by MarkLives (@marklives) South Africa’s Creative Circle has announced its Annual Award 2018 winners and Overall Rankings. Nando’s, Sanlam and Carling Black Label were the big winners of Wednesday night, 20 March 2019, with each brand winning in multiple categories. Ogilvy Cape Town was the top performer followed by M&C Saatchi Abel Cape Town and then King James Group.

TBWA\Hunt Lascaris Johannesburg came first in the Creative Circle Overall Rankings Agency of the Year 2018. Second was Ogilvy Joburg, followed by Joe Public United in third. TBWA SA and Ogilvy SA tied for Group of the Year 2018, followed by Joe Public United in third place.

Annual Awards 2018



Campaign title



Entry agency

Communication Design: Jan–Dec 2017 1st Beautiful Pathogens Goodbye Malaria Goodbye Malaria TBWA\Hunt Lascaris Johannesburg
Communication Design: Mar 2018 2nd #rightmyname Nando’s PERi-PERi Chicken M&C Saatchi Abel Cape Town
Communication Design: Jan–Dec 2017 3rd Know Your Strength Zazi Zazi Shift Joe Public
Digital & Interactive: Jan–Feb 2018 1st The World’s First Baby Marathon Kimberly-Clark Huggies Ogilvy Johannesburg
Digital & Interactive: Apr 2018 2nd Breaking Ballet Joburg Ballet Bite-Size Ballet TBWA\Hunt Lascaris Johannesburg
Digital & Interactive: Mar 2018 3rd #rightmyname Nando’s PERi-PERi Chicken M&C Saatchi Abel Cape Town
Live Communications: Mar 2018 1st Soccer Song for Change Ab: InBev Africa Carling Black Label: Anti Women Abuse Initiative Ogilvy Cape Town
Live Communications: Mar 2018 2nd Bill of Rights ZA The Apartheid Museum The Apartheid Museum Joe Public United
Live Communications: Mar 2018 3rd Halloween Sleepover MultiChoice DStv Ogilvy  Johannesburg
Out of Home: Nov 2018 1st #NoExcuse Body Count ABInBev Carling Black Label Ogilvy Cape Town
Out of Home: Sep 2018 2nd Corolla Beaded Billboard Toyota South Africa Motors (Pty) Ltd Corolla FCB Joburg
Out of Home: Jun 2018 3rd The Anthology of Great(stock) Poetry GreatStock GreatStock Joe Public United
PR & Media: Sep 2018 1st Make A Meal of It KFC Streetwise 2 Ogilvy Cape Town
PR & Media: Mar 2018 2nd NotThatNewlands Newlands Spring Brewing Co. Newlands Spring Brewing Co. King James Group
PR & Media: Jan–Feb 2018 3rd 2 Minute Shower Songs Sanlam 2 Minute Shower Songs King James Group
Print: Mar 2018 1st #rightmyname Nando’s PERi-PERi Chicken M&C Saatchi Abel Cape Town
Print: May 2018 2nd Life beyond the logo, Red Bull, Puma, Angry Birds National Geographic Kids Magazine magazine FoxP2 Advertising
Print: Jun 2018 3rd Afrikaans Independent Media Isolezwe FCB Durban
Radio: Apr 2018 1st Toyota Hilux Hill Assist “Just Another Road”, Anniversary, Lobola, Boss Man Toyota South Africa Motors (Pty) Ltd Hillux Hill Assist FCB Joburg
Radio: Jun 2018 2nd Far Fetched, Catch It, Kiss, Spike Lee Chicken Licken Brand Joe Public United
Radio: Jan 2018 3rd Masekela Tribute Universal Music South Africa South African Jazz Music Havas Worldwide Johannesburg
Film- May 2018 1st Return–Chapman’s Peak Mercedes-Benz S-Class Net#work BBDO
Film- Nov 2018 2nd Vuka SAB 18+ Joe Public United
Film: Jun 2018 3rd Father’s Share Allan Gray Allan Gray King James II
Integrated: Jan–Feb 2018 1st 2 Minute Shower Songs Sanlam 2 Minute Shower Songs King James Group
Intergrated: Mar 2018 2nd #rightmyname Nando’s PERi-PERi Chicken M&C Saatchi Abel Cape Town
Integrated: Oct 2018 3rd Sanlam 100 Years | Integrated Campaign Sanlam Sanlam Financial Products King James Group

Overall Rankings 2018

Agency of the Year



1 TBWA\ Hunt Lascaris Johannesburg
2 Ogilvy Johannesburg
3 Joe Public United
4 King James Group
5 Ogilvy Cape Town
7 M&C Saatchi Abel Cape Town
8 Grid Worldwide
8 Grey
10 FCB Johannesburg
10 1886 Advertising (Hello Computer)
13 FCB Cape Town
14 FoxP2 Cape Town
14 Bain & Bunkell
16 Net#work BBDO
17 King James II
17 Havas Johannesburg
19 FCB Durban
19 Shift Joe Public

Group of the Year



1 Ogilvy SA
3 Joe Public Group
4 King James Group
6 FCB Africa
7 M&C Saatchi Abel
8 Grey
10 Bain & Bunkell
10 FoxP2
13 Havas

Creative Circle Annual Awards



1 Ogilvy Cape Town
2 M&C Saatchi Abel Cape Town
3 King James
4 Joe Public United
5 TBWA\Hunt Lascaris Johannesburg
5 FCB Johannesburg
7 Ogilvy Johannesburg
8 Net#work BBDO
9 FoxP2 Cape Town
10 King James II
10 Havas Johannesburg
10 FCB Durban
10 Shift Joe Public

The Creative Circle Overall Rankings are the cumulative results from all the Creative Circle-endorsed global and local award shows throughout 2018, including The One Show, D&AD, Cannes International Festival of Creativity, Loeries and  its own Annual Awards, at which judges look at all the Creative Circle Monthly Award winners throughout the year and award the best work from each category. Only Creative Circle SA members are included.

Sponsors are SAB, AB InBev, Liberty and Primedia, which sponsored the Radio & Audio category with free airtime to the value of R100 000, R60 000 and R40 000 respectively for this year’s first, second and third place Radio & Audio winners.





Peter Khoury CCO & Creative Circle chairperson TBWA\Hunt Lascaris Joburg
Brad Reilly ECD  Net#WorkBBDO
Bridget Johnson ECD  Riverbed
Grant Sithole CCO  Avatar
Jonathan Deeb CCO FCB Africa
Justin Gomes Founding partner FoxP2
Neo Mashigo CCO M&C Saatchi Abel
Nkgabiseng Motau Co-founder Think Creative Africa
Molefi Thulo Creative partner Ogilvy Joburg
Nathan Reddy CCO Grid Worldwide
Roanna Williams ECD  Joe Public United
Rob McLennan Creative leader SoloUnion
Safaraaz Sindhi Associate CD Ogilvy Cape Town
Suhana Gordhan CD FCB Africa
Xolisa Dyeshana CCO Joe Public United

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