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by MarkLives (@marklives) Here is the winners’ list for the first evening of the 2014 Loerie Awards (held on Saturday, 20 September 2014). Congratulations to all the winners.

2014 Loeries: Saturday Night Awards Ceremony
CAPE TOWN, SOUTH AFRICA – SEPTEMBER 20: General view during the Saturday Night Awards Ceremony at the Cape Town International Convention Centre on September 20, 2014 in Cape Town, South Africa. (Photo by 2014 Loerie Awards.)

Winners in the following categories were announced at Saturday night’s ceremony: Student Awards; Print Communication & The Times Newspaper Award; Outdoor & Collateral; Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing & the ADreach Street-Pole Award; Communication Design & the Antalis Creative Use of paper Award; Digital & Interactive Communication; and the Unilever Ubuntu Award for Sustainable Marketing.

The Three Grand Prix winners were:

  • Anti Est and Grid Worldwide Branding for “#Unlearn”, in Design Mixed-Media Campaign.
  • Mi-Fone and One Kingdom Creative Studio for “Oju Africa App”, in Digital & Interactive – Mobile Applications & Sites.
  • Coca-Cola South Africa and FCB South Africa for “A rainbow for the Rainbow Nation”, in Outdoor Media.

Special awards were also announced for the Creative Future Scholarship and the Marketing Leadership and Innovation Award.

Claudia Walters, Marketing Communications Manager, Mercedes-Benz Cars South Africa, was honoured with the Marketing Leadership and Innovation Award. The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for “See what comes out in the dark”. The Times Newspaper Award went to One School at a Time and Joe Public for “Project English.”

The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.

On Sunday evening, 21 September 2014, Loerie winners in the following categories will be announced: Young Creatives; Media Innovation; Effective Creativity; Events & PR Communication; Radio Communication; Africa & The Middle East; Television, Film & Video; and Integrated Campaign.

