by MarkLives (@marklives) Here is the winners’ list for the first evening of the 2014 Loerie Awards (held on Saturday, 20 September 2014). Congratulations to all the winners.
Winners in the following categories were announced at Saturday night’s ceremony: Student Awards; Print Communication & The Times Newspaper Award; Outdoor & Collateral; Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing & the ADreach Street-Pole Award; Communication Design & the Antalis Creative Use of paper Award; Digital & Interactive Communication; and the Unilever Ubuntu Award for Sustainable Marketing.
The Three Grand Prix winners were:
- Anti Est and Grid Worldwide Branding for “#Unlearn”, in Design Mixed-Media Campaign.
- Mi-Fone and One Kingdom Creative Studio for “Oju Africa App”, in Digital & Interactive – Mobile Applications & Sites.
- Coca-Cola South Africa and FCB South Africa for “A rainbow for the Rainbow Nation”, in Outdoor Media.
Special awards were also announced for the Creative Future Scholarship and the Marketing Leadership and Innovation Award.
Claudia Walters, Marketing Communications Manager, Mercedes-Benz Cars South Africa, was honoured with the Marketing Leadership and Innovation Award. The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for “See what comes out in the dark”. The Times Newspaper Award went to One School at a Time and Joe Public for “Project English.”
The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.
On Sunday evening, 21 September 2014, Loerie winners in the following categories will be announced: Young Creatives; Media Innovation; Effective Creativity; Events & PR Communication; Radio Communication; Africa & The Middle East; Television, Film & Video; and Integrated Campaign.
| Prize | Category | Brand | Product | Entry Agency | Title |
| Silver | Brand Identity & Collateral Design – Logos | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Silver | Brand Identity & Collateral Design – Logos | 5 and 10 | Architectural Rendering Services | Boomtown | Between 5 and 10 |
| Bronze | Brand Identity & Collateral Design – Logos | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Campaign Bronze | Brand Identity & Collateral Design – Identity Programmes | Nestle Professional | Nestle Professional | Lowe Cross Colours | Thought for food |
| Campaign Bronze | Brand Identity & Collateral Design – Identity Programmes | The Post Office | The Post Office Retouching Studio | Joe Public | Meet The Post Office |
| Campaign Bronze | Brand Identity & Collateral Design – Identity Programmes | The Hardy Boys | The Hardy Boys | The Hardy Boys | THB Group CI |
| Campaign Bronze | Brand Identity & Collateral Design – Posters & Billboards | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Gold | Brand Identity & Collateral Design – Direct & Promotional Mail | Antalis | Arjowiggins Paper Range | Shift Joe Public | Start The Day With Paper |
| Bronze | Brand Identity & Collateral Design – Direct & Promotional Mail | Nandos | How does Nandos make you feel? | Black River FC | How does Nandos make you feel? |
| Silver | Brand Identity & Collateral Design – General Collateral | Adidas | Orlando Pirates | 140 BBDO | The Ghost |
| Campaign Bronze | Brand Identity & Collateral Design – General Collateral | Joburg Zoo | Night Tours | Y&R South Africa | See what comes out in the dark |
| Bronze | Brand Identity & Collateral Design – General Collateral | Absa | Sponsorship | The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did |
| Bronze | Three Dimensional & Environmental Design – Architecture | Steyn City Development | Steyn City Clubhouse | Boogertman & Partners Architects | The Disappearing Clubhouse |
| Bronze | Three Dimensional & Environmental Design – Interior Design & Temporary Structures | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Bronze | Three Dimensional & Environmental Design – Package & Industrial Design | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | LAND ROVER BOTTLE CAP |
