Dear Grandpa – does size matter?
I was hoping you could help me demystify the topic around ‘Data and Big Data’. We are a high street retail brand and run a loyalty program and have over 520,000 records in our database that run monthly campaigns with little conversion – but my CEO attended a few conference recently and feels we are not doing enough, don’t have enormous amounts of data and we should be thinking big data. In truth I am not sure what it all means and quite frankly feeling quite insecure. I need to report back next week and advise on what is Big Data. Help.
Regards
Mr Insecure
Dear Insecure
“Big data is huge, its enormous, it’s gigantic, in-fact it so bloody big, its scaring the living daylights out of marketers, sending shivers down CTO’s & CMO’s backs, making some break out in a cold sweat and leaving them feeling very inadequate umm”
But, please don’t be insecure – your not alone! You must have heard the saying “size matters”, but let me tell you son, size doesn’t matter! It’s what you do with it that counts! So lets equip you with the intelligence to verify what you have is good and that you are taking the right steps in what you are doing with your data – let alone if it is big or small data and in doing so, demystifying your huge data Syndrome.