Joe Public heads to Cape Town
by Herman Manson (@marklives) Joe Public is working on setting up a new agency in Cape Town. Gareth Leck, MD at Joe Public Advertising, says the new agency will be formally launched in June 2013. It is being set up for Joe Public by Leon Jacobs, until recently the Executive Creative Director at Saatchi & Saatchi in Geneva and before that Regional Creative Director at Saatchi & Saatchi in Hong Kong.
Jacobs has a long history in South African advertising having previously worked at Saatchi & Saatchi in Cape Town, TBWA\Hunt\Lascaris and at Giant Films.
Jacobs is currently in the process of setting out the positioning of the new agency, defining its structure and finding key people to help set up the new agency. Its name is also still in development.
Leck says the group is building an agency in Cape Town, not just an office, and that he believes it will become a significant business in its own right.
The new agency will play a key role in digitising the entire Joe Public Group, says Leck.
“Joe Public is faced with a rare opportunity here,” says Jacobs. “We have a blank canvas to engineer a new model from the ground up, pushed forward by the amazing momentum of the Joe Public brand. I am confident that we are going to bring something to the market that will be very competitive.”
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