Prize Category Brand Product Entry Agency Title
Silver Brand Identity & Collateral Design – Logos Fonts For The Future Fonts For The Future Shift Joe Public Fonts For The Future
Silver Brand Identity & Collateral Design – Logos 5 and 10 Architectural Rendering Services Boomtown Between 5 and 10
Bronze Brand Identity & Collateral Design – Logos Punk Corporate Identity Punk / King James Group I AM PUNK
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes Nestle Professional Nestle Professional Lowe Cross Colours Thought for food
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes The Post Office The Post Office Retouching Studio Joe Public Meet The Post Office
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes The Hardy Boys The Hardy Boys The Hardy Boys THB Group CI
Campaign Bronze Brand Identity & Collateral Design – Posters & Billboards ANTI EST #UNLEARN Grid Worldwide Branding (Pty) Ltd ANTI EST #UNLEARN
Gold Brand Identity & Collateral Design – Direct & Promotional Mail Antalis Arjowiggins Paper Range Shift Joe Public Start The Day With Paper
Bronze Brand Identity & Collateral Design – Direct & Promotional Mail Nandos How does Nandos make you feel? Black River FC How does Nandos make you feel?
Silver Brand Identity & Collateral Design – General Collateral Adidas Orlando Pirates 140 BBDO The Ghost
Campaign Bronze Brand Identity & Collateral Design – General Collateral Joburg Zoo Night Tours Y&R South Africa See what comes out in the dark
Bronze Brand Identity & Collateral Design – General Collateral Absa Sponsorship The Jupiter Drawing Room (South Africa)Johannesburg Make Think Did
Bronze Three Dimensional & Environmental Design – Architecture Steyn City Development Steyn City Clubhouse Boogertman & Partners Architects The Disappearing Clubhouse
Bronze Three Dimensional & Environmental Design – Interior Design & Temporary Structures ANTI EST #UNLEARN Grid Worldwide Branding (Pty) Ltd ANTI EST #UNLEARN
Bronze Three Dimensional & Environmental Design – Package & Industrial Design LAND ROVER JAGUAR LAND ROVER Y&R South Africa LAND ROVER BOTTLE CAP
Gold Publication Design – Book; Magazine & Newspaper Design Fonts For The Future Fonts For The Future Shift Joe Public Fonts For The Future
Silver Publication Design – Annual Reports; Brochures & Technical Literature South African Maritime Safety Authority South African Maritime Safety Authority Shift Joe Public Expanding Possibilities
Bronze Publication Design – Annual Reports; Brochures & Technical Literature Wildlife and Environment Society of South Africa Annual Review human.kind Advertising WESSA Annual Review 2013
Bronze Motion Graphic Design – Broadcast Design & Graphics SuperSport Absa Currie Cup Thackwell & Whittaker SuperSport Absa Currie Cup Promo
Grand Prix Design Mixed-Media Campaign ANTI EST #UNLEARN Grid Worldwide Branding (Pty) Ltd ANTI EST #UNLEARN
Campaign Gold Design Mixed-Media Campaign Fonts For The Future Fonts For The Future Shift Joe Public Fonts For The Future
Campaign Silver Design Mixed-Media Campaign Chamber of Mines SA Mining Quirk Cape Town (Pty) Ltd COMSA : Whats Yours Is Mined
Campaign Bronze Design Mixed-Media Campaign Interactive Africa Design Indaba The Jupiter Drawing Room (South Africa) Cape Town Design Indaba – Spread the Word
Craft Certificate Design Crafts – Photography The Hardy Boys The Hardy Boys The Hardy Boys THB Group CI
Craft Gold Design Crafts – Illustration ANTI EST #UNLEARN Grid Worldwide Branding (Pty) Ltd ANTI EST #UNLEARN
Craft Gold Design Crafts – Typography Fonts For The Future Fonts For The Future Shift Joe Public Fonts For The Future
Craft Certificate Design Crafts – Typography ANTI EST #UNLEARN Grid Worldwide Branding (Pty) Ltd ANTI EST #UNLEARN
Craft Certificate Design Crafts – Typography Antalis Arjowiggins Paper Range Shift Joe Public Start The Day With Paper
Bronze Digital & Interactive – Internet Advertising First National Bank FNB League of Innovators Gloo Digital Design FNB League of Innovators
Campaign Bronze Digital & Interactive – Email marketing Heat Magazine Heat Magazine Publicis Machine Letters
Bronze Digital & Interactive – Email marketing Right2Know Right2Know Ireland/Davenport Confidential E-mail
Gold Digital & Interactive – Website Wrigley Skittles DDB South Africa Smuggle the Rainbow. Taste the Rainbow.
