Cannes Lions 2015 has released the following shortlists: Outdoor, Media, PR, Creative Effectiveness, Direct, Press, Promo & Activation and Mobile.
South Africa has scored eight shortlisted entries in the Outdoor Lions category; four in Media; one in PR; three in Direct; 20 in Press; three in Promo & Activation but none in Creative Effectiveness and Mobile.
Outdoor Lions shortlist:
| Category | Agency | Title | Client | Product |
| B05 (Cosmetics & Beauty, Toiletries & Pharmacy) | JOE PUBLIC UNITED Johannesburg | FINE LINE | POPULATION SERVICES INTERNATIONAL | LOVERS+ CONDOMS |
| B08 (Cars & Automotive Services) | OGILVY & MATHER Cape Town | TERMINAL VELOCITY | VOLKSWAGEN SOUTH AFRICA | GOLF R |
| B08 (Cars & Automotive Services) | Y&R SOUTH AFRICA Cape Town | SPIDER | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER BRAND |
| B08 (Cars & Automotive Services) | Y&R SOUTH AFRICA Cape Town | SCORPION | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER BRAND |
| B08 (Cars & Automotive Services) | Y&R SOUTH AFRICA Cape Town | LEECH | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER BRAND |
| B10 (Travel, Transport & Tourism) | TBWA\HUNT\LASCARIS JOHANNESBURG | GRANDPA | FLIGHT CENTRE | STUDENT FLIGHTS |
| B11 (Entertainment & Leisure) | PUBLICIS MACHINE Cape Town | COOKIES | HASBRO | PLAY-DOH |
| F02 (Illustration) | JOE PUBLIC UNITED Johannesburg | FINE LINE | POPULATION SERVICES INTERNATIONAL | LOVERS+ CONDOMS |
Media Lions shortlist:
| Category | Agency | Title | Client | Product |
| A01 (Use of Screens) | JOE PUBLIC UNITED Johannesburg | EXPERIENCE APP | CINEMARK | VOTE SA |
| B01 (Use of Social Platforms) | HELLOCOMPUTER Cape Town | SOCIAL FEED | PENINSULA SCHOOL FEEDING ASSOCIATION | MEDIA PLATFORM |
| B03 (Use of Other Digital Platforms) | GLOO@OGILVY Cape Town | ATM | FNB | ATM |
| C12 (Public Health & Safety & Public Awareness Messages) | IRELAND/DAVENPORT Johannesburg | #THEDRESS | SALVATION ARMY | CHARITY |
PR Lions shortlist:
| Category | Agency | Title | Client | Product |
| E01 (Integrated Campaign led by PR) | KING JAMES GROUP Cape Town / ATMOSPHERE COMMUNICATIONS Cape Town | ONE RAND MAN | SANLAM | SANLAM |
Creative Effectiveness Lions shortlist: none
Direct Lions shortlist:
| Category number | Agency | Title | Client | Product |
| A02/079 | IRELAND/DAVENPORT Johannesburg | THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | WORLD WAR 2 EXHIBIT |
| D06/076 | IRELAND/DAVENPORT Johannesburg | THE CUP OF LIFE | NATIONAL MUSEUM OF MILITARY HISTORY | WORLD WAR 2 EXHIBIT |
| E02/060 | TBWA\HUNT\LASCARIS JOHANNESBURG | #TOUGHDECISIONS | MÉDECINS SANS FRONTIÈRES | AWARENESS / DONATIONS |
Press Lions shortlist:
| Agency | Title | Client | Product |
| FCB CAPE TOWN | COUCH | BMW MOTORRAD | BMW S1000RR |
| FCB CAPE TOWN | PRIME PROPERTY | CAPE UNION MART | K-WAY TENTS |
| FoxP2 Cape Town | BEAR | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MAGAZINE |
| FoxP2 Cape Town | BEES | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MAGAZINE |
| FoxP2 Cape Town | FISH | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MAGAZINE |
| FoxP2 Cape Town | ICE CAPS | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MAGAZINE |
| FoxP2 Cape Town | SNAKE | NATIONAL GEOGRAPHIC KIDS MAGAZINE | MAGAZINE |
| OGILVY & MATHER CAPE TOWN | BALCONY | VOLKSWAGEN SOUTH AFRICA | SERVICE |
| OGILVY & MATHER CAPE TOWN | DRIVEWAY | VOLKSWAGEN SOUTH AFRICA | SERVICE |
| OGILVY & MATHER CAPE TOWN | TERMINAL VELOCITY | VOLKSWAGEN SOUTH AFRICA | GOLF R |
| OGILVY & MATHER CAPE TOWN | WHEELCHAIR RAMP | VOLKSWAGEN SOUTH AFRICA | SERVICE |
| TBWA\HUNT\LASCARIS JOHANNESBURG | GRANDPA | FLIGHT CENTRE | STUDENT FLIGHTS |
| THE HARDY BOYS Durban | CLEAN NEVER DISCOVERED ANYTHING | UNILEVER | OMO |
| THE HARDY BOYS Durban | CLEAN NEVER HAS ADVENTURES | UNILEVER | OMO |
| Y&R SOUTH AFRICA Cape Town | ARCHITECT | TRAVELSHOPPE | TRAVEL AGENCY |
| Y&R SOUTH AFRICA Cape Town | GOAT | X-NEWS | NEWSPAPER |
| Y&R SOUTH AFRICA Cape Town | HELL | X-NEWS | NEWSPAPER |
| Y&R SOUTH AFRICA Cape Town | LEECH | JAGUAR LAND ROVER SOUTH AFRICA | LAND ROVER BRAND |
| Y&R SOUTH AFRICA Cape Town | MUSHROOMS | TRAVELSHOPPE | TRAVEL AGENCY |
| Y&R SOUTH AFRICA Cape Town | STARVE | X-NEWS | NEWSPAPER |
Promo & Activation Lions shortlist:
| Category number | Agency | Title | Client | Product |
| A08/039 | JOE PUBLIC UNITED Johannesburg | EXPERIENCE APP | CINEMARK | VOTE SA |
| C07/041 | Y&R SOUTH AFRICA Cape Town | NIGHT TOUR | JOHANNESBURG ZOO | ZOO |
| C13/010 | KING JAMES GROUP Cape Town | ONE RAND MAN | SANLAM | SANLAM |
Mobile Lions shortlist: none.
Last updated at 11.35am on 22 June 2015.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!