Winners of the 2015 Pharma and Health & Wellness Lions have been announced at the Lions Health Awards Ceremony. A total of 86 Pharma and Health & Wellness Lions were presented.
Pharma Lions
From the 432 entries submitted, 25 Lions were awarded in the Pharma section and DigitasLBI New York’s “Take it from a fish” for Astra Zeneca claimed the section’s first Grand Prix.
Health & Wellness Lions
In another first, Leo Burnett Mexico claimed the country’s first-ever Grand Prix for Proctor & Gamble Always’ “Intimate Words” in the Health & Wellness section. Sixty-one Lions in total were handed out in this section, from a total of 1430 entries.
Special Awards
The Lions Health Grand Prix for Good — open to Gold Lion-winning entries ineligible for a Grand Prix in their section — was judged by members of the Pharma and Health & Wellness Juries, as well as representatives from the United Nations Foundation. Together, they chose FCB INFERNO London’s “This Girl Can” for Sport England.
The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. The first-ever Healthcare Network of the Year went to CDM Group, the second to McCann Health and third to Publicis Healthcare Communications Group.
The Cannes Pharma Lions winners’ table:
| Lion | Entrant/Agency | Title | Advertiser | Product | Medium |
| Grand Prix | DIGITASLBI New York | TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Integrated Digital Campaign |
| Gold | STRAWBERRYFROG New York | OUT THE MONSTER | OREXO | ZUBSOLV | Integrated |
| Gold | GPY&R Melbourne | MESSAGES FROM THE FRONT LINE | DEFENCE FORCE RECRUITING | AIR FORCE | Direct and Promo & Activation |
| Gold | POSSIBLE SEATTLE Seattle | MICROSOFT COLLECTIVE PROJECT | MICROSOFT ONENOTE | ONENOTE | Digital |
| Silver | GREY MÈXICO Mexico City | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Mobile |
| Silver | DIGITASLBI New York | TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Direct and Promo & Activation |
| Silver | PUBLICIS COLOMBIA Bogotá | FUNTASTIC HAND | CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) | PROSTHESIS FOR KIDS | Direct and Promo & Activation |
| Silver | OGILVY & MATHER MUMBAI | GIANT FOOTPRINTS | SABIN VACCINE INSTITUTE, INDIAN MINISTRY OF HEALTH & FAMILY WELFARE | FILARIA DOSE | Direct and Promo & Activation |
| Silver | CHEIL WORLDWIDE Seoul | LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | Mobile |
| Silver | MUTABOR DESIGN Hamburg | DEUTSCHE STIMMKLINIK – THE VOICEPRINT. | DEUTSCHE STIMMKLINIK | VOICEPRINT | Use of Technology |
| Bronze | MEDULLA COMMUNICATIONS Mumbai | SPINNING LIVING ROOM | JOHNSON & JOHNSON | CINNARAZINE | |
| Bronze | OGILVY DENMARK Copenhagen | THE LAST LETTER | BIOGEN | BIOGEN | Direct and Promo & Activation |
| Bronze | McCANN ECHO Mountain Lakes | SOOLANTRA TOUGH TOPICAL CAMPAIGN | GALDERMA | GALDERMA SOOLANTRA | Integrated |
| Bronze Campaign | CDM LONDON | LOOKS CAN BE DECEIVING/BORING SYMPOSIUM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft – Copywriting |
| Bronze Campaign | CDM LONDON | LOOKS CAN BE DECEIVING/THIS SUCKS | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft – Copywriting |
