The Switch: Get the reference right

by Alistair Mokoena (@AlistairMokoena) The various nationalities, races, languages, class groups, cultures and the subcultures of South Africa all make for a very interesting landscape — the kind of landscape that should be an artist’s paradise. I use the words “should be” instead of “is” because I don’t believe our industry does enough to take full advantage of this diversity.

Digify attempts to address diversity, digital-skills gaps in adland

by Herman Manson (@marklives) Digify, a new project launched by Livity Africa in association with Google and the IAB, is helping to address both the digital-skills gap and lack of diversity in the supply of digital-savvy youngsters joining ad agencies and marketing departments.

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