by MarkLives (@markives) The IAB SA has announced the winners of the 2017 Bookmarks Awards. Congrats to all.
Here are all the winners, in alphabetical order according to category.
Brand, commercial & retail websites
Prize |
Entry company |
Brand |
Product |
Title |
Campaign |
| Silver | Absa | Absa | Absa.co.za | ||
| Silver | Superbalist.com | Superbalist.com | Superbalist.com website | Superbalist.com website | |
| Bronze | Hellocomputer, FCB Africa | Lexus | Lexus.co.za V2.5 | ||
| Bronze | King James Group | Sanlam Investments | Investments | Smart Invest Website |
Branded content
| Gold | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | Absolut One Source |
| Silver | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes | |
| Silver | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along | |
| Bronze | Ogilvy & Mather South Africa | Volkswagen South Africa | Volkswagen Brand | 011Beats |
Chat, messaging & dark social
| Bronze | Liquorice | Unilever | Knorr | Whatsfordinner with Dinner on Demand | |
| Bronze | SuperSport, Levergy, Aqua | SuperSport | Euro 2016 – Chat, messaging and dark social |
Content strategy
| Gold | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes | |
| Silver | Gorilla Creative Media | Unilever | AXE | You Gotta Dry | |
| Silver | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along | |
| Silver | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | |
| Bronze | Joe Public United/Native VML | Nedbank | Sponsorships | #GoSandile Twitter Track |
Craft — ad ops
| Craft Bronze | 25AM | KIA | 25AM’s Ad Operations Team |
Craft — client service
| Craft Silver | King James Group | Sanlam | Sanlam Social Media Channels |
Craft — interface design
| Craft Silver | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken | Kung Fu | Kung Fu |
| Craft Silver | Net#workBBDO | Mercedes-Benz | C-Class Coupe | Virtual Reality test drive – C-Class Coupe | |
| Craft Bronze | Ogilvy | Castrol | Castrol | Race to the Fastest Place on Earth | |
| Craft Bronze | Hellocomputer, FCB Africa | Lexus | Lexus Website V2.5 |
Craft — marketing copywriting
| Craft Silver | Hellocomputer | CANSA | Testi-monials | ||
| Craft Bronze | Net#work BBDO | Virgin Money Insurance | Not Like Insurance |
Craft — news or feature writing
| Craft Gold | 24.com a Division of Media24 | Netwerk24 | Netwerk24 | Die stil aktivis (The quiet activist) | |
| Craft Silver | 24.com a Division of Media24 | News24 | King Hlaudi’s rise to power |
Craft — online video production
| Craft Silver | King James Group | Sanlam | Mr Madumane Music Video | ||
| Craft Silver | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | Absolut One Source |
| Craft Silver | Ogilvy | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin | |
| Craft Silver | Superbalist.com | Superbalist.com | Editorial Video Content: The Dakar Express |
Craft — organic search marketing
| Craft Gold | Rogerwilco | Rogerwilco | The Rogerwilco Organic Search Team | ||
| Craft Silver | R.O.I Digital | Madison – The Heart of New York | Women’s Footware | R.O.I Digital’s SEO Team |
Craft — paid search marketing
| Craft Silver | Saatchi & Saatchi Synergize | ADT, P&G, Toyota | Paid Search Optimisation | Excellence in Paid Search Marketing |
Craft — research
| Craft Silver | Rogerwilco | Rogerwilco | WOLF – A Research Enabler |
Craft — social media community management
| Craft Bronze | Cerebra | Vodacom | Brand | #TeamRed | |
| Craft Bronze | Ogilvy | Yum Brands | Burrito | KFC Burrito |
Craft — strategy
| Craft Silver | NATIVE VML | NATIVE VML | INDIVIDUALS/ Make New SA Hero’s happen | Donovan White |
Craft — UX design
| Craft Silver | Hellocomputer, FCB Africa | Lexus | Lexus Website V2.5 |
Customer experience design
| Gold | Absa | Absa | Absa.co.za Website | Absa.co.za |
Data-driven campaign
| Bronze | NATIVE VML | Nedbank | Greenbacks Rewards | #LoveGreenBacks |
Digital campaign
| Silver | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes | |
| Silver | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | |
| Bronze | Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically Digital Campaign | Technically |
