by Marklives (@marklives) OwenKessel Leo Burnett (OKLB) has been appointed the lead, through-the-line agency for Dimension Data, following a six-way pitch in December 2014.
“Dimension Data are excited about working with OKLB to take our brand into a new space that we believe will resonate with our target audience,” says Candice Segar Head of Marketing for Dimension Data Middle East & Africa. “The team at OKLB really managed to understand our brand challenges and have come up with a sound plan to drive innovative and creative ideas in a space that is hungry for fresh design.”
“Client experience may lie at the centre of the Dimension Data offering, but the real business benefit that the company offers is an ability to drive technology innovation with true business transformation; all with the primary aim of facilitating the most fundamental relationships of all: those between humans,” says OKLB CEO Felix Kessel.
“We are committed to creating an open, engaging conversation that not only gives the Dimension Data brand a voice of its own, but that also provides a platform for interaction between the brand and its various stakeholder groups.”
— Get our round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!