Silver Digital & Interactive – Website Merchants on Long African Concept E-Store Pier2Pier Merchants Online
Bronze Digital & Interactive – Website Capitec Bank Capitec Bank Website Quirk Cape Town (Pty) Ltd Capitec Bank Website
Gold Digital & Interactive – Microsite Brandhouse Beverages Johnnie Walker King James Group King Of Flavour
Bronze Digital & Interactive – Microsite BirdLife South Africa Save Our Seabirds Festival Utopia The Penguin Run
Silver Digital & Interactive – Social Media PharmaDynamics Efferflu C Immune Booster Saatchi & Saatchi South Africa Project Trapped
Silver Digital & Interactive – Social Media Metro FM The 13th Metro FM Music Awards King James II Pilgrimage
Bronze Digital & Interactive – Social Media The Haven Night Shelter on Napier The Street Store M&C Saatchi Abel The Street Store
Silver Digital & Interactive – Applications; Activations & Interactive tools First National Bank FNB ATM Switch Gloo Digital Design FNB ATM Switch
Silver Digital & Interactive – Applications; Activations & Interactive tools Johnnie Walker Johnnie Walker King James Group Johnnie Walker Whisky Profiler
Bronze Digital & Interactive – Applications; Activations & Interactive tools Labello Labello FCB South Africa (PTY) LTD and HelloComputer The Electric Kiss Project
Bronze Digital & Interactive – Mobile Advertising MINI MINI JCW Gloo Digital Design MINI JCW
Grand Prix Digital & Interactive – Mobile Applications & Sites Mi-Fone Oju One Kingdom Creative Studio Oju Africa App
Bronze Digital & Interactive – Mobile Applications & Sites Modjaji Books bookly NATIVE VML bookly
Campaign Gold Digital Integrated Campaign Nedbank Ke Yona NATIVE VML Ke Yona
Campaign Silver Digital Integrated Campaign Brandhouse Johnnie Walker King James Group King Of Flavour
Campaign Silver Digital Integrated Campaign PharmaDynamics Efferflu C Immune Booster Saatchi & Saatchi South Africa Project Trapped
Campaign Silver Digital Integrated Campaign Wrigley Skittles DDB South Africa Smuggle the Rainbow. Taste the Rainbow.
Campaign Bronze Digital Integrated Campaign Exclusive Books Exclusive Books Thirtyfour Opening Lines
Campaign Bronze Digital Integrated Campaign Modjaji Books bookly NATIVE VML bookly
Craft Certificate Digital Crafts – Interface & Navigation Hollard Hollard Ascend NATIVE VML Hollard Ascend
Craft Gold Digital Crafts – Illustration; Photography & Graphic Design Nestle Professional Nestle Professional Lowe Cross Colours Thought for Food
Craft Certificate Digital Crafts – Illustration; Photography & Graphic Design Punk Corporate Identity Punk / King James Group I AM PUNK
Craft Certificate Digital Crafts – Best use of Technology First National Bank FNB ATM Switch Gloo Digital Design FNB ATM Switch
Craft Certificate Digital Crafts – Best use of Technology Punk Corporate Identity Punk / King James Group I AM PUNK
Grand Prix Outdoor Media Coca-Cola South Africa Coca-Cola FCB South Africa (PTY) LTD A rainbow for the Rainbow Nation
Campaign Bronze Outdoor Media City Lodge Hotels Road Lodge TBWA\Hunt\Lascaris Johannesburg We Use Our One Star For What Counts
Bronze Outdoor Media Nedbank Savvy Joe Public Water Billboard
Silver Street-Pole Foodcorp Bobtail Joe Public Streetpole for dogs
Campaign Bronze Street-Pole Volkswagen Volkswagen Side Assist Ogilvy & Mather Cape Town The Posters That Know What’s Coming
Bronze Ambient Media National Responsible Gambling Programme National Responsible Gambling Programme Havas Worldwide Johannesburg Dice
Silver In-Store Warwick Wines The Grape Shed Thirtyfour Wine Awards
Gold Alternative Media & Field Marketing The Haven Night Shelter on Napier The Street Store M&C Saatchi Abel The Street Store
Gold Alternative Media & Field Marketing CHEVRON/CALTEX LICENCE TO LIVE Y&R South Africa LICENCE TO LIVE
Silver Alternative Media & Field Marketing Tiger Brands Tiger Brands TBWA\Hunt\Lascaris Johannesburg The Tiger Alphabet
Silver Alternative Media & Field Marketing Absa Sponsorship The Jupiter Drawing Room (South Africa)Johannesburg Make Think Did
Bronze Alternative Media & Field Marketing Fox International Channels Fox Crime Channel Ireland/Davenport Fox Crime: Cinema Crime Scene
Bronze Alternative Media & Field Marketing Avis Chauffeur Services Aqua / Wunderman AVIS CHAUFFEUR RIDE
Bronze Alternative Media & Field Marketing Salvation Army Salvation Army Blanket Drive Owenkessel Leoburnett Cover Drive