| Gold | Publication Design – Book; Magazine & Newspaper Design | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Silver | Publication Design – Annual Reports; Brochures & Technical Literature | South African Maritime Safety Authority | South African Maritime Safety Authority | Shift Joe Public | Expanding Possibilities |
| Bronze | Publication Design – Annual Reports; Brochures & Technical Literature | Wildlife and Environment Society of South Africa | Annual Review | human.kind Advertising | WESSA Annual Review 2013 |
| Bronze | Motion Graphic Design – Broadcast Design & Graphics | SuperSport | Absa Currie Cup | Thackwell & Whittaker | SuperSport Absa Currie Cup Promo |
| Grand Prix | Design Mixed-Media Campaign | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Campaign Gold | Design Mixed-Media Campaign | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Campaign Silver | Design Mixed-Media Campaign | Chamber of Mines SA | Mining | Quirk Cape Town (Pty) Ltd | COMSA : Whats Yours Is Mined |
| Campaign Bronze | Design Mixed-Media Campaign | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba – Spread the Word |
| Craft Certificate | Design Crafts – Photography | The Hardy Boys | The Hardy Boys | The Hardy Boys | THB Group CI |
| Craft Gold | Design Crafts – Illustration | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Craft Gold | Design Crafts – Typography | Fonts For The Future | Fonts For The Future | Shift Joe Public | Fonts For The Future |
| Craft Certificate | Design Crafts – Typography | ANTI EST | #UNLEARN | Grid Worldwide Branding (Pty) Ltd | ANTI EST #UNLEARN |
| Craft Certificate | Design Crafts – Typography | Antalis | Arjowiggins Paper Range | Shift Joe Public | Start The Day With Paper |
| Bronze | Digital & Interactive – Internet Advertising | First National Bank | FNB League of Innovators | Gloo Digital Design | FNB League of Innovators |
| Campaign Bronze | Digital & Interactive – Email marketing | Heat Magazine | Heat Magazine | Publicis Machine | Letters |
| Bronze | Digital & Interactive – Email marketing | Right2Know | Right2Know | Ireland/Davenport | Confidential E-mail |
| Gold | Digital & Interactive – Website | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Silver | Digital & Interactive – Website | Merchants on Long | African Concept E-Store | Pier2Pier | Merchants Online |
| Bronze | Digital & Interactive – Website | Capitec Bank | Capitec Bank Website | Quirk Cape Town (Pty) Ltd | Capitec Bank Website |
| Gold | Digital & Interactive – Microsite | Brandhouse Beverages | Johnnie Walker | King James Group | King Of Flavour |
| Bronze | Digital & Interactive – Microsite | BirdLife South Africa | Save Our Seabirds Festival | Utopia | The Penguin Run |
| Silver | Digital & Interactive – Social Media | PharmaDynamics | Efferflu C Immune Booster | Saatchi & Saatchi South Africa | Project Trapped |
| Silver | Digital & Interactive – Social Media | Metro FM | The 13th Metro FM Music Awards | King James II | Pilgrimage |
| Bronze | Digital & Interactive – Social Media | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Silver | Digital & Interactive – Applications; Activations & Interactive tools | First National Bank | FNB ATM Switch | Gloo Digital Design | FNB ATM Switch |
| Silver | Digital & Interactive – Applications; Activations & Interactive tools | Johnnie Walker | Johnnie Walker | King James Group | Johnnie Walker Whisky Profiler |
| Bronze | Digital & Interactive – Applications; Activations & Interactive tools | Labello | Labello | FCB South Africa (PTY) LTD and HelloComputer | The Electric Kiss Project |
| Bronze | Digital & Interactive – Mobile Advertising | MINI | MINI JCW | Gloo Digital Design | MINI JCW |
| Grand Prix | Digital & Interactive – Mobile Applications & Sites | Mi-Fone | Oju | One Kingdom Creative Studio | Oju Africa App |
| Bronze | Digital & Interactive – Mobile Applications & Sites | Modjaji Books | bookly | NATIVE VML | bookly |
| Campaign Gold | Digital Integrated Campaign | Nedbank | Ke Yona | NATIVE VML | Ke Yona |
| Campaign Silver | Digital Integrated Campaign | Brandhouse | Johnnie Walker | King James Group | King Of Flavour |