| Bronze | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | ||
| Bronze | Ogilvy | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin |
Digital installations & activations
| Gold | Nona Creative | Anon. | Game/Recruitment Tool | Do You Even Dev? Digital Installation | Do You Even Dev? |
| Silver | Joe Public United/Native VML | Nedbank | Sponsorship | #GoSandile Twitter Track | |
| Bronze | Levergy Marketing Agency | Audi | Audi Sport and A4 vehicle | Bowling Lab |
Digital strategy
| Bronze | King James Group | Democratic Alliance | DA Elections 2016 | ||
| Bronze | Liquorice | Unilever | uGive | Do you give a click? | |
| Bronze | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | |
| Bronze | Ogilvy | Yum Brands | KFC Fill Up Meals | Fill Ups |
Display advertising
| Bronze | Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically banners | Technically |
| Bronze | NATIVE VML | BMW | BMW X1 | BMW Webjack |
E-commerce sites
| Bronze | Spree.co.za | Spree | Spree Online Fashion Store | Spree Ecommerce Store | |
| Bronze | Superbalist.com | Superbalist.com | Superbalist.com website | Superbalist.com website |
Email, direct & inbound marketing
| Bronze | Hellocomputer | The Inner Circle & The Glenlivet | Decoding The Glenlivet Cipher |
Existing social communities
| Silver | King James Group | Sanlam | Sanlam Social Media | ||
| Bronze | Havas Boondoggle | Durex | The Big O | ||
| Bronze | Ogilvy | Viacom – MTV | #LetsTalkColour | #LetsTalkColour |
For good platforms
| Silver | Liquorice & FCB | Distell | Amarula | #NameThemSaveThem | |
| Bronze | Ogilvy | Volkswagen South Africa | Amarok | Amarok Social Test Drive |
Games
| Gold | INJOZI and Net#work BBDO | Chicken Licken | Chicken Licken | Kung Fu | Kung Fu |
| Silver | Clockwork Media | Ster-Kinekor | Regression | Regression launch | |
| Silver | Ogilvy | Castrol | Castrol | Race to the Fastest Place on Earth |
Innovative use of media
| Silver | Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats | |
| Silver | Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically – Eligible Bachelor | Technically |
| Silver | Nona Creative | Anon. | Game/Recruitment Tool | Do You Even Dev? Digital Installation | Do You Even Dev? |
| Bronze | Honeykome | Sportingbet | Online Sports Betting Site | I Bet You Don’t Skip | |
| Bronze | Ogilvy | Viacom – MTV | #LetsTalkColour | #LetsTalkColour |
Innovative use of mobile media
| Gold | Net#work BBDO | Diageo | Tusker Lager | Team Kenya | |
| Silver | Ogilvy | Volkswagen South Africa | Volkswagen Genuine Parts | Technically – Eligible Bachelor | Technically |
Integrated multi-platform campaign
| Silver | Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats | |
| Silver | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source | |
| Silver | Net#work BBDO | Diagio | Tusker Lager | Team Kenya | |
| Bronze | King James Group | Sanlam | The Conspicuous Savers | ||
| Bronze | NATIVE VML | PASSOP | I am Muslim | ||
| Bronze | Net#workBBDO | Chicken Licken | Rock my Soul Meal | Inner Peace Integrated Campaign | |
| Bronze | Ogilvy | Viacom – MTV | #LetsTalkColour | #LetsTalkColour |
Live event coverage
| Silver | 24.com a Division of Media24 | News24 | News24 Elections 2016 | ||
| Silver | 24.com a Division of Media24 | News24 | News24 Video | #FeesMustFall | |
| Bronze | eNCA.com | eNCA.com | Elections 2016 |
Microsites
| Gold | Liquorice | Distell | Amarula | #NameThemSaveThem | |
| Gold | Ogilvy | Yum Brands | KFC Fill Up Meals | Fill Ups | |
| Silver | Hellocomputer & FCB Cape Town | CANSA | Testi-monials | ||
| Bronze | Iconic | Bet.co.za | Bet.co.za | Betmatch | |
| Bronze | Superbalist.com | Superbalist.com | The Superbalist 100 | The Superbalist 100 |
Mobile apps
| Gold | King James Group | Sendr | Sendr | Sendr | |
| Bronze | King James Group | SmartMoney | SmartMoney | SmartMoney | |
| Bronze | Superbalist.com | Superbalist.com | The Superbalist App | The Superbalist App |
Mobile campaign
| Gold | Net#workBBDO | Diageo | Tusker Lager | Team Kenya | |
| Gold | Ogilvy | Yum Brands | KFC Shakin Shakin Meal | Shakin Shakin | |
