Major drum roll from the guys at Amazon.com for their announcement that “Amazon.com customers now purchase more Kindle books (eBooks) than hardcover books.” The group went on to claim that for every 100 hardcover books sold, it has sold 143 Kindle books.
The statistics given out by the giant online retailer don’t look quite so amazing when put in proper context. In fact, quite a different story emerges that indicates the traditional publishing business is unprepared to embrace the new dynamics eBooks bring to the market.