| Campaign Silver | Digital Integrated Campaign | PharmaDynamics | Efferflu C Immune Booster | Saatchi & Saatchi South Africa | Project Trapped |
| Campaign Silver | Digital Integrated Campaign | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Campaign Bronze | Digital Integrated Campaign | Exclusive Books | Exclusive Books | Thirtyfour | Opening Lines |
| Campaign Bronze | Digital Integrated Campaign | Modjaji Books | bookly | NATIVE VML | bookly |
| Craft Certificate | Digital Crafts – Interface & Navigation | Hollard | Hollard Ascend | NATIVE VML | Hollard Ascend |
| Craft Gold | Digital Crafts – Illustration; Photography & Graphic Design | Nestle Professional | Nestle Professional | Lowe Cross Colours | Thought for Food |
| Craft Certificate | Digital Crafts – Illustration; Photography & Graphic Design | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Craft Certificate | Digital Crafts – Best use of Technology | First National Bank | FNB ATM Switch | Gloo Digital Design | FNB ATM Switch |
| Craft Certificate | Digital Crafts – Best use of Technology | Punk | Corporate Identity | Punk / King James Group | I AM PUNK |
| Grand Prix | Outdoor Media | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | A rainbow for the Rainbow Nation |
| Campaign Bronze | Outdoor Media | City Lodge Hotels | Road Lodge | TBWA\Hunt\Lascaris Johannesburg | We Use Our One Star For What Counts |
| Bronze | Outdoor Media | Nedbank | Savvy | Joe Public | Water Billboard |
| Silver | Street-Pole | Foodcorp | Bobtail | Joe Public | Streetpole for dogs |
| Campaign Bronze | Street-Pole | Volkswagen | Volkswagen Side Assist | Ogilvy & Mather Cape Town | The Posters That Know What’s Coming |
| Bronze | Ambient Media | National Responsible Gambling Programme | National Responsible Gambling Programme | Havas Worldwide Johannesburg | Dice |
| Silver | In-Store | Warwick Wines | The Grape Shed | Thirtyfour | Wine Awards |
| Gold | Alternative Media & Field Marketing | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Gold | Alternative Media & Field Marketing | CHEVRON/CALTEX | LICENCE TO LIVE | Y&R South Africa | LICENCE TO LIVE |
| Silver | Alternative Media & Field Marketing | Tiger Brands | Tiger Brands | TBWA\Hunt\Lascaris Johannesburg | The Tiger Alphabet |
| Silver | Alternative Media & Field Marketing | Absa | Sponsorship | The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did |
| Bronze | Alternative Media & Field Marketing | Fox International Channels | Fox Crime Channel | Ireland/Davenport | Fox Crime: Cinema Crime Scene |
| Bronze | Alternative Media & Field Marketing | Avis | Chauffeur Services | Aqua / Wunderman | AVIS CHAUFFEUR RIDE |
| Bronze | Alternative Media & Field Marketing | Salvation Army | Salvation Army Blanket Drive | Owenkessel Leoburnett | Cover Drive |
| Campaign Gold | Newspaper Advertising | Bose | Noise Cancelling Headphones | Ogilvy & Mather Johannesburg | Noise Cancelling Headphones |
| Campaign Silver | Newspaper Advertising | Mail & Guardian | Mail & Guardian | TBWA\Hunt\Lascaris Johannesburg | Freedom is knowing |
| Campaign Silver | Newspaper Advertising | GUN FREE SOUTH AFRICA | GUN FREE SOUTH AFRICA | Y&R South Africa | TWO HANDS |
| Campaign Bronze | Newspaper Advertising | Unilever | Omo DIG | The Hardy Boys | Clean Never Discovered |
| Campaign Bronze | Newspaper Advertising | Boxman | Boxman | MCSaatchi Abel | Cracks |
| Gold | Tactical use of Newspaper | One School at a Time | Project English | Joe Public | Project English Print |
| Campaign Bronze | Tactical use of Newspaper | Freq’ncy Sound Studio | Freq’ncy Sound Studio | Publicis Machine | Relocation |
| Campaign Bronze | Tactical use of Newspaper | Volkswagen | Volkswagen Side Assist | Ogilvy & Mather Cape Town | The Press Ads That Know What’s Coming |
| Bronze | Tactical use of Newspaper | Nedbank Capital | Nedbank Capital Sustainability Awards | Joe Public | The Future Newspaper |
| Campaign Silver | Magazine Advertising | Foodcorp | Bobtail | Joe Public | When they wont let go |
| Gold | Posters | Volkswagen | Golf R | Ogilvy & Mather Cape Town | Terminal Velocity |
