by MarkLives (@marklives) Cannes Lions 2016 has released the following shortlists: Radio, Print & Publishing, Direct, Glass, Innovation, Creative Effectiveness, Design, Digital Craft, Outdoor, PR, Product Design, Promo & Activation, Cyber, Innovation (Creative Data), Media, Mobile, Film, Entertainment Entertainment for Music — and finally — Film Craft, Integrated, and Titanium.
South Africa has scored 44 shortlisted entries out of 155 in Radio; 24 out of 430 in Print & Publishing; four out of 293 in Direct; none in Glass; none in Innovation; none in Creative Effectiveness; five out of 250 in Design; none in Digital Craft; seven out of 495 in Outdoor; none in PR; none in Product Design; two out of 206 in Promo & Activation; none in Cyber; none in Innovation (Creative Data); four out of 267 in Media; one out of 123 in Mobile; none in Film; none in Entertainment; one out of 202 for Entertainment for Music; one out of 216 in Film Craft; none in Integrated; and none in Titanium. Congrats to all!
This article will be updated with further shortlists as they are released, so please check back every so often. Text in italics added on Tuesday, 21 June 2016. Text in bold italics added on Thursday 23 June. Plain bold added on Friday 24 June.
South Africa’s Radio Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
Agency |
| A01 (Food) | PSYCHIC | WRIGLEY | SKITTLES | DDB South Africa Johannesburg | DDB South Africa Johannesburg |
| A01 (Food) | GENIE | WRIGLEY | SKITTLES | DDB South Africa Johannesburg | DDB South Africa Johannesburg |
| A01 (Food) | AMAZING THINGS – LAKE | GENERAL MILLS – NATURE VALLEY | SNACK BAR | Y&R South Africa Cape Town | Y&R South Africa Cape Town |
| A03 (Cosmetics & Toiletries) | CLOSE SHAVE WITH A TRAIN | PHILIPS | SERIES 5000 SHAVER | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A03 (Cosmetics & Toiletries) | CLOSE SHAVE WITH A CHAINSAW | PHILIPS | SERIES 5000 SHAVER | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A05 (Household Goods) | ROAD TRIP EQUATION | TIGER BRANDS | PEACEFUL SLEEP ROOM SPRAY | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A05 (Household Goods) | SLEEP OVER EQUATION | TIGER BRANDS | PEACEFUL SLEEP ROOM SPRAY | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A09 (Cars & Automotive Products & Services) | BLACK AND WHITE | VOLKSWAGEN South Africa | VOLKSWAGEN SAFETY FEATURES | OGILVY & MATHER Cape Town | OGILVY & MATHER Cape Town |
| A09 (Cars & Automotive Products & Services) | MARK | BMW MOTORRAD | HELMETS RADIO | FCB Cape Town | FCB Cape Town |
| A11 (Restaurants & Fast Food Chains) | 1. THE EVERYMAN MEAL – COLOURED WEIGHTS | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A11 (Restaurants & Fast Food Chains) | 2. THE EVERYMAN MEAL – CLAW THING | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A11 (Restaurants & Fast Food Chains) | 3. THE EVERYMAN MEAL – CHERRY LIP BALM | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A11 (Restaurants & Fast Food Chains) | MONEY SCAM | KFC | KFC COFFEE | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A11 (Restaurants & Fast Food Chains) | SMOKER | KFC | KFC COFFEE | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A11 (Restaurants & Fast Food Chains) | CULT | KFC | KFC COFFEE | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A12 (Travel & Transport) | OLD JEN | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A17 (Commercial Public Services) | 1. YOU SHOULD HAVE CALLED – EMAIL | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A17 (Commercial Public Services) | 2. YOU SHOULD HAVE CALLED – MEME | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A17 (Commercial Public Services) | 3. YOU SHOULD HAVE CALLED – DOUBLE BLUE TICK | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| A21 (Charities & Appeals) | THE LONELY ROAD “NO ESCAPE” RADIO | THE LONELY ROAD FOUNDATION | A South AfricaN DEVELOPMENT PROGRAMME THAT AIMS TO IMPROVE THE LIVES OF ORPHANED AND VULNERABLE CHILDREN (OVC’S) IN UNDERPRIVILEGED COMMUNITIES. | FCB AFRICA Johannesburg | FCB AFRICA Johannesburg |
| C01 (Use of Music) | IGUGU SENZO | CELL C | C-SURANCE | 1886 Johannesburg | 1886 Johannesburg |
| C01 (Use of Music) | IGUGU KHANYI | CELL C | C-SURANCE | 1886 Johannesburg | 1886 Johannesburg |
| C01 (Use of Music) | IGUGU THEMBI | CELL C | C-SURANCE | 1886 Johannesburg | 1886 Johannesburg |
| C02 (Sound Design) | NETFLORIST “A WAR OF WORDS – ANNIVERSARY FORGOTTEN” RADIO | NETFLORIST | NETFLORIST | FCB AFRICA Johannesburg | FCB AFRICA Johannesburg |
