by Bob Hoffman (@adcontrarian) There is a talk I give to groups from time to time called “The Golden Age Of Bullsh*t.”
The talk has a few basic themes. One of which is that we are living in an age in which business bullsh*t artists have invented an anti-language. Its objective is to confuse rather than clarify. This is the opposite of what language is supposed to do.
Yesterday I received an email from from Oracle. The headline said:
Architecting Business Continuity Essentials for Enterprise Applications
Eager to find out how my enterprise applications could be architected for business continuity I read on.
I learned that I could…
Facilitate capacity planning and performance tuning. And effectively consolidate and virtualize enterprise application environments.
All I can say is, if you’ve never virtualized your enterprise application environment, dude it’s awesome.