in the “murky” world of online ad exchanges. An article in Adweek last week had this to say…

“Indeed, while the Web has never been short of tricksters…a new breed of cheat is fast becoming a plague in the exchange world: the ghost publisher…very little of these sites’ audiences are real people. Yet big name advertisers are spending millions trying to reach engaged users on these properties.”

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