On April 23 of this year, Apple reported…
“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,”
This report was remarkable for two reasons: First, it is generally believed that Apple has not introduced any new products or features of major interest to consumers in about two years. This in an industry whose oxygen is new products and features.
Second, it is also believed that Apple’s advertising has fallen from the lofty standard it had established over previous years, to a point that it is now inferior to its rivals in the tech industry.
So how did they achieve record revenues?