| C02 (Sound Design) | SPRING BREAK | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| C03 (Script) | 1. YOU SHOULD HAVE CALLED – EMAIL | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | 2. YOU SHOULD HAVE CALLED – MEME | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | 3. YOU SHOULD HAVE CALLED – DOUBLE BLUE TICK | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | PSYCHIC | WRIGLEY | SKITTLES | DDB South Africa Johannesburg | DDB South Africa Johannesburg |
| C03 (Script) | 1. THE EVERYMAN MEAL – COLOURED WEIGHTS | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | 2. THE EVERYMAN MEAL – CLAW THING | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | 3. THE EVERYMAN MEAL – CHERRY LIP BALM | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C03 (Script) | SKIING TRIP | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| C03 (Script) | SPIRITUAL FESTIVAL | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| C03 (Script) | SPRING BREAK | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| C04 (Casting & Performance) | PSYCHIC | WRIGLEY | SKITTLES | DDB South Africa Johannesburg | DDB South Africa Johannesburg |
| C04 (Casting & Performance) | GENIE | WRIGLEY | SKITTLES | DDB South Africa Johannesburg | DDB South Africa Johannesburg |
| C04 (Casting & Performance) | CLOSE SHAVE WITH A TRAIN | PHILIPS | SERIES 5000 SHAVER | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | CLOSE SHAVE WITH A CHAINSAW | PHILIPS | SERIES 5000 SHAVER | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | CLOSE SHAVE WITH A CHINESE TRIAD | PHILIPS | SERIES 5000 SHAVER | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | 3. YOU SHOULD HAVE CALLED – DOUBLE BLUE TICK | VODACOM | VODACOM | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | 1. THE EVERYMAN MEAL – COLOURED WEIGHTS | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | 2. THE EVERYMAN MEAL – CLAW THING | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| C04 (Casting & Performance) | 3. THE EVERYMAN MEAL – CHERRY LIP BALM | KFC | KFC | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
Print & Publishing Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
Agency |
| A09 (Other Household Goods) | NEIGHBORHOOD EQUATION | TIGER BRANDS | PEACEFUL SLEEP ROOM SPRAY | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A09 (Other Household Goods) | TODDLER EQUATION | TIGER BRANDS | PEACEFUL SLEEP ROOM SPRAY | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A09 (Other Household Goods) | PEOPLE EQUATION | TIGER BRANDS | PEACEFUL SLEEP ROOM SPRAY | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A15 (Other Vehicles, Automotive Products & Services) | TECHNICALLY DANCING | VOLKSWAGEN South Africa | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER Cape Town | OGILVY & MATHER Cape Town |
| A18 (Travel & Transport) | STAFF | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A18 (Travel & Transport) | FAMILY | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A18 (Travel & Transport) | TEAM | CITY LODGE HOTEL GROUP | ROAD LODGE | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A18 (Travel & Transport) | BABE VS MOM | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A18 (Travel & Transport) | DUDE VS PENSIONER | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A18 (Travel & Transport) | MAKE-UP VS MEDS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A20 (Media & Publications) | CHILLING | THE TIMES | THE TIMES | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A20 (Media & Publications) | SHOPPING | THE TIMES | THE TIMES | TBWA\HUNT LASCARIS Johannesburg | TBWA\HUNT LASCARIS Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | I AM AMERICAN | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | I AM BRITISH | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | I AM FRENCH | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | I AM GERMAN | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | I AM South AfricaN | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | PROTEST | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | POLICE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | MASSACRE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| A25 (Public Health & Safety, Public Sector & Awareness Messages) | MOB | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| D02 (Art Direction) | PROTEST | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| D02 (Art Direction) | POLICE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| D02 (Art Direction) | MASSACRE | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
| D02 (Art Direction) | MOB | APARTHEID MUSEUM | BRAND | OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg | OPENCO |
South Africa’s Direct Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
Agency |