| Bronze Campaign | CDM LONDON | LOOKS CAN BE DECEIVING/7AM | SHIELD THERAPEUTICS | PHARMACEUTICAL COMPANY | Print & Poster Craft – Copywriting |
| Bronze | PUBLICIS LIFE BRANDS RESOLUTE London | THIS IS STROKE | BOEHRINGER INGELHEIM | PRADAXA – STROKE PREVENTION THERAPY | Use of Technology |
| Bronze | McCANN HEALTH London | LIFE SAVER | SAFEPOINT TRUST | LIFESAVER AUTO DESTRUCT SYRINGES | Direct and Promo & Activation |
| Bronze | LANGLAND Windsor | JINARC MOA | OTSUKA | JINARC MOA | Film – Animation/Visual Effects |
| Bronze | RUDER FINN New York | PROTECTING OUR TOMORROWS: PORTRAITS OF MENINGOCOCCAL DISEASE | NOVARTIS VACCINES | BEXSERO | PR |
| Bronze | PUBLICIS KAPLAN THALER New York | DOUBLE WHAMMY | ABBVIE | HUMIRA | Integrated |
| Bronze | DIGITASLBI New York | TAKE IT FROM A FISH | ASTRAZENECA | DISEASE EDUCATION | Film |
| Bronze | HILL HOLLIDAY Boston | THAT’S PSO ME | NOVARTIS | THAT’S PSO ME | Film |
| Bronze | REVOLUTION BRASIL Salvador – Bahia | KEEP OUT OF CHILDREN’S REACH | SANTANA DRUGSTORE | INSTITUTIONAL | Outdoor |
| Bronze | HAKUHODO KETTLE Tokyo | EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | Digital |
| Bronze Campaign | LANGLAND Windsor | LIGHTBULBS | OTSUKA | ADPKD | Film – Art Direction/Production Design |
| Bronze Campaign | LANGLAND Windsor | SPEAKERS | OTSUKA | ADPKD | Film – Art Direction/Production Design |
| Bronze Campaign | LANGLAND Windsor | CLOCKS | OTSUKA | ADPKD | Film – Art Direction/Production Design |
| Bronze Campaign | LANGLAND Windsor | LIGHTBULBS | OTSUKA | ADPKD | Film – Animation/Visual Effects |
| Bronze Campaign | LANGLAND Windsor | SPEAKERS | OTSUKA | ADPKD | Film – Animation/Visual Effects |
The Cannes Health & Wellness Lions winners’ table:
| Lion | Entrant/Agency | Title | Advertiser | Product | Medium |
| Grand Prix | LEO BURNETT MEXICO | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Direct and Promo & Activation |
| Gold | FCB BRASIL São Paulo | NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS SENSITIVE | Direct and Promo & Activation |
| Gold | FCB INFERNO London | THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | Film |
| Gold | J. WALTER THOMPSON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | Film |
| Gold | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | Direct and Promo & Activation |
| Gold | OGILVY BRASIL São Paulo | TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | Direct and Promo & Activation |
| Gold | FCB INFERNO London | THIS GIRL CAN | SPORT ENGLAND | SPORT ENGLAND | Integrated |
| Gold | J. WALTER THOMPSON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Film – Use of Music/Sound Design |
| Gold | LEO BURNETT FRANCE Paris | THE EYES OF A CHILD | ASSOCIATION NOEMI | DISABILITIES ASSOCIATION | Film |
| Gold | OGILVY BRASIL São Paulo | BALD CARTOONS | GRAACC | NGO | PR |
| Gold | OGILVY BRASIL São Paulo | BALD CARTOONS | GRAACC | NGO | Integrated |
| Gold | MOOD\TBWA São Paulo | MEETING | KIMBERLY-CLARK | HUGGIES | Film |
| Gold | 3SG-BBDO Ariana | THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | PR |
| Silver | PUBLICIS KAPLAN THALER New York | THE BOY RAISED BY GOATS | PROCTER & GAMBLE | PEPTO-BISMOL | Film |