| Campaign Bronze | Posters | District Six Museum | Walking Tours | Ogilvy & Mather Cape Town | District Six Ex-Residents |
| Campaign Bronze | Posters | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | Herds |
| Campaign Bronze | Posters | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore |
| Campaign Bronze | Posters | Origin Coffee Roasters | Origin Dark Roast Coffee | Joe Public | Wake-up Calls |
| Campaign Craft Certificate | Print & Collateral Crafts – Art direction | CNA | Halloween Promotion | Promise | Masks |
| Craft Certificate | Print & Collateral Crafts – Art direction | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
| Craft Certificate | Print & Collateral Crafts – Art direction | Wrigley | Skittles | DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. |
| Craft Gold | Print & Collateral Crafts – Writing | Bryanston Parallel Medium School | Bryanston Parallel Medium School | Joe Public | Stories |
| Craft Certificate | Print & Collateral Crafts – Writing | Nandos | 1918 – Forever | Black River FC | 1918 – Forever |
| Craft Certificate | Print & Collateral Crafts – Writing | Sprite | Sprite | Ogilvy Africa | Bill the Billboard |
| Campaign Craft Gold | Print & Collateral Crafts – Photography | District Six Museum | Walking Tours | Ogilvy & Mather Cape Town | District Six Ex-Residents |
| Campaign Craft Certificate | Print & Collateral Crafts – Photography | LAND ROVER JAGUAR | LAND ROVER | Y&R South Africa | Herds |
| Campaign Craft Certificate | Print & Collateral Crafts – Photography | Roofings | Roofings electric fencing | Scanad Uganda | Shock |
| Campaign Craft Gold | Print & Collateral Crafts – Illustration | CNA | Halloween Promotion | Promise | Masks |
| Campaign Craft Certificate | Print & Collateral Crafts – Illustration | Origin Coffee Roasters | Origin Dark Roast Coffee | Joe Public | Wake-up Calls |
| Craft Certificate | Print & Collateral Crafts – Typography | Castle | Castle Lager | Thirtyfour | Save our indigenous forests |
| Gold | Ubuntu Award | Exclusive Books | Exclusive Books | 140 BBDO | Exclusive S.E.E.D Library |
| Silver | Ubuntu Award | KFC South Africa | Add Hope | Ogilvy Public Relations South Africa | Faces of Hope |
| Bronze | Ubuntu Award | Modjaji Books | bookly | NATIVE VML | bookly |
| Bronze | Ubuntu Award | Khayelitsha Cookies | Scrumptious Cookies | Y&R South Africa | Scrumptious Cookies |
| Gold | Student – Motion Graphics | Ubuzu | Ubuzu Font | North-West University | Ubuzu |
| Silver | Student – Motion Graphics | Bronte’s Story | Bronte’s Story Title Sequence | AAA School of Advertising Cape Town | Bronte’s Story |
| Silver | Student – Motion Graphics | Creep TV | Creep TV | North-West University | Creep TV |
| Silver | Student – Motion Graphics | EL Hannez | Self-Promotional | North-West University | EL Hannez |
| Bronze | Student – Motion Graphics | Short Film – Animation | Wegkruipertjie | AFDA The South African School of Motion Picture Medium and Live Performance | Wegkruipertjie |
| Bronze | Student – Motion Graphics | Short Film | Rift | AFDA The South African School of Motion Picture Medium and Live Performance | Rift |
| Craft Gold | Student Crafts – TV; Film & Video Crafts | Ubuzu | Ubuzu Font | North-West University | Ubuzu |
| Bronze | Student – Radio Commercials | MTN | MTN Mahala Airtime | AAA School of Advertising JHB | MTN – I’m a Hero – Pastor |
| Bronze | Student – Radio Commercials | Nando’s | Nando’s | AAA School of Advertising JHB | Nando’s E-toll |
| Bronze | Student – Radio Commercials | Lion Matches | Lion Matches | AAA School of Advertising JHB | Lion Strike |
| Campaign Bronze | Student – Newspaper & Magazine Advertising | Scrabble | Scrabble | AAA School of Advertising JHB | Equal Playing Field |
| Bronze | Student – Newspaper & Magazine Advertising | Sandisk | Sandisk Safe Data Storage | AAA School of Advertising Cape Town | Sandisk 2. Carousel Of The Mind. |
| Campaign Silver | Student – Posters | The Body Shop | Colour Crush Lipstick | Red &Yellow School | The Body Shop Effect |
| Silver | Student – Posters | Sleep Cycle | Infographic on Dreaming | AAA School of Advertising Cape Town | The Dreamatorium |