| B03 (Use of Ambient Media: Small Scale) | THE SAB SPIKE DETECTOR COASTER | South AfricaN BREWERIES | DRINK RESPONSIBLY INITIATIVE | GEOMETRY GLOBAL Johannesburg | GEOMETRY GLOBAL Johannesburg |
| B05 (Use of Broadcast) | #LETSTALKCOLOUR | VIACOM / MTV | MTV AFRICA | OGILVY & MATHER Johannesburg | OGILVY & MATHER Johannesburg |
| B05 (Use of Broadcast) | OP45 | OPERATION SMILE | CHARITY | Y&R South Africa Cape Town | Y&R South Africa Cape Town |
| G02 (Low Budget Campaign) | TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
South Africa’s Glass Lions shortlist
None
South Africa’s Innovation Lions shortlist
None
South Africa’s Creative Effectiveness Lions shortlist
None
South Africa’s Design Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
Agency |
| B01 (Posters) | I AM MUSLIM | PASSOP | TBA | NATIVE VML Johannesburg | NATIVE VML Johannesburg |
| B07 (Brand Collateral) | THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | GEOMETRY GLOBAL Cape Town |
| B09 (Calendars) | THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | GEOMETRY GLOBAL Cape Town |
| F09 (Illustration: Print & Editorial) | FLY CHARTS | FLIGHT CENTRE | AFFORDABLE FLIGHTS | M&C SAATCHI ABEL Cape Town | M&C SAATCHI ABEL Cape Town |
| F17 (Photography / Curation of Images) | THE SLAVE CALENDAR | IZIKO MUSEUMS OF SOUTH AFRICA | IZIKO SLAVE MUSEUM | GEOMETRY GLOBAL Cape Town | GEOMETRY GLOBAL Cape Town |
South Africa’s Digital Craft Lions shortlist
None
South Africa’s Outdoor Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
| B08 (Cars & Automotive Products & Services) | TECHNICALLY HAIRSTYLE | VOLKSWAGEN South Africa | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER Cape Town |
| B08 (Cars & Automotive Products & Services) | TECHNICALLY DOG | VOLKSWAGEN South Africa | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER Cape Town |
| B08 (Cars & Automotive Products & Services) | TECHNICALLY SUPERHEROES | VOLKSWAGEN South Africa | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER Cape Town |
| B11 (Entertainment & Leisure) | NEIL-LANCE ARMSTRONG | HASBRO | TRIVIAL PURSUIT | PUBLICIS MACHINE Cape Town |
| D05 (Interactive Outdoor Experiences) | NIVEA SUNSLIDE | NIVEA | NIVEA SUNSCREEN | FCB Cape Town |
| F02 (Art Direction) | TARGET – STUDENT | GUN FREE South Africa | PUBLIC AWARENESS | Y&R South Africa Cape Town |
| F02 (Art Direction) | TARGET – LADY | GUN FREE South Africa | PUBLIC AWARENESS | Y&R South Africa Cape Town |
South Africa’s PR Lions shortlist
None
South Africa’s Product Design Lions shortlist
None
South Africa’s Promo & Activations Lions shortlist
Category no. |
Title |
Client |
Product |
Entrant company |
Agency |
| A04 (Cars & Automotive Products & Services) | AMAROK SOCIAL TEST DRIVE | VOLKSWAGEN South Africa | VOLKSWAGEN | OGILVY & MATHER Cape Town | OGILVY & MATHER Cape Town |
| B04 (Use of Ambient Media: Small Scale) | THE SAB SPIKE DETECTOR COASTER | South AfricaN BREWERIES | DRINK RESPONSIBLY INITIATIVE | GEOMETRY GLOBAL Johannesburg | GEOMETRY GLOBAL Johannesburg |
South Africa’s Cyber Lions shortlist
None
South Africa’s Innovation (Creative Data) Lions shortlist
None
South Africa’s Media Lions shortlist
Category |
Title |
Client |
Product |
Entrant company |
Agency |
| A14 (Charities & Appeals) | FACEBOOK PHOTOBOMB | DARG | FACEBOOK PHOTOBOMB | NATIVE VML Cape Town | NATIVE VML Cape Town |
| B05 (Use of Ambient Media: Small Scale) | CLOVER DROUGHT PACK | CLOVER SA | CLOVER FRESH MILK | JOE PUBLIC Johannesburg | JOE PUBLIC Johannesburg |
| B08 (Use of Stunts ) | DISTRICT SIX TRAVELLING SUITCASES | DISTRICT SIX MUSEUM | DISTRICT SIX MUSEUM | OGILVY & MATHER Cape Town | OGILVY & MATHER Cape Town |
| C03 (Use of Social Platforms) | TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town | NATIVE VML Cape Town |
South Africa’s Mobile Lions shortlist
Category |
Title |
Client |
Product |
Entrant company |
Agency |
| F02 (Response / Real-time Activity ) | TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town | NATIVE VML Cape Town |
South Africa’s Film Lions shortlist
None
South Africa’s Entertainment Lions shortlist
None
South Africa’s Entertainment Lions for Music shortlist
Category |
Title |
Client |
Product |
Entrant company |
Agency |
Production company |
| D02 (Use of Music Technology and/or Innovation ) | KFC SOUNDBITE | KFC | SOUNDBITE | Ogilvy & Mather Johannesburg | Ogilvy & Mather Johannesburg | Ogilvy & Mather Johannesburg |
South Africa’s Film Craft Lions shortlist
Category |
Title |
Client |
Product |
Entrant company |
| A01 (Direction) | IF YOUR MONEY CAME EASY | CORONATION FUND MANAGERS | FINANCIAL | NET#WORK BBDO Johannesburg |
South Africa’s Integrated Lions shortlist
None
South Africa’s Titanium Lions shortlist
None
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