Nedbank appoints agencies

by Herman Manson (@marklives) Having taken its advertising account out to pitch in November 2018, Nedbank has announced the appointment of the successful agencies selected to work on its through-the-line, sponsorship, and digital marketing communication strategies from 2019.

Joe Public United, previously the incumbent ATL agency, has retained the bank’s TTL account; Levergy will manage the sponsorship account; and Digitas Liquorice will manage the digital creative account.

“The diversity of these agencies will enable us to entrench the Nedbank narrative, expand our client reach through effective and targeted digital strategies, remaining mindful of the current competitive landscape in the financial sector,” says Khensani Nobanda, Nedbank Group Marketing and Corporate Affairs group executive.

“We look forward to a fruitful partnership with the selected agencies as we strive to tell the Nedbank story by tapping into the talents of our diverse new partners.”

According to Nielsen, Nedbank spent R417m on advertising between July 2017 and June 2018, making it the 15th largest advertiser in South Africa.

Herman Manson (@marklives) is the founder and editor of MarkLives.com.

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