Campaign Gold Newspaper Advertising Bose Noise Cancelling Headphones Ogilvy & Mather Johannesburg Noise Cancelling Headphones
Campaign Silver Newspaper Advertising Mail & Guardian Mail & Guardian TBWA\Hunt\Lascaris Johannesburg Freedom is knowing
Campaign Silver Newspaper Advertising GUN FREE SOUTH AFRICA GUN FREE SOUTH AFRICA Y&R South Africa TWO HANDS
Campaign Bronze Newspaper Advertising Unilever Omo DIG The Hardy Boys Clean Never Discovered
Campaign Bronze Newspaper Advertising Boxman Boxman MCSaatchi Abel Cracks
Gold Tactical use of Newspaper One School at a Time Project English Joe Public Project English Print
Campaign Bronze Tactical use of Newspaper Freq’ncy Sound Studio Freq’ncy Sound Studio Publicis Machine Relocation
Campaign Bronze Tactical use of Newspaper Volkswagen Volkswagen Side Assist Ogilvy & Mather Cape Town The Press Ads That Know What’s Coming
Bronze Tactical use of Newspaper Nedbank Capital Nedbank Capital Sustainability Awards Joe Public The Future Newspaper
Campaign Silver Magazine Advertising Foodcorp Bobtail Joe Public When they wont let go
Gold Posters Volkswagen Golf R Ogilvy & Mather Cape Town Terminal Velocity
Campaign Bronze Posters District Six Museum Walking Tours Ogilvy & Mather Cape Town District Six Ex-Residents
Campaign Bronze Posters LAND ROVER JAGUAR LAND ROVER Y&R South Africa Herds
Campaign Bronze Posters Flight Centre Student Flights TBWA\Hunt\Lascaris Johannesburg Travel before its not fun anymore
Campaign Bronze Posters Origin Coffee Roasters Origin Dark Roast Coffee Joe Public Wake-up Calls
Campaign Craft Certificate Print & Collateral Crafts – Art direction CNA Halloween Promotion Promise Masks
Craft Certificate Print & Collateral Crafts – Art direction The Haven Night Shelter on Napier The Street Store M&C Saatchi Abel The Street Store
Craft Certificate Print & Collateral Crafts – Art direction Wrigley Skittles DDB South Africa Smuggle the Rainbow. Taste the Rainbow.
Craft Gold Print & Collateral Crafts – Writing Bryanston Parallel Medium School Bryanston Parallel Medium School Joe Public Stories
Craft Certificate Print & Collateral Crafts – Writing Nandos 1918 – Forever Black River FC 1918 – Forever
Craft Certificate Print & Collateral Crafts – Writing Sprite Sprite Ogilvy Africa Bill the Billboard
Campaign Craft Gold Print & Collateral Crafts – Photography District Six Museum Walking Tours Ogilvy & Mather Cape Town District Six Ex-Residents
Campaign Craft Certificate Print & Collateral Crafts – Photography LAND ROVER JAGUAR LAND ROVER Y&R South Africa Herds
Campaign Craft Certificate Print & Collateral Crafts – Photography Roofings Roofings electric fencing Scanad Uganda Shock
Campaign Craft Gold Print & Collateral Crafts – Illustration CNA Halloween Promotion Promise Masks
Campaign Craft Certificate Print & Collateral Crafts – Illustration Origin Coffee Roasters Origin Dark Roast Coffee Joe Public Wake-up Calls
Craft Certificate Print & Collateral Crafts – Typography Castle Castle Lager Thirtyfour Save our indigenous forests
Gold Ubuntu Award Exclusive Books Exclusive Books 140 BBDO Exclusive S.E.E.D Library
Silver Ubuntu Award KFC South Africa Add Hope Ogilvy Public Relations South Africa Faces of Hope
Bronze Ubuntu Award Modjaji Books bookly NATIVE VML bookly
Bronze Ubuntu Award Khayelitsha Cookies Scrumptious Cookies Y&R South Africa Scrumptious Cookies
Gold Student – Motion Graphics Ubuzu Ubuzu Font North-West University Ubuzu
Silver Student – Motion Graphics Bronte’s Story Bronte’s Story Title Sequence AAA School of Advertising Cape Town Bronte’s Story
Silver Student – Motion Graphics Creep TV Creep TV North-West University Creep TV
Silver Student – Motion Graphics EL Hannez Self-Promotional North-West University EL Hannez
Bronze Student – Motion Graphics Short Film – Animation Wegkruipertjie AFDA The South African School of Motion Picture Medium and Live Performance Wegkruipertjie
Bronze Student – Motion Graphics Short Film Rift AFDA The South African School of Motion Picture Medium and Live Performance Rift
Craft Gold Student Crafts – TV; Film & Video Crafts Ubuzu Ubuzu Font North-West University Ubuzu
Bronze Student – Radio Commercials MTN MTN Mahala Airtime AAA School of Advertising JHB MTN – I’m a Hero – Pastor
Bronze Student – Radio Commercials Nando’s Nando’s AAA School of Advertising JHB Nando’s E-toll