| Bronze | Ogilvy | Volkswagen South Africa | Volkswagen Brand | 011Beats | |
| Bronze | Ogilvy | Vodacom | Vodacom NXT LVL Bundles | Vodacom NXT LVL Soccer |
Mobile publications
| Gold | 24.com a Division of Media24 | News24 | News24 Elections 2016 | ||
| Silver | 24.com a Division of Media24 | News24 | News24.com |
Native advertising
| Bronze | NATIVE VML | Pernod Ricard South Africa | Absolut Vodka | Absolut One Source |
Online news video
| Silver | 24.com a Division of Media24 | News24 | News24 Video |
Online photography
| Silver | Casimir TV | Casimir Magazine | Casimir Magazine | Casimir Photography |
Online video channels
| Silver | Project Isizwe | TshWi-Fi TV | LIGHTS, CAMERA, CITIZENSHIP: TshWi-Fi TV engages, entertains and empowers Tshwane |
Organic search marketing
| Silver | Clicks2Customers | Virgin Active | A Total Organic Workout | ||
| Bronze | Rogerwilco | Triumph | Giving Triumph a Lift |
Paid search marketing
| Silver | Safarinow | SafariNow | PPC Business Data Boost | ||
| Bronze | Saatchi & Saatchi Synergize | Toyota | Vehicle Range | Driving Media Efficiency |
Public service & NPO platforms
| Gold | Project Isizwe | TshWi-Fi.co.za | TshWi-Fi.co.za – Content Portal Empowering Free WiFi Users | ||
| Silver | 23Red & Jolly Good Digital | NHS Blood and Transplant (NHSBT) | Blood donations | Virtual Blood Donation | |
| Silver | Hellocomputer & FCB Cape Town | CANSA | Testi-monials |
Publisher apps
| Silver | 24.com a Division of Media24 | NetNuus | NetNuus | Yellow brick road to success | |
| Silver | 24.com a Division of Media24 | News24 | News24 Elections 2016 | ||
| Silver | 24.com a Division of Media24 | News24 | News24 App |
Publisher sites
| Gold | 24.com a Division of Media24 | News24 | News24.com | ||
| Silver | 24.com a Division of Media24 | Netwerk24 | Netwerk24 | Lessons from behind the paywall | |
| Bronze | Times Media | Times Media | BusinessLIVE | BusinessLIVE |
Social media campaigns
| Silver | FOXP2 | Ster-Kinekor | Ster-Kinekor | #OpenEyes | |
| Silver | Hellocomputer | CANSA | Testi-monials | ||
| Silver | King James Group | Sanlam | Sanlam | The Conspicuous Savers | |
| Bronze | King James Group | City of Cape Town | Metro Police | Metro Police Ride-along | |
| Bronze | Ogilvy | Yum Brands | Burrito | KFC Burrito | |
| Bronze | Ogilvy | Viacom – MTV | #LetsTalkColour | #LetsTalkColour |
Social media publications
| Bronze | 24.com a Division of Media24 | Daily Sun | Daily Sun | Daily Sun, Tshwane on Fire | |
| Bronze | eNCA.com | eNCA.com | Elections 2016 |
Social paid advertising
| Silver | King James Group | Democratic Alliance | DA Election 2016 |
Special features
| Gold | KFM Radio – A Divison of Primedia (PTy) Ltd | EYEWITNESS NEWS | The untold story of Mbuyisa | The untold story of Mbuyisa | |
| Silver | eNCA.com | eNCA.com | Election Polls | ||
| Bronze | 24.com a Division of Media24 | News24 | Matric Results |
Specialist publisher sites
| Silver | Soccer Laduma | Soccer Laduma | Transfer Window News | Dominating Football’s Peak Season | |
| Bronze | 24.com a Division of Media24 | W24 | W24 | W24 is here! |
Streaming services
| Silver | Aqua | Wunderman | The Brave Ideas Podcast |
VR
| Bronze | Hellocomputer | Toyota | The Toughererest VR Test Drive |
Web applications
| Bronze | Publicis Machine | Jaguar Land Rover | Automotive | Market Cart | |
| Bronze | Rogerwilco | Rogerwilco | The WOLF Web Application |
Best of
Category |
Prize |
Entry company |
Brand |
Name/title |
| Best Publisher | News24 | |||
| Best Agency | Ogilvy | |||
| Best Digital Student | Gold | Vega School | Bernard Cloete, Julia Smith and De Wet Cilliers | |
| Best Digital Youngster | Gold | Promise | Katlego Phatlane | |
| Brand of the Year | Gold | Ogilvy | KFC | |
| Best Marketer | Gold | Nedbank | Vanessa Singh | |
| Best Contribution to Transformation in the Digital Industry | Gold | Livity | ||
| Pixel for Purpose | Gold | Joe Public United/Native VML | Nedbank | #GoSandile |
| Best Individual Contribution to Digital | Gold | Creative Spark | Matthew Buckland |
For more, go to thebookmarks.co.za.
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