by MarkLives (@marklives) Grey Advertising Africa has appointed Louise Johnston as managing director of its South African operations. Previously, she was DDB South Africa MD for six years and, over the course of her career, has worked at agencies such as Y&R, DraftFCB, Ogilvy and Roots (Tanzania).

“I am delighted to join the Grey team,” says Johnston. “I believe that Grey is one of the few agencies on a rapid growth trajectory, having recently won significant new business off the back of a creative revival under the stewardship of chief creative officer, Fran Luckin. I admire the type of work the agency is doing such as the recent award-winning Gillette #GogoNozizwe campaign, which connects with people in very deep and significant ways.

“The idea of working alongside the experienced Grey leadership really excites me. I find their ambition for the agency both energising and challenging. Grey is on a mission to create the most-admired agency network on the African continent, with creativity at the core, and that’s a mission I want to be part of.”

Comments Paul Jackson, Grey Africa CEO, “We are delighted to have Louise on the team. As an experienced agency leader, with award-winning campaigns like FNB ‘Steve’ on her résumé, Louise will add immense value to our people and to our clients.”


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