by MarkLives (@marklives) The Creative Circle has announced the winners of its 2017 Annual Awards. Alistair King, King James Group co-founder, was inducted into the Creative Circle Hall of Fame and Peter Khoury, TBWA\Hunt Lascaris CCO, was named the new chairperson of Creative Circle, following the two-year tenure of Xolisa Dyeshana, Joe Public CCO.
All finalists had been winners of the Creative Circle Monthly Awards during 2017. Work was judged on innovation, quality and relevance to the brand, target audience and chosen media. The winners for 2017 are:
- Digital & Interactive: Sanlam’s “uk’Shona Kwelanga” by King James Group
- Experiential: Flight Centre’’ “BabyBot” by TBWA\Hunt Lascaris Johannesburg
- Integrated: Sanlam’s “uk’Shona Kwelanga” by King James Group
- Outdoor & Out of Home: Satellife’s “Grey Design” by Grey
- Print: Commission for Gender Equality’s “He She – Eric, Ethan, Frasier, Steve” by DDB South Africa
- Radio: KFC’s “Sad Man Meal – No One Cheerses, Long red thin shape, Repeat the Punchline” by Ogilvy Johannesburg
- TV, Film & Cinema: Surfshack’s “Salt” by Y&R
Agencies of the Year
- Ogilvy Johannesburg
- King James Group
Agency Groups of the Year
- Ogilvy Group
- King James Group
Digital & Interactive
Entry agency |
Prize |
Brand |
Title |
King James Group | First | Sanlam | Uk’Shona Kwelanga |
NATIVE VML | Second | HuffPost SA | Stop The Cycle |
Ogilvy Johannesburg | Third | KFC | KFC Soundbite Chart |
Experiential
Entry agency |
Prize |
Brand |
Title |
TBWA\Hunt Lascaris Johannesburg | First | Flight Centre | BabyBot |
TBWA\Hunt Lascaris Johannesburg | Second | Goodbye Malaria | Beautiful Pathogens |
NORTH VCA | Third | Polyco | Packa-Ching |
Integrated
Entry agency |
Prize |
Brand |
Title |
King James Group | First | Sanlam | Uk’Shona Kwelanga |
Ogilvy Johannesburg | Second | KFC | KFC Soundbite Chart |
Ogilvy Johannesburg | Third | KFC | KFC Suppertime Stories |
Outdoor & Out of Home
Entry agency |
Prize |
Brand |
Title |
Grey | First | Satellife | Grey Design |
Y&R | Second | Joburg Zoo | Conservation Animals – Frog, Bird, Snake, Bat |
Ogilvy Johannesburg | Third | Viacom | MTV #FCKHIV – Blue, Green, Yellow, Pink |
Entry agency |
Prize |
Brand |
Title |
DDB South Africa | First | Commission for Gender Equality | He She – Eric, Ethan, Frasier, Steve |
FoxP2 Advertising | Second | National Geographic Kids Magazines | Nature never gets old – Frog, Sprout |
Joe Public | Third | One School at a Time | Unsanitary Pads |
Radio
Entry agency |
Prize |
Brand |
Title |
Ogilvy Johannesburg | First | KFC | Sad Man Meal – No One Cheerses, Long red thin shape, Repeat the Punchline |
FCB Africa | Second | Cell C | iGugu – Lebo, Nomsa, SIya |
Grey Advertising Africa | Third | Duracell | Times Change, Power Doesn’t – Britney, Harry, Paris |
TV, Video & Cinema
Entry agency |
Prize |
Brand |
Title |
Y&R | First | Surfshack | Salt |
FCB Joburg | Second | South African Tourism | Bheki the uMbaco Maker |
FCB Cape Town | Third | Western Cape Government | Safely Home “Boys TVC” |
For more, go to www.creativecircle.co.za.
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