| Silver Campaign | ALMAPBBDO São Paulo | QUEUE | BAYER BRASIL | CAFIASPIRIN | |
| Silver Campaign | ALMAPBBDO São Paulo | FIRETRUCK | BAYER BRASIL | CAFIASPIRIN | |
| Silver | GEOMETRY GLOBAL Dubai | HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | Direct and Promo & Activation |
| Silver Campaign | DDB CANADA Toronto | MAN BOOBS | JOHNSON & JOHNSON | KY TOUCH 2 IN 1 WARMING MASSAGE OIL AND PERSONAL LUBRICANT | Radio – Use of Music/Sound Design |
| Silver Campaign | DDB CANADA Toronto | BALD SPOT | JOHNSON & JOHNSON | KY TOUCH 2 IN 1 WARMING MASSAGE OIL AND PERSONAL LUBRICANT | Radio – Use of Music/Sound Design |
| Silver | MOOD\TBWA São Paulo | MEETING | KIMBERLY-CLARK | HUGGIES | Direct and Promo & Activation |
| Silver | SAATCHI & SAATCHI SWITZERLAND Geneva | THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE/ PUBLIC AWARENESS HIV STIGMA | |
| Silver | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | Outdoor |
| Silver | GREY GROUP Singapore | LIFE SAVING DOT | TALWAR TRADERS | BINDI | Direct and Promo & Activation |
| Silver | SAATCHI & SAATCHI SWITZERLAND Geneva | THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE/HIV AWARENESS | Direct and Promo & Activation |
| Silver | FCB BRASIL São Paulo | NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS SENSITIVE | Direct and Promo & Activation |
| Silver | J. WALTER THOMPSON Sydney / HILL & KNOWLTON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | PR |
| Silver | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON FORTIFICATION SUPPLEMENT | PR |
| Silver | OGILVY BRASIL São Paulo | TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | PR |
| Silver | SANCHO BBDO Bogotá | RADIOMETRIES | EXITO FOUNDATION | EXITO FOUNDATION | Radio – Use of Music/Sound Design |
| Silver Campaign | DDB & TRIBAL WORLDWIDE AMSTERDAM | MAN, YOU’RE SO BEAUTIFUL – LOVE | STICHTING MENZIS BEHEER | INSURANCE | Film – Script |
| Silver Campaign | DDB & TRIBAL WORLDWIDE AMSTERDAM | MAN, YOU’RE SO BEAUTIFUL – PERSEVERE | STICHTING MENZIS BEHEER | INSURANCE | Film – Script |
| Silver | OGILVY & MATHER Mexico City | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Direct and Promo & Activation |
| Silver | OGILVY BRASIL São Paulo | BALD CARTOONS | GRAACC | NGO | Direct and Promo & Activation |
| Silver | OGILVY & MATHER Mexico City | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | PR |
| Silver | J. WALTER THOMPSON CANADA Toronto | BETTER TOMORROWS CAMPAIGN | THE HOSPITAL FOR SICK CHILDREN | THE HOSPITAL FOR SICK CHILDREN | Integrated |
| Silver | LEO BURNETT MEXICO | INTIMATE WORDS | PROCTER & GAMBLE | ALWAYS | Direct and Promo & Activation |
| Bronze | GREY GROUP Singapore | PANADOL JOINT HUMAN CALLIGRAPHY | GLAXOSMITHKLINE HONG KONG | PANADOL JOINT | Print & Poster Craft – Typography |
| Bronze | DDB CANADA Toronto / TRIBAL WORLDWIDE Toronto | JUNKFACE | JOHNSON & JOHNSON | NEUTROGENA MEN FACE WASH | Film |
| Bronze Campaign | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | GEORGE WASHINGTON | FARMATODO | HAND SANITIZER | Radio – Script |
| Bronze Campaign | WUNDERMAN COLOMBIA Bogotá / Y&R COLOMBIA Bogotá | ABRAHAM LINCOLN | FARMATODO | HAND SANITIZER | Radio – Script |
