by MarkLives (@marklives) The Pendoring organisers have announced that 84 finalists, chosen from 283 entries, will be competing for the honour of winning a Pendoring trophy this year. The gala event takes place on Friday, 30 October 2015.
In the lead
Joe Public takes the lead with 13 finalists, followed by FCB Cape Town with seven. Promise Brand Specialists and Ninety9Cents Communications have five finalists each, and Etiket, Ireland/Davenport and TBWA\Hunt\Lascaris Johannesburg have four each.
TWO.AM Agency, Birthmark and Native VML have three each; Shift Joe Public, Baie-Lingual Concepts, DDB South Africa and Chasing Migada Productions have two each; and King James, Cape Town, FCB 1886, Black River F.C., Haas Advertising and Africards have one each.
In the student categories, the North-West University has produced 11 finalists; Stellenbosch Academy of Design and Photography four; Vega, Pretoria and AAA, Johannesburg two each; and the University of Pretoria one finalist.
All the 2015 finalists
In alphabetical order according to the title of the entry.
Television/cinema with a production budget exceeding R600 000 — sponsored by kykNET
| Title |
Agency |
Advertiser |
| Klein Riaan |
Native VML |
Netwerk24 |
Television/cinema with a production budget less than R600 000 — sponsored by kykNET
| Campaign: Afrikaans in Argentinië |
Promise Brand Specialists |
CNA |
| Bulldog |
Ninety9Cents Communications |
Checkers |
Non-broadcast video & film
No finalists.
Radio
| Campaign: Bestanddele |
Joe Public |
Foodcorp |
| Campaign: 5 Minute |
TBWA\Hunt\Lascaris Johannesburg |
Tiger Brands |
| ’n Leeftyd in ’n Minuut |
Joe Public |
Dialdirect |
| Noodsaaklikhede |
FCB Cape Town |
Engen QuickShop |
| Campaign: Poespas Radio |
Ireland/Davenport |
CliffCentral |
| Campaign: Treffers |
Joe Public |
Nedbank |
| Vegan |
Joe Public |
Steers |
| Wildtuin |
TBWA\Hunt\Lascaris Johannesburg |
Tiger Brands |
Newspapers
| Campaign: Bestanddele |
Joe Public |
Foodcorp |
| TheDress |
Ireland/Davenport |
Salvation Army |
Magazines — sponsored by Huisgenoot
| Campaign: Klankbane |
FCB Cape Town |
BMW Motorrad |
Posters
| Rock JouSnor |
TWO.AM Agency |
MK |
Out-of-home
No finalists.
Digital: websites, microsites, mobile apps & sites — sponsored by Media24
| Want dis lekker! |
Etiket |
Kief Koekies |
Digital: online & mobile advertising, social media & email marketing
| Campaign: Stemposboodskappe |
Baie-Lingual Concepts |
The-O/Produce/Sound Patch Collaboration |
Original Afrikaans — sponsored by The Dagbreek Trust
| Bestanddele |
Joe Public |
Foodcorp |
| Bodemloos |
Shift Joe Public |
Mugg & Bean |
| Campaign: Kies jou kompetisie reg |
DDB South Africa |
SABC |
| Kinderboeke |
Promise Brand Specialists |
CNA |
| Campaign: Klankbane |
FCB Cape Town |
BMW Motorrad |
| Klein Riaan |
Native VML |
Netwerk24 |
| Campaign: 5 Minute |
TBWA\Hunt\Lascaris Johannesburg |
Tiger Brands |
| Campaign: Poespas Radio |
Ireland/Davenport |
CliffCentral |
| Suzaniël |
Ninety9Cents Communications |
Checkers |
| Campaign: Treffers |
Joe Public |
Nedbank |
| Campaign: Troetelname |
Ninety9Cents Communications |
Winhall & de Stadler Jewellers |
| Want dis lekker! |
Etiket |
Kief Koekies |
| Wildtuin |
TBWA\Hunt\Lascaris Johannesburg |
Tiger Brands |
Retail
| Campaign: Afrikaans in Argentinië |
Promise Brand Specialists |
CNA |
| Campaign: Afrikarnivore |
Joe Public |
Steers |
| Campaign: Noodsaaklikhede |
FCB Cape Town |
Engen QuickShop |
| Suzaniël |
Ninety9Cents Communications |
Checkers |
| Campaign: Tjie |
FCB Cape Town |
Corner Bakery |
| Campaign: Troetelname |
Ninety9Cents Communications |
Winhall & de Stadler Jewellers |
| Vernuftig Vermeng |
FCB Cape Town |
Equatorial Coffee |
| Warm |
Haas Advertising |
Spur Steak Ranches |
Craft
| Writing |
Bodemloos |
Shift Joe Public |
Mugg & Bean |
| Motion Graphic Design |
FliekNET |
Birthmark |
KykNET Channels |
| Writing |
Campaign: Kies jou Kompetisie Reg |
DDB South Africa |
SABC |
