(Not quite) Ad of the Week with Oresti Patricios: Eish! Telkom – what a headache

The scene opens in a futuristic type tunnel, where nattily dressed man steps out from a computer generated symbol that appears to be part of a logo. As he starts walking closer towards the audience he’s saying: “When it comes to staying in touch, staying in one place isn’t an option.”

There’s a network of neurons adjacent to him that glow, and almost appear alive. Words flash in Google-esque type frames and a dynamic red orb appears and rotates around the man, who’s wearing glasses because he’s intelligent – you see? But a T-shirt under his casual suit which means he’s smart, yet accessible. Trendy, yet timeless.

The erudite protagonist continues amidst orbs that become liquid, and then immediately resume their more firm form: “Wherever your day takes you. From talking business to catching up on the home front, you need all your devices – laptop, desktop, smartphone and tablet – to work together. Keeping you connected – anytime, anywhere. It’s not complicated. It’s the journey to convergence.”

If you don’t know which brand this ad belongs to, would you be able to guess?

Ad of the Week with Oresti Patricios – a bank moves forward (by looking back)

by Oresti Patricios. As the very foundation of banks change, how does one position banking brands favourably for the future? Standard Bank has answered this conundrum with a very clever campaign that looks backward in order to look forward.

Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

Ever tried to list all the reasons why you love South Africa?

In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.

In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.

There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.

To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.

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