by Inge Hansen (@mecnotabene) Drama, family, romance, backstabbing, polygamy, treachery, money and lies — these are the golden threads that weave the primetime soapies and telenovelas of the world together. With this in mind, on 2 March 2015, e.tv implemented a primetime lineup change.
Tag archives: by Inge Hansen
Thinking TV: Exploring the BRCSA TAMS panel universe update
by Inge Hansen (@mecnotabene) What with the SAARF TAMS contract having now come to an end, the industry has seen a TAMS panel universe update under the newly formed BRCSA, created to service the audience research needs of the radio and television industry.
Thinking TV: Changes ahead in South African TV
by Inge Hansen (@mecnotabene) It’s with shock that most of us realise that February is upon us and our TV plans for mid-year need to be prepared soon. Making this a slightly more challenging proposition than normal are the changes that we will be seeing in TV programming and data in the coming months.
Thinking TV: What’s on offer over the festive season?
by Inge Hansen (@mecnotabene) With year-end fast approaching, advertisers are grasping at final opportunities to get their messages to consumers before the festive-season shopping has ended. This year, due to various factors, advertisers are up against more roadblocks than ever to reach viewers through TV and influence their purchasing decisions.
Thinking TV: Top 10 most-expensive programmes on South African TV
by Inge Hansen (@mecnotabene) If we look at the top 10 most-expensive programmes on South African TV, we see a demand for local programming which is viewed primarily on free-to-air channels, and it is no surprise that the top spot was held by Generations. Sport is the exception, as it brings with it real-time viewing to a specific consumer segment, for special-occasion viewing.
Thinking TV: TV programming skewed towards women
by Inge Hansen. The recent announcement of the interim replacement of Generations with Skeem Saam is an interesting shift for a number of reasons.
Thinking TV: SA’s most-popular reality TV shows
by Inge Hansen (@mecnotabene) Showing no signs of slowing down, reality TV in all its forms is available to South African viewers at the touch of a button, extracting various emotions from the viewer as the unscripted stories unfold.
Thinking TV: Disappointing World Cup viewership in SA
by Inge Hansen (@mecnotabene) In South Africa, as the 2014 FIFA World Cup approached, there were great expectations in terms of eyeballs being glued to television sets during this global sporting event, given our appetite for sport and soccer, in particular. However, as the matches unfolded, the final results showed a slightly disappointing picture for SA viewership.
Thinking TV: The politics of TV and voting
by Inge Hansen (@mecnotabene) With 20 years of democracy behind us, in May 2014, the South African public prepared once again to go to the polls and cast their vote in the national elections. However, things were beginning to change for the parties wooing for votes, in that it’s more difficult now to hold people’s attention than it has ever been and their sources of information are now constantly evolving.
Thinking TV: The Oscar Trial — SA viewers vote with their remotes
by Inge Hansen (@mecnotabene) Since the commencement of the Oscar Pistorius murder trial on 3 March 2014, South African TV audiences have voted with their remotes and the Oscar Pistorius Trial Channel (Channel 199 on DStv) has drawn larger numbers than expected.