Bronze Student – Radio Commercials Lion Matches Lion Matches AAA School of Advertising JHB Lion Strike
Campaign Bronze Student – Newspaper & Magazine Advertising Scrabble Scrabble AAA School of Advertising JHB Equal Playing Field
Bronze Student – Newspaper & Magazine Advertising Sandisk Sandisk Safe Data Storage AAA School of Advertising Cape Town Sandisk 2. Carousel Of The Mind.
Campaign Silver Student – Posters The Body Shop Colour Crush Lipstick Red &Yellow School The Body Shop Effect
Silver Student – Posters Sleep Cycle Infographic on Dreaming AAA School of Advertising Cape Town The Dreamatorium
Silver Student – Outdoor; Collateral & Alternative Media Beacon All-Sorts AAA School of Advertising Cape Town Poppable Billboard
Silver Student – Outdoor; Collateral & Alternative Media SPCA SPCA Rescue Horses Stellenbosch Academy of Design and Photography Rescue Horses
Silver Student – Outdoor; Collateral & Alternative Media Know-It-Wall Know-It-Wall The Open Window School of Visual Communication Know-It-Wall
Campaign Bronze Student РLogos and Identity Programmes The Breadline Eatery Restaurant/ Caf̩ Red&Yellow School The Breadline Eatery
Campaign Bronze Student – Logos and Identity Programmes MK MK Social North-West University MK Fokken Dans
Gold Student – Collateral Design National Geographic 2014 Diary/Almanac AAA School of Advertising Cape Town Almanac of Extremely Average Animals
Gold Student – Collateral Design Calendar Calendar Stellenbosch Academy of Design and Photography Expose
Bronze Student – Collateral Design South African Post Office Stamps for South African Folk Tales AAA School of Advertising Cape Town Folk Tales
Bronze Student – Architecture; Interior Design & Environmental Graphics Fishbone Rocking Chair Fishbone Rocking Chair greenside design center college of design Fishbone Rocking Chair
Silver Student – Publication Design Food for thought Food for thought North-West University Food for thought
Bronze Student – Publication Design Inglourious Basterds Universal Character Profile AAA School of Advertising Cape Town Inglourious Basterds
Bronze Student – Publication Design Linotype Linotype brochure Red&Yellow School Type Wars
Silver Student – Package Design Folklore Folklore Packaging AAA School of Advertising Cape Town Folklore Packaging
Silver Student – Package Design Supplements SA Supplements SA Stellenbosch Academy of Design and Photography Kettlebells
Bronze Student – Package Design Timberland Brave and Curious Red&Yellow School Brave and Curious
Bronze Student – Package Design VANS Shoes VANS Shoes Stellenbosch Academy of Design and Photography VANS Versatile
Bronze Student – Package Design Bhuti Craft Beer Bhuti Craft Beer North-West University Bhuti Craft Beer
Bronze Student – Package Design Born and Bread Born and Bread North-West University Born and Bread
Gold Student – Digital & Interactive Communication Recollection Recollection Online Hospice Store AAA School of Advertising Cape Town Recollection
Bronze Student – Digital & Interactive Communication Digital Mom Digital Mom greenside design center college of design Digital Mom
Craft Gold Student – Print & Design Crafts – Illustration Sho’t left Sho’t Left-an illustrated zine The Open Window School of Visual Communication Sho’t Left a zine
Craft Certificate Student – Print & Design Crafts – Illustration n/a Adam The Open Window School of Visual Communication Adam
Craft Certificate Student – Print & Design Crafts – Illustration Body of Habits Body of Habits illustrated zine The Open Window School of Visual Communication Body of Habits zine
Craft Certificate Student – Print & Design Crafts – Illustration Book Illustration Book Illustration Stellenbosch Academy of Design and Photography Georgy Porgy
Craft Certificate Student – Print & Design Crafts – Illustration Honest Chocolate Honest Chocolate Stellenbosch Academy of Design and Photography Honest Chocolate
Craft Gold Student – Print & Design Crafts – Typography Pylon Typeface Pylon Typeface North-West University Pylon Typeface
Craft Certificate Student – Print & Design Crafts – Photography n/a As One: A Collection of Images Exploring The Way We Live The Open Window School of Visual Communication As One

* Image credit: The Loerie Awards.

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