| Silver | Student – Outdoor; Collateral & Alternative Media | Beacon | All-Sorts | AAA School of Advertising Cape Town | Poppable Billboard |
| Silver | Student – Outdoor; Collateral & Alternative Media | SPCA | SPCA Rescue Horses | Stellenbosch Academy of Design and Photography | Rescue Horses |
| Silver | Student – Outdoor; Collateral & Alternative Media | Know-It-Wall | Know-It-Wall | The Open Window School of Visual Communication | Know-It-Wall |
| Campaign Bronze | Student РLogos and Identity Programmes | The Breadline Eatery | Restaurant/ Caf̩ | Red&Yellow School | The Breadline Eatery |
| Campaign Bronze | Student – Logos and Identity Programmes | MK | MK Social | North-West University | MK Fokken Dans |
| Gold | Student – Collateral Design | National Geographic | 2014 Diary/Almanac | AAA School of Advertising Cape Town | Almanac of Extremely Average Animals |
| Gold | Student – Collateral Design | Calendar | Calendar | Stellenbosch Academy of Design and Photography | Expose |
| Bronze | Student – Collateral Design | South African Post Office | Stamps for South African Folk Tales | AAA School of Advertising Cape Town | Folk Tales |
| Bronze | Student – Architecture; Interior Design & Environmental Graphics | Fishbone Rocking Chair | Fishbone Rocking Chair | greenside design center college of design | Fishbone Rocking Chair |
| Silver | Student – Publication Design | Food for thought | Food for thought | North-West University | Food for thought |
| Bronze | Student – Publication Design | Inglourious Basterds Universal | Character Profile | AAA School of Advertising Cape Town | Inglourious Basterds |
| Bronze | Student – Publication Design | Linotype | Linotype brochure | Red&Yellow School | Type Wars |
| Silver | Student – Package Design | Folklore | Folklore Packaging | AAA School of Advertising Cape Town | Folklore Packaging |
| Silver | Student – Package Design | Supplements SA | Supplements SA | Stellenbosch Academy of Design and Photography | Kettlebells |
| Bronze | Student – Package Design | Timberland | Brave and Curious | Red&Yellow School | Brave and Curious |
| Bronze | Student – Package Design | VANS Shoes | VANS Shoes | Stellenbosch Academy of Design and Photography | VANS Versatile |
| Bronze | Student – Package Design | Bhuti Craft Beer | Bhuti Craft Beer | North-West University | Bhuti Craft Beer |
| Bronze | Student – Package Design | Born and Bread | Born and Bread | North-West University | Born and Bread |
| Gold | Student – Digital & Interactive Communication | Recollection | Recollection Online Hospice Store | AAA School of Advertising Cape Town | Recollection |
| Bronze | Student – Digital & Interactive Communication | Digital Mom | Digital Mom | greenside design center college of design | Digital Mom |
| Craft Gold | Student – Print & Design Crafts – Illustration | Sho’t left | Sho’t Left-an illustrated zine | The Open Window School of Visual Communication | Sho’t Left a zine |
| Craft Certificate | Student – Print & Design Crafts – Illustration | n/a | Adam | The Open Window School of Visual Communication | Adam |
| Craft Certificate | Student – Print & Design Crafts – Illustration | Body of Habits | Body of Habits illustrated zine | The Open Window School of Visual Communication | Body of Habits zine |
| Craft Certificate | Student – Print & Design Crafts – Illustration | Book Illustration | Book Illustration | Stellenbosch Academy of Design and Photography | Georgy Porgy |
| Craft Certificate | Student – Print & Design Crafts – Illustration | Honest Chocolate | Honest Chocolate | Stellenbosch Academy of Design and Photography | Honest Chocolate |
| Craft Gold | Student – Print & Design Crafts – Typography | Pylon Typeface | Pylon Typeface | North-West University | Pylon Typeface |
| Craft Certificate | Student – Print & Design Crafts – Photography | n/a | As One: A Collection of Images Exploring The Way We Live | The Open Window School of Visual Communication | As One |
* Image credit: The Loerie Awards.
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