| Bronze | FCB ZURICH / FCB CHICAGO | SERGEANT | NEUROTH | HEARING AID | Radio |
| Bronze | LANGLAND Windsor | SNIFFERS | RANDOX | CONFIDANTE | Integrated Digital Campaign |
| Bronze Campaign | OGILVY & MATHER JAPAN Tokyo | TATTOO | CONDOMANIA | CONDOMS | Print & Poster Craft – Photography |
| Bronze Campaign | OGILVY & MATHER JAPAN Tokyo | EMBRACE | CONDOMANIA | CONDOMS | Print & Poster Craft – Photography |
| Bronze Campaign | OGILVY & MATHER JAPAN Tokyo | HEART | CONDOMANIA | CONDOMS | Print & Poster Craft – Photography |
| Bronze | LANGLAND Windsor | SNIFFERS | RANDOX | CONFIDANTE | Film – Script |
| Bronze | HAKUHODO Tokyo | WEARABLE TOMATO | KAGOME | TOMATO | PR |
| Bronze | J. WALTER THOMPSON BRAZIL São Paulo | WE WON’T HELP YOU | ALCOHOLICS ANONYMOUS | ALCOOLICOS ANONIMOS | |
| Bronze | GREY GROUP Singapore | LIFE SAVING DOT | TALWAR TRADERS | BINDI | Outdoor |
| Bronze | TBWA\SANTIAGO MANGADA PUNO Makati City | THE VETIVER PROJECT | PEERLESS LION CORPORATION | SHOKUBUTSU HANA | Outdoor |
| Bronze | OGILVY BRASIL São Paulo | TATTOO SKIN CANCER CHECK | SOL DE JANEIRO | CORPORATE | Outdoor |
| Bronze | SANCHO BBDO Bogotá | RADIOMETRIES | EXITO FOUNDATION | EXITO FOUNDATION | Direct and Promo & Activation |
| Bronze | GREY ARGENTINA Buenos Aires | THE SALT YOU CAN SEE | FUNDACIÓN FAVALORO | FUNDACIÓN FAVALORO | Direct and Promo & Activation |
| Bronze | GARNIERBBDO San José | ROTTEN CELLS | FISCHEL DRUGSTORES | FISCHEL DRUGSTORES | Direct and Promo & Activation |
| Bronze | J. WALTER THOMPSON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Direct and Promo & Activation |
| Bronze | J. WALTER THOMPSON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER | Integrated Digital Campaign |
| Bronze | SAATCHI & SAATCHI SWITZERLAND Geneva | THE HIV+ ISSUE | VANGARDIST | MAGAZINE | PR |
| Bronze | J. WALTER THOMPSON Sydney | I TOUCH MYSELF PROJECT | CANCER COUNCIL NSW | BREAST CANCER CAMPAIGN | Integrated |
| Bronze | J. WALTER THOMPSON BRAZIL São Paulo | WE WON’T HELP YOU | ALCOHOLICS ANONYMOUS | ALCOOLICOS ANONIMOS | Print & Poster Craft – Illustration |
| Bronze | SERVICEPLAN Munich / SERVICEPLAN HEALTH & LIFE Munich | LIFE TIME CLOCK | STIFTUNG FÜRS LEBEN – DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) | FOR LIFE – FOR ORGAN-DONATIONS | Outdoor |
| Bronze | OGILVY & MATHER Mexico City | THE HAIR FEST | CASA DE LA AMISTAD | ONCOLOGICAL WIGS | Outdoor |
| Bronze | PUBLICIS KAPLAN THALER New York | MORE THAN A COSTUME | DOCTORS OF THE WORLD | DOCTORS OF THE WORLD | Direct and Promo & Activation |
| Bronze | GREY MÈXICO Mexico City | SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | Mobile |
| Bronze | LEO BURNETT TAILOR MADE São Paulo | DONATION BADGES | ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) | INSTITUTIONAL | PR |
| Bronze | Y&R SHANGHAI | ONLINE FUR SHOP | PETA ASIA | ETHICAL TREATMENT OF ANIMALS | Direct and Promo & Activation |
| Bronze | NBS Rio de Janeiro | PRICELESS PETS | PURINA | ANIMAL ADOPTION | PR |
| Bronze | ALMAPBBDO São Paulo | FIRST DAYS OUT | MARS BRASIL | PEDIGREE ADOPTION | Film – Direction |
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