| Special Visual Effects |
Klein Riaan |
Native VML |
Netwerk24 |
| Direction |
KykNET Beleef jou Wêreld |
Birthmark |
KykNET |
| Special Visual Effects |
KykNET Beleef jou Wêreld |
Birthmark |
KykNET |
| Writing |
’n Leeftyd in ’n Minuut |
Joe Public |
Dialdirect |
| Writing |
Campaign: Poespas Radio |
Ireland/Davenport |
CliffCentral |
| Illustration |
Rock JouSnor |
TWO.AM Agency |
MK |
| Typography |
Rock JouSnor |
TWO.AM Agency |
MK |
| Music and Sound Design & Original Music and Sound Design |
Campaign: Stemposboodskappe |
Baie-Lingual Concepts |
The-O/Produce/Sound Patch Collaboration |
| Original Music and Sound Design |
Campaign: Treffers |
Joe Public |
Nedbank |
| Cinematography |
Toe Vind Ek Jou |
Chasing Migada Productions |
Francois van Coke Feat. Karen Zoid |
| Direction |
Toe Vind Ek Jou |
Chasing Migada Productions |
Francois van Coke Feat. Karen Zoid |
| Writing |
Want dis lekker! |
Etiket |
Kief Koekies |
Communication design
| Haal die Taai uit Taal |
Etiket |
ATKV |
| Campaign: Smaak verskil |
Joe Public |
Clover |
| Vernuftig Vermeng |
FCB Cape Town |
Equatorial Coffee |
Live events & activations & direct communication
| Boks Vol Inspirasie |
Promise Brand Specialists |
CNA |
| Omkeerbare Tronkbaadjie |
Joe Public |
One School at a Time |
| Sanlam Musiekfees |
King James Cape Town |
Sanlam |
Integrated campaign — sponsored by the ATKV
| Boks Vol Inspirasie |
Promise Brand Specialists |
CNA |
Truly South Africa: Television
| Starship |
Black River F.C. |
Electronic Media Network |
Truly South Africa: Radio
| Campaign: A Funeral Plan for Big Families |
Joe Public |
Nedbank |
| Campaign: Igugu |
FCB 1886 |
Cell C |
Truly South Africa: General
| Campaign: South African Christmas arriving 2015 |
Africards |
Africards |
Truly South Africa: Craft
No finalists.
Students
Students — Television; cinema; video communication; internet commercials
| Title |
Tertiary institution |
Students |
| Spel |
North-West University |
Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg |
| Toorberg |
University of Pretoria |
Marilize Gouws, Monique Cowdrey |
Students — Radio
No finalists.
Students — Print communication
| Campaign: Alle Kwale |
Vega School of Brand Leadership, Pretoria |
Megan Budler, Christi Meletakos |
| Campaign: Etikette |
Vega School of Brand Leadership, Pretoria |
Layla Loots |
| Vat-nie-khaki |
Stellenbosch Academy of Design and Photography |
Peter Assenga |
Students — Communication design
| Ja Oom, Nee Oom |
Stellenbosch Academy of Design and Photography |
Casper Schutte |
Students — Craft
| Illustration |
Dorp |
North-West University |
Amanda van der Walt |
| Photography and Graphic Design |
Ja Oom, Nee Oom |
Stellenbosch Academy of Design and Photography |
Casper Schutte |
| Illustration |
Maaifoedie |
North-West University |
Lise-Marié Clarke |
| Cinematography |
Spel |
North-West University |
Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg |
| Editing |
Spel |
North-West University |
Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg |
| Direction |
Spel |
North-West University |
Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg |
Students — Integrated campaign
| Bekstil |
Stellenbosch Academy of Design and Photography |
Miemie-Louise van der Walt |
| MK Gly |
North-West University |
Lise-Marié Clarke, Stefan Kruger, PJ Pretorius, Roelien Potgieter |
| MK Gons |
North-West University |
Reandi Engelbrecht, AdrienViljoen, Ronel Swanepoel, Luanri Venter |
| MK Kuier |
North-West University |
Amanda van der Walt |
| MK Live |
North-West University |
Tanya Loots, Marézane Trollip, Christine Muilwijk |
| MK Tjoen-It |
North-West University |
Berné van Zyl, Suzél van Heerden, Junika van Schalkwyk |
Students — Truly South African communication
| Campaign: Anyone’s Game |
AAA School of Advertising Johannesburg |
Lizandri van de Merwe, Yenani Madikwa |
| President |
AAA School of Advertising Johannesburg |
Mahlatse Moetlo |
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