by Herman Manson. Dentsu Aegis Network SSA is often highlighted for its smart, strategic moves in a highly competitive marketplace.
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Dentsu – not just big in Japan as group focuses on international markets, digital
Tokyo based communications group Dentsu Inc., which recently completed a deal to acquire Aegis Group, has released its 2012 financial report.
The group posted 1,941.2 Billion Yen in Consolidated Billings (Net Sales) (2.5% year-on-year increase), 58.4 Billion Yen in Operating Income (12.5% increase), 59.0 Billion Yen in Ordinary Income (6.1% decrease) and 36.3 Billion Yen in Net Income (22.9% increase). It recorded a gross profit of 345,940 million yen, an increase of 3.9%
Dentsu reports a gradual recovery in the Japanese advertising market following the Great East Japan Earthquake of 2011, but continued uncertainty in Europe and a slow-down in China. Dentsu’s estimate for advertising expenditures in Japan for the 2012 calendar year was 5,891.3 billion yen, an increase of 3.2% compared with the 2011 calendar